Athletic Director U. from D1.ticker - The leading destination for college athletics leadership and management thinking.
Athletic Director U. from D1.ticker
"Stories" Of Clemson's Championship Digital Culture
In late 2018, for college football’s early signing day period, we capitalized on WMT’s design capabilities by integrating Instagram-like “stories” into As these “stories” have become part of social media’s lingua franca, we knew our target audience of 13-18 year-old teenagers would understand and appreciate the functionality. The mobile-friendly “stories,” which introduced members of Clemson’s 2019 signing day class through a series of previously-collected images and video clips, helped generate some noise around Tigers recruiting and, perhaps most importantly, effectively welcomed signees into the Clemson family.
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