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Athletic Director U. from D1.ticker - The leading destination for college athletics leadership and management thinking.
Athletic Director U. from D1.ticker
The Power Of Social Media: Pitt's Lyke & SM2's Cecil
(Watch) Social Media In College Athletics: Pitt’s Lyke & SM2’s Cecil
Heather Lyke, AD at Pittsburgh, and Carrie Cecil, Founder and President of Social Media Sports Management, join ADU to talk about social media strategies for college athletic departments. Cecil, a brand crisis management consultant, says what was a 48-hour window to address a crisis can now get out of hand in less than two minutes. Lyke talks about the concerns an AD has regarding the decisions her Student-Athletes, coaches, and staff make on social. The two also discuss strategies to prevent the outside world from shaping the narrative of an institution or department.
(Watch) The Power Of Social Media: Pitt's Lyke & SM2's Cecil
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