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In a highly competitive world, is diversity Canada’s advantage?
The Pluralism Project wants to hear what you think

We have all heard it before: Canada’s diverse and multicultural society gives us a comparative advantage that leads to greater economic prosperity. When Prime Minister Justin Trudeau took to the stage of the World Economic Forum in Davos, Switzerland, earlier this year, he declared diversity a Canadian way of life and the secret to our success.

But what is the evidence?

Business leaders, both at home and abroad, tell us that the country’s diverse work force makes Canada an attractive partner for investment and trade. As one executive of a high-tech company noted, “I want my team to be diverse, and I know I can get that in Canada.”

Research from the Conference Board of Canada shows that businesses operated by immigrant entrepreneurs are twice as likely to export outside Canada and the United States, and not necessarily to their country or region of origin.

Is Canada taking full advantage of its rich diversity?

With support from the Pierre Elliott Trudeau Foundation, The Pluralism Project is taking an in-depth look at the links between pluralism and economic prosperity. They are consulting with business leaders, industry associations, universities and civic organizations to compile a comprehensive study of how diversity can be leveraged for greater economic advantage. They are documenting how Canadians are contributing to and benefiting from global connections, and how the growing Canadian diaspora – three million people living and working abroad – contribute to our role in an interconnected global economy.

What do you think?

You are invited to join the conversation at to share your experiences.

(Story condensed from piece in the Globe and Mail by Bessma Momani and Jillian Stirk)


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