Are imports now the majority of China's market? Plus, Interwine Beijing, top wine import companies, CHEERS sixth birthday & Spanish, Chilean & U.S. events. Please forward this newsletter. Anyone can sign up here.
Grape Wall of China
Greetings Grape Wallers,

China wine trade observers generally think imports are steadily rising and now have 30 percent of the market. So why do some insiders think that share is nearly double?

Also, when asked what company imports the most wine in China, many might say ASC, Aussino or Pernod Ricard, but some players are even bigger. I take a look at key names in the top 100.

Plus, a look at the first Interwine Beijing trade fair, an interview with CHEERS on its sixth birthday, posts about Spanish, Chilean and U.S. promotions, and more.

As always, please pass this newsletter to others interested in China's wine scene. They can sign up themselves at this link.
Cheers, Jim Boyce
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Have imports passed local brands?

China wine trade observers generally believe imports are gaining ground on domestic producers and have about one third of the market. But what if imports already have more than half the market? The possibility of double counting wine in China, plus industry insider evaluations of vineyard coverage, yields per hectare and fermentation capacities, suggest that common conceptions about wine production might be way off the mark. Full story here.

What company imports the most wine?

Every year, when I post about the top ten nations that supply wine to China, people ask what company imports the most. Many guess well-known companies like ASC, Pernod Ricard and Aussino but none of those top the more than 5,000 importers out there. Check here for a look at the bigger names in the top 100.

The CHEERS Birthday Interview

Wine shop chain CHEERS just marked its sixth birthday so I asked CEO Claudia Masueger a question for each year of business, including the company's "trial by fire", how its portfolio changed over the years, its best events, and more.

More Grape Wall

First Fair: Interwine Beijing held its first trade show this month. A general look at the event plus some wines tasted.

Grand Crunnan: Moet-Hennessy wine Ao Yan, made deep in Yunnan's mountains, caused quite a stir last year. The latest Yunnan wine is Xiaoling, made in the same area but retailing at one third of the price.

Calipournia: California Wine Institute is teaming with 38-branch restaurant chain Element Fresh for a six-week promotion. It includes a by-the-glass list and 30 bottle options, with stores like this one going further.

Bodega Beijing: Spain is upping its promotion efforts in China, with recent events including this six-region tasting in the nation's capital.. 

Road Show: Chilean President Michelle Bachelet was on hand in Beijing last week to help launch the Wines of Chile road show for China.

Glass Act: The two-year Ningxia Winemakers Challenge is nearing the finish line, with more than half of the 48 participants having now bottled their wines. More here.

Fromage Flashback: French cheese geeks and Chinese wine geeks rejoined. With 12 bottles of wine and 9 slabs of cheese, they had 108 pairing options. More here.

Read Grape Wall here. Follow on Facebook here and Twitter here. And subscribe to the newsletter here. Reach Jim Boyce at grapewallofchina (at)

Note: The content of this newsletter is general information. I make no guarantee as to its completeness or accuracy. Use it at your own risk. In other words, I try hard to be accurate, but mistakes can happen, so reader beware! Also, I'm not a fan of spam and aim to send this newsletter only to people who signed up at Grape Wall blog or agreed by email or in person to receive it. If you did not request it, but are receiving it, something has gone awry. You can unsubscribe at the bottom or let me know at grapewallofchina (at) Cheers, Jim Boyce
20 May 2017
Grape Wall covers China's wine scene. Winery visits, tastings, news, reviews, and interviews .Since 2007. Administered by Jim Boyce. Get the newsletter here. E-mail me here.
Q&A. Check Grape Wall's sessions with wine people inside and outside China.
Back issues. Check out the most recent ones.

Issue 34
Producers doubling as importers, Torres turns 20, the unimaginable wine region

Issue 33
Ningxia Botmobile, Million Bottle Wine Club, wacky labels, Shanghai retail with Alberto Fernandez, Campbell Thompson,

Issue 32
Gerard Colin, Grape Wall Challenge 8 results, Canadian, California wines in China

Issue 31
Shanghai retail, Beijing sommeliers, Ningxia wine bureau, new wine bars,

Issue 30
Grace-ASC partner, La Cava closes, Gansu vineyards, charity and wine in China

Issue 29
Riesling wins Wine 100, East Meets West-Tiansai partner, Pudao turns seven

Issue 28
A four-year study of wine tastes, the rise of Yunnan, anatomy of a vintage in Shanxi

Issue 27
Grape Wall Challenge results, CruItaly's Rory Quirk, CHEERS wine

Issue 26
Mas La Plana, Signature Wine Club, charity events
Events. When we put down our wine and organize stuff.
Grape Wall Challenge
Chinese consumers are judges in this annual blind tasting.
China Wine Tour
The tour covered four bars, a Chinese red and white wine at each. Details here.
North by Northwest
Wine experts, chefs and journalists try Chinese wine. See here for the results.

Ningxia vs Bordeaux
Five wines from each region were blind-tasted by ten experts. The results were a bit controversial. Details here
I started World Baijiu Day in 2015 to introduce people to this nation's top drink, a grain-based spirit with over 10 billion bottles sold per year. The event is back with dozens of events planned in London, New York, Los Angeles, Paris, Sydney and other cities. Details here.
A Final Word

Grape Wall has covered the China wine scene since 2007 and requires time and money for hosting services, travel costs, and more. Four ways to support it:

Tell those interested in China's wine scene about the newsletter and website.

Send local wine news and tips to grapewallofchina (at)

Buy wine books through the Grape Wall shop here.

Donate via PayPal or credit card here or Wechat to help cover site costs.

Thanks to those who have already helped Grape Wall.

Cheers, Jim Boyce

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