S.A.F.E. NOVEMBER Newsletter
The S.A.F.E. Campaign is a travel industry initiative from The Bodhi Tree Foundation whose mission is to mobilize and unite the travel community to help end the dramatic rise in poaching of Africa’s elephants. S.A.F.E. supports the following organizations working tirelessly to preserve and protect Africa’s remaining elephants - African Wildlife Foundation, The David Sheldrick Wildlife Trust, Save The Elephants and WildAid.

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Photo taken at the DSWT
A Special Evening to Benefit
The David Sheldrick Wildlife Trust



We look forward to an incredible evening on 11/24 at the Crosby Street Hotel in NYC featuring the screening and U.S. premiere of documentary 'How To Be A Wild Elephant'. Writer, producer and Director Lynn Booth will be in attendance attendance for a Q&A after the film. This beautiful 1-hour film features the rescue and journey to reintegration into the wild for one orphan Sities (currently at the DSWT).

Only a few seats are left - 100% of the $50 ticket proceeds go to The David Sheldrick Wildlife Trust's Orphan Project.

Preceding the film will be a reception with wonderful silent auction items, a special travel raffle and a special opportunity to foster an orphan for the holidays!

S.A.F.E. In Action

S.A.F.E. Issues New Grants for Elephant Conservation Work

Thanks to the donations and support from our donors, partners and board of directors, The Bodhi Tree Foundation’s S.A.F.E. Campaign dispersed $10,000 in new grants in October to our beneficiaries to aid in their outstanding conservation work to protect elephants. These funds, in addition to $20,000 previous funds dispersed to our grantees, go directly to designated projects where our funds will make the most impact and are monitored regularly.

  • Save The Elephants - Community Outreach Programme
  • African Wildlife
    Foundation - Regional Parc W
  • WildAid - Consumer billboard communications in China
  • The David Sheldrick Wildlife
    Trust - Project Amu

Read more details of these grant projects here.


Can You Imagine A Safari Without Elephants?

We can’t either. Our new full-page ad Picture This: A Safari Without Elephants aims to educate travelers about the poaching crisis and how they can help. The ad shows a traveler in a safari vehicle taking a photograph of an elephant. The elephant is replaced by a torn outline of an elephant, representing an elephant that struggled for his life but ultimately was poached for its ivory. The ad recently made its debut in the Fall Andrew Harper Travel magazine and will be featured in other travel publications over the course of the next 12 months with the aim of spreading awareness.

Beneficiary Spotlight


We are proud to be working with WildAid to help stop the demand for ivory. WildAid, based in California, solely focuses on reducing the demand for wildlife products. Working with hundreds of Asian and Western celebrities and business leaders, including Yao Ming, Jackie Chan, Leonardo DiCaprio, and Sir Richard Branson, WildAid’s public service messages and educational initiatives reach hundreds of millions of people a week in China alone through donated media space.

In April 2013, WildAid launched a three-year campaign to reduce elephant ivory demand in China through TV PSAs and various media.

S.A.F.E. proudly supports WildAid through grants for its Billboard & Poster Communications in China, aimed at reducing demand for elephant ivory and fostering the belief that consuming wildlife products does not convey social status or prestige. This program, aimed specifically at the middle and upper class in key consuming market cities such as Beijing, Shanghai, and Guangzhou, has already shown to impact attitudes. In a pre-campaign survey, 50% of the 1,000 participants did not believe ivory poaching was common and over 30% believed ivory came from natural elephant mortality.

The S.A.F.E. grant enables WildAid to increase distribution of billboards and posters across numerous media platforms.


Yao Ming at The David Sheldrick Wildlife Trust nursery in Kenya

Watch the World Premiere “Saving Africa’s Giants” on 11/18 on Animal Planet

Set your DVRs - or better yet watch live - the World Premiere of “Saving Africa’s Giants with Yao Ming” on Animal Planet on Tuesday November 18th at 10 pm e/p. The one-hour special, narrated by actor Edward Norton, follows basketball superstar and wildlife advocate Yao Ming, on a journey where he quickly realizes the real war is not in Africa but in the marketplace where ivory is in demand. This important film which exposes the poaching epidemic fueled by a multi--million international black market, features the important work of all four of our beneficiaries.

Are Elephants Worth More “Dead Or Alive”?

An important newly released report published by the David Sheldrick Wildlife Trust’s (DSWT) iworry campaign validates what we all know but must share - that elephants bring a tremendous value to tourism.

Likewise, with one out of 15 people in many African countries working in the tourism, African countries need tourists to help protect this keystone species.

The report states that the estimated tourism value of a SINGLE living elephant is $1.6MM over its lifetime compared to relatively small one-off sum of $21,000 that ivory traders earn from the sale of elephants tusks.

Read the full report here.

Partner Power
Andrew Harper

Andrew Harper is one of our newest partners as well as one of our most passionate. Andrew Harper was created in 1979 as a luxury travel newsletter and has since grown into a comprehensive private travel community, providing discerning travelers with personalized trip planning, benefits and reviews. Deeply passionate about conservation and inspired by their own travels to Africa, Andrew Harper works with suppliers that give back to local communities and provides opportunities for travelers to learn more during their stay. For World Elephant Day on August 12, Andrew Harper went all out to spread the word and raise awareness including grey-scaling their website, posting and blogging on social media.

Andrew Harper recently created a unique 8-night itinerary with &Beyond in Zimbabwe and Botswana for their subscribers and new customers called “Save The Elephant” safari - highlights of the itinerary include The Elephant Camp, a refuge for rescued elephants in Zimbabwe, Zarafa Camp, known as a model for conservation and ending with Xudum Okavango Delta Lodge in Botswana. A percentage of the proceeds from each booking go to the S.A.F.E. Campaign and donations are made to orphanage and elephant conservation projects in the area.

Get Involved

Whether you are a travel agent, tour operator or independent traveler, there are many different ways that you can make an impact to protect Africa’s elephants. Here are just a few ways:

Make a donation (no amount is too small!) to S.A.F.E. or one of our beneficiaries directly – All of our costs are fully underwritten so that 100% of your donation goes directly to our beneficiaries and their designated conservation projects so you can be sure your donations are being put directly to work.

Lend your voice by signing and sharing consumer petitions with our partners 96 Elephants and I-Worry to keep pressure on governments and states to end the ivory trade.

Get Involved

Travel to Africa and take a safari with responsible tour operators and lodges who give back to their local communities. Just by traveling to view Africa’s wildlife, you are helping protect wildlife.

Stay educated and spread the word – Stay updated on conservation news by joining us on Facebook and subscribing to our newsletter. Share our FB posts and tweets with your own clients and followers.

Join The Campaign!
Get involved! Become a Supporter, Partner or Sponsor of the S.A.F.E. campaign showing that you and your organization care and are committed to help safeguard a future for Africa’s elephants.
For those who can make a deeper financial contribution and get more involved
Anyone can become a supporter. Help spread awareness and educate others about the ivory trade. Contribute what you can!
Powered by The Bodhi Tree Foundation, the S.A.F.E. campaign is part of the Foundation’s mission to mobilize the travel industry and travelers to aid local organizations and travel sustainability causes around the world.
594 Broadway, Suite 1001, New York, NY 10012 Ph: 212.967.9721 Fax: 212.967.9723
© Copyright 2012 The Bodhi Tree Foundation is a 501(c)(3) organization. All rights reserved.
All donations are tax-deductible.

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