The stories behind our logos
"Red Aerialist" (top left): Jenny designed this logo at the lowest point when she was recovering from her knee injury. Inspired by video game Tomb Raider, she wanted to show the "survivor" mentality--strong, resisting, not giving up. So she used bold colors along with the words "pole aerialist" like one's proclaiming his/her identity.
"Main Logo" (top right): This has been Inversion's staple for quite some time. When redesigning, Jenny wanted a logo that was modern, conveyed motion and had an image. This crisp, clean-cut logo with the swoop embodied her vision, and the "I" as part of the pole perfectly showed what Inversion was about. She chose blue for the color because it was a mix between masculinity and femininity, and meant a hard-trained, legit workout.
"First Logo" (center): This was Inversion's very first logo! When Jenny started Inversion, she wanted something that was blue, black, cool, and professional. So out came this simple logo with reflection that added a little depth to it.
"Retro" (bottom left): This logo was inspired by the pin-up style, which Jenny loved personally. She wanted something more retro and girly, so she designed this logo with the 50s/60s dress-up vintage style. The pink and blue also made it more fun!
"Double Helix" (bottom right): At one point Jenny was fascinated with DNA and sci-fi. She liked the dynamics encapsulated and associated with the double helix. It reminded her of a pristine lab but with something crazy going on inside. She also used a lot of blue.