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S.A.F.E. March Newsletter
The S.A.F.E. Campaign is a new travel industry initiative from The Bodhi Tree Foundation whose mission is to mobilize and unite the travel community to help end the dramatic rise in poaching of Africa’s elephants. S.A.F.E. supports the following organizations working tirelessly to preserve and protect Africa’s remaining elephants - African Wildlife Foundation, The David Sheldrick Wildlife Trust, Save The Elephants and WildAid.

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Photo Credit: Mark Lakin

Can The Tourism Industry Help Save Africa’s Elephants? National Parks Traveler explores this issue featuring the S.A.F.E. Campaign.

S.A.F.E. In The News

South Africa Deluxe Magazine explores why we need elephants and what the S.A.F.E. Campaign is doing to unite the travel industry to protect them.


Epic Road interviews The Bodhi Tree Foundation President & Co-Founder, Jena Gardner, about the inspiration behind the new S.A.F.E. campaign and why everyone can and should take part in helping this iconic species NOW.


Beneficiary Spotlight

We are proud to be partnering with Save the Elephants - one of our four beneficiaries - and supporting their community outreach program, Turning Poachers into Advocates for Conservation, to protect elephants in the continuing battle against poaching.

Elephant Watch is an intimate 6-tented eco-camp situated in the Samburu National Reserve in northern Kenya, run by Oria Douglas-Hamilton. Oria, together with her husband, Iain (Founder and CEO of Save the Elephants), have been associated with elephants for nearly 50 years, and have been pioneers in studying the intricate lives of elephants and their intelligent social behavior.

Although independent, Elephant Watch Camp guides are trained by Save the Elephants researchers to recognize individual elephants. This allows them to offer travelers to Kenya a rare insight into elephant society. At the Save the Elephants’ research station in Samburu, guests can learn about how the organization monitors elephants across Africa on Google Earth.


Samburu National Reserve is home to one of the world’s best-studied elephant populations and guests can expect an adventure spending time among them with specialized guides who have spent years with the elephant families.

Please read a recent New York Times article about Elephant Watch.


For more information about Elephant Watch or to make a booking:


The Bodhi Tree Foundation will be joining in on the annual Run for the Wild at the Bronx Zoo this year on April 26th to support the elephants. If you are interested in joining this fun-filled day, please come and join our team (children welcome too!) or consider sponsoring our team with a small donation.

S.A.F.E. In Action

Join JG Black Book and The Bodhi Tree Foundation for a Celebration of Conservation & Travel —An Exploration Through the Arts event on Wednesday March 26 at 6:00 pm at the Wild Horses of Sable Island Gallery. For more information or to RSVP, email

A BIG welcome to our newest Travel Partners joining the S.A.F.E. Campaign: Elevate Destinations, Vivian Taylor, Soaring Flamingo, Artistico Travel and Epic Tours. All of our partners are committed to responsible travel and passionate about conservation.

We are proud to announce that The Bodhi Tree Foundation is now a Coalition Partner with the Wildlife Conservation Society’s 96 Elephants Campaign. Lend your voice to ban ivory in New York (the largest state for ivory consumption) and other states by signing the petition!

Partner Power

Each month, we aim to highlight the conservation work of one of our travel partners. Among our most committed is Wilderness Safaris, which has a portfolio of 70 lodges, camps and safaris in nine countries in Africa.

Hosting over 30,000 guests a year, Wilderness Safaris operates based on a sustainability platform committed to the 4Cs concept: Commerce, Conservation, Community and Culture. Through its dedicated non-profit vehicles, Wilderness Wildlife Trust and Children in the Wilderness, Wilderness Safaris supports a variety of wildlife management, research and education projects throughout Africa.

A portion of each guest's fare is allocated to the Trust - 100% of these funds go to projects dealing with the needs of existing wildlife populations, solutions to save endangered species and education and training for local people and their communities.


Some recent projects have included:

  • Introducing an intensive security and monitoring program for Critically Endangered black rhino in Liwonde National Park in Malawi
  • Helping conserve 8 million acres across Africa
  • Mitigating human-wildlife conflict and protecting critical wildlife corridors.

Read more information about Wilderness Safaris and their 4Cs initiatives:

photo To order bracelets or inquire
about other fundraising activities,
please contact Jackie Magid:

Get Involved

There are many ways you can get involved to do your part in protecting Africa’s iconic species. Here’s one: Help raise funds for S.A.F.E. at your next event or gathering with these special silicone bracelets we designed which also raises critical awareness about the poaching crisis. 100% of the funds go directly and immediately to the projects of our partner field organizations where it is needed most.

Trumpets of thanks to Sandy Staples of Artistico Travel who raised $300 from bracelet sales at The Bodhi Tree Foundation's VIP event in February and generously dedicated a portion of all bookings from the night to the S.A.F.E. campaign!

Join The Campaign!
Get involved! Become a Supporter, Partner or Sponsor of the S.A.F.E. campaign showing that you and your organization care and are committed to help safeguard a future for Africa’s elephants.
For those who can make a deeper financial contribution and get more involved
Anyone can become a supporter. Help spread awareness and educate others about the ivory trade. Contribute what you can!
Powered by The Bodhi Tree Foundation, the S.A.F.E. campaign is part of the Foundation’s mission to mobilize the travel industry and travelers to aid local organizations and travel sustainability causes around the world.
594 Broadway, Suite 1001, New York, NY 10012 Ph: 212.967.9721 Fax: 212.967.9723
© Copyright 2012 The Bodhi Tree Foundation is a 501(c)(3) organization. All rights reserved.
All donations are tax-deductible.

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The Bodhi Tree Foundation · 594 Broadway · Suite 1001 · New York, NY 10012 · USA

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