Success Means Having a Plan  May/June 2013
Greetings <<First Name>>,      

Women in business continue to be resilient and determined to be successful business owners. As you are aware by now, I am one of  those resilient women as I continue to celebrate my 10 years in business this year and share with you the valuable lessons that I have learned. In this newsletter, I share with you, No 5: Make sure you have a business plan and No 6: Don’t give the store away to please your client.

MapLesson 5: Success means you have a plan.
Poor planning is one of the factors responsible for business failures.  It’s easy to get caught up in the day-to-day of running a business, especially when you are wearing all the hats. When you are so busy, plans can get swept under the rug. Early on, I realized I needed a solid business plan, including a contingency plan. Using this plan,  I can keep a  “clear line of sight” for the goals I set for my business.  With continual changes in the economy I  go back and review my business plan to see if I am still on target, or if I have been derailed. If so, I can turn to my contingency plan. In my experience it’s true: If you fail to plan, you plan to fail.  


Woman with coin

Lesson 6: Don't give the store away to please your client.
Not every client is the “perfect” client.  But, when you are starting out, you may be willing to take on anything with a pulse, just because they have dialed your number and you want to make a great impression.  In the early years, I underestimated the value of my worth, and didn’t charge accordingly. I remember a client I had who was so "needy".    The client received more of my time and services than I did of their financial resources.  I guess you could say in the beginning we both thought it was a win and win, but I truly was the loser.  I have since wised up. When you work for yourself, there is a tendency to try to be all things to all people and undervalue your own services. When you figure this out, move on! Focus on charging for the full value of your services, and don’t give the store away!

Next month’s lesson 7 and 8 - use valuable networks to support your business and be prepared to step out of your comfort zone to take on new opportunities. 

PresentationSharpening Your Performance Skills
Using Goal Setting Skills to Increase Business Growth
Knowing where you are going and having a roadmap to get there is vital to the success of your business. Learn how to set S.M.A.R.T  (Specific, Measurable, Attainable, Realistic, Time bound) goals and align them with the growth of your business.   For goals that work for your business, consider my training workshop focused on goal setting.  Contact me at, or call at 866.233.1570. My Portable Training Services℠ are flexible and convenient because I bring my expertise to  you to accommodate your schedule. No training need is too small or too big.

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June is a busy month for small business entrepreneurs. Do you have a plan for your business? Are you ready for changes in the economy?  To learn more about how I can help you plan, and strengthen, your business, contact me at, or call 866.233.1570. or visit my website.   And, enjoy the warm weather when it finally arrives!   I thank you for your referrals to family, friends and colleagues.  I am grateful for your confidence in BWM Consulting, Inc.

Warmest regards,

Brenda Wornum Moore
CEO & President
BWM Consulting, Inc.

Brenda Wornum Moore

“Brenda is an accomplished professional woman who has a lot of knowledge to share.  She is truly gifted in educating and motivating women to reach their full potential in work and in life.”

Kim Todd
Executive Director
Dress for Success Boston
Boston, MA  02215


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