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A recent issue of addressed the coming saturation of community. Rather than a dooms day call, however, we're predicting that community will become an integral and normalized business function, especially as big brands get a better hold on consumer data. Imagine: passive collection of data for shared intelligence, natural community machine learning, entirely community-driven insights for product research and development, community-generated campaigns as the new norm for marketing. Community will be about collective value. Community will be ambient, like quiet background noise. 

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"I find something fascinating about the quiet man in the background who has no desire to be the center of attention."
- Christian Bale, Actor

Skim through this quick framework from digital anthropologist Rahaf Harfoush for categorizing communities by engagement and intimacy. Dare we say that there is another category to add to the matrix: active vs. passive. 

This thought piece in The Atlantic imagines what the future experience of cities will be like with less noise. While reading this, we couldn't help but wonder how this same line of thinking might be applied to content. What if there was simply less content to consume?

I'm curious about how artificial intelligence and chat bots will be leveraged for ambient communities.

What if hospitals had loyalty programs?

Kick "no new friends" to to curb (community experiment by Lulu Krause)

The best community professionals are always learning. Join Loyal at CMX East May 18-19 in NYC with code COMMUNITYIS for 15% off your ticket.

😘  Thanks all for the great feedback on Loyal's new site - always be iterating!

Similar to our collaborations with AARP last year, Whisper is using insights from its community to shape campaigns for advertisers.

Relevant for community, content and design teams alike: 3 Ways to Motivate Your Creative Team 🍪

Recently, I wrote about the ethics of client services

NationSwell is hiring both a Community Director and Community Manager. The Knight Foundation is hiring a Venture Investments Associate to support their community-focused portfolio of startups. 

Sarah Judd Welch
CEO/Head of Community Design, Loyal

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