Look Inside a Learning Activity Package (LAP)
Nature of Pricing
To be successful, businesses need to have a firm grasp on the marketing mix: product, price, place, and promotion. While not a new concept, the “4 Ps” act as a crucial tool that helps businesses achieve their marketing objectives. Click here to get a snippet about our latest LAP The Price Is Right (Nature of Pricing) and teach students what makes pricing effective, who makes pricing decisions, and why pricing objectives are so important.
This 2020 edition LAP (referenced as LAP-PI-001) is available in the Learning Center today.