BetRegret 2 campaign launched
On 3 March 2015, the foundation launched BetRegret 2, a new awareness campaign that features sports stars talking about times in their sporting careers when they experienced regret about a decision but then learned from it. The campaign encourages people to reflect on their gambling and make sure they avoid bet regret in the future.
Former Hawthorn Football Club captain Sam Mitchell and Australian Opals basketballer Liz Cambage talk about pushing their bodies too hard resulting in injuries that interrupted their careers. Melbourne Victory defender Adrian Leijer and Collingwood Football Club captain Scott Pendlebury talk about on-field decisions that contributed to losses for their teams.
The new campaign follows on from the original Bet Regret campaign, which went to air from October last year showing real Victorians talking about their gambling regrets. The campaign will be on television, radio, online, print and outdoors including bus/tram stops and inside trains until 28 March 2015.
For more information read the media release, view the news video or visit the BetRegret website.
Upcoming presentation – Understanding gambling from a socio-cultural perspective
The foundation is hosting a presentation by Dr Ross Gordon who is a senior lecturer in marketing at Macquarie University.
Ross is a specialist in alcohol marketing and more recently gambling consumption. He has acted as an advisor to the Scottish Government, the European Commission, the Cancer Institute NSW and a range of other NGOs on various social marketing topics.
His presentation will explore how the gambling industry uses three key markers of brand community – consciousness of kind, rituals and traditions, and shared moral responsibility – to engage consumers in sports betting. He will also discuss how consumption communities in gambling are structured and negotiated by young adults.
The presentation is based on the report Brand community and sports betting in Australia, which was funded by the foundation.
When: Friday, 27 March 2015, 12.15 pm – 1.30 pm
Where: Victorian Responsible Gambling Foundation, level 6, 14–20 Blackwood Street, North Melbourne
To book your place or for further information, please email Eithne McGettrick at email@example.com by 24 March 2015. Places are limited so please RSVP quickly.
Responsible Gambling Awareness Week
Responsible Gambling Awareness Week (RGAW) has been held in May every year since 2006. When the foundation was established in 2012 it took on coordination of RGAW. In a recent review of RGAW, the foundation decided to move RGAW to the second week of October (week of Monday 12 October 2015) to align with the peak gambling period.
The review also identified the following areas for opportunity:
- greater engagement with community activities
- greater participation from varied stakeholders
- better alignment with the foundation's strategic objectives and current programs.
RGAW will also have a slightly different administrative and governance structure that will allow increased input from stakeholder groups in collateral and messaging for their target audiences.
The foundation welcomes your involvement in and support of RGAW for 2015. It is our hope that we will again have a large number of vibrant and varied community and stakeholder events during the week.
For further information please contact Brett Hetherington on (03) 9452 2656 or firstname.lastname@example.org.