August 2016
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Back to School Basics - 5 Tips for Marketing to College Students
By Joe Bolick, UNI Business and Community Services
It’s that time of year again. The days are starting to get shorter, the trees are starting to think about changing color, and young adults across the nation are packing their things and gearing up for another year off to college. Many business owners, especially ones not located directly in a college town, have a tendency to write off college students as potential customers. This is probably because many of us picture the “poor college student” portrait that has been painted for us through the years when in fact, this is a massive demographic (over 20 million college students in the U.S.) that, if tapped into, can have a significant impact on your bottom line.  Here are five things to think about when marketing to college students.
Q&A with Network Nirvana
By Joe Bolick, UNI Business and Community Services

TJ Nissen is only 20 years old and is already the master of his own world...literally.  The University of Northern Iowa student’s company, Network Nirvana, has created a library of video games and books based in the massive underwater world he created named Adytum.  Currently, he licenses access to this world along with the games and trials within its walls to various libraries in Iowa where he also teaches Minecraft camps and classes, and is starting a class for parents.

I sat down with TJ last week to discuss “his world” and how it came to be.

Resource Partner Feature - John Pappajohn Entrepreneurial Center
By Lea Hensel
Many entrepreneurs have one thing in common - they want to own their own business. This is exactly how John Pappajohn felt when he graduated from the University of Iowa in 1952. Fast forward through an impressive entrepreneur, business and philanthropic career to 1996 and we arrive at the development of the IASourceLink resource partner being featured today - the John Pappajohn Entrepreneurial Centers (JPEC).
7 Gifs that Perfectly Describe the Entrepreneur's Emotional Rollercoaster
By Lea Hensel

Life in general sends us on an emotional rollercoaster on a daily basis (on the reg, my attempt at being youthful). But add to that being an entrepreneur and that rollercoaster goes from being a kiddie coaster to a monster ride with twists, turns, corkscrews and loops.

Every part of the business is relying on you, especially in the startup phase. When you’ve made that first giant leap and decided to turn your passion and idea into an actual business, it’s exhilarating! You’re your own boss. You make the decisions.

Register for an upcoming webinar or watch more videos in our video archive!
Iowa Sales Tax on Lawn Care & Landscaping,
Terry O'Neil
Join Terry O'Neill, Taxpayer Service Specialist from the Iowa Department of Revenue in this webinar on Sales Tax on Lawn Care & Landscaping in Iowa. Register now to take part in this interactive webinar series. 
August 24th | Noon-1pm
Find these and other events at

August 7-12
Okoboji Entrepreneurship Institute
Okoboji, IA

August 9
WDM Boost Series - Improving Business Performance
West Des Moines, IA

August 10
Council Bluffs, IA

August 12
TechBrew AM
Des Moines, IA

August 15-17
SBIR/STTR National Road Tour
Ames, IA

August 15
DreamBuilder Virtual: August

August 15-17
Dream Big, Think Bigger
Ames, IA

August 18
Monthly Luncheon
Des Moines, IA

August 22
Common Ground: Creating Dialog & Action
Ames, IA

August 23
Iowa Vendor Conference (CIRAS)
Des Moines, IA

August 27
BING-IA Sweat Equity Saturday
West Des Moines, IA

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