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St. Moritz Art Film Festival will launch in the Swiss Engadin Valley | August 2022
 

St. Moritz Art Film Festival - SMAFF
Dates:
25th – 28th August 2022
Location: St. Moritz, Engadin Valley, Switzerland
Main Locations: Embassy Ball Room of the Badrutt’s Palace Hotel, St. Moritz
 
St. Moritz Reithalle, St.Moritz Bad
Press Conference: Monday, 18th July at 11:00 am at the Madonna room at the Badrutt's Palace Hotel, St. Moritz
Press Briefing: Thursday, 25th August at 4:00 pm time at Badrutt’s Palace Hotel, St. Moritz

The St. Moritz Art Film Festival - SMAFF is proud to announce its first edition, taking place in the Engadin Valley from 25th - 28th August 2022. This is the first film festival mainly focused on art films in Switzerland. SMAFF’s inaugural edition will feature works by artists and directors such as Stephanie Comilang, Sophie Fiennes, Heecheon Kim, Diego Marcon, Michel Auder, Malcolm McLaren, Adrian Paci, Pier Paolo Pasolini, Julian Schnabel, Andrew Norman Willson, and others.

Image: designed by Oscar Marine

With a 4 day programme, Director Stefano Rabolli Pansera, together with Ewa Hess, has curated the project around this edition’s theme Face to Face.

Stefano Rabolli Pansera comments: “The ‘face’ is the place of humanity; and it is the interface with others. The theme of the face sits at the convergence of many fundamental and timely themes: the re- appropriation of our faces after a period where our faces were covered by masks, the discovery of the Other in times of raising populism, the challenges of biopolitics in a society where control is getting more stringent.

"Furthermore, Face to Face describes the specific event of being confronted with the Otherness. Being Face to Face offers the opportunity to come to term with the world around us and to challenge our relationship with history, with technology, with nature. Jean-Luc Godard said: “Un paysage, c’est comme un visage” and, in this respect, it is illuminating to explore the relationship between face and the landscape especially in a unique geographic context such as St. Moritz in the Swiss Engadin Valley.”
 

Martin Hatebur, President of the SMAFF comments: “I am very proud to be part of the launch of the first film festival, mainly focused on art films, in Switzerland in famous St. Moritz. The program which Stefano Rabolli Pansera and Ewa Hess put together is promising and full of surprises and creativity. It will be a journey of great discovery for the international and national visitors but will also allow the local community to have an insight into all the different aspects of art films.”

Highlighting the strong connection between visual arts and cinema, the SMAFF programme will develop the complexity of the notion of ‘face’ through screenings and debates, roundtables, readings, talks and gatherings both during the film festival and throughout the year with online monthly seminars. Each annual theme will unravel through a series of old and new movies, videos and audiovisual material as well as debates with global opinion leaders such as philosophers, artists, film producers, actors and writers before and after the actual screenings, creating a perfect context for an in-depth analytical approach. The creation of this unique platform for research in St. Moritz, will put the spotlight on the creative interpretation of existing movies, thus revealing the power of curating cinema and audiovisual material to develop a new perspective of thought and action whilst fostering a new cultural environment in the Alpine city and the entire Swiss Engadin Valley.

SMAFF screenings will take place in the Embassy Room of Badrutt’s Palace Hotel, the legendary hotel has attracted historic film personalities for more than 125 years, from Marlene Dietrich to Audrey Hepburn and the director Alfred Hitchcock, whose love affair with the Palace began in 1926 inspiring his famous film The Birds. The screenings will also take place in the Reithalle in St.Moritz Bad.

Both locations are very special for their rich history, their setting, and for their stunning views over the St. Moritz lake and surrounding mountains.

Francesca Ariani, Member of St. Moritz Tourism Board comments: “I am delighted that the SMAFF team is collaborating with the historical and very iconic locations of the Badrutt’s Palace Hotel and the Reithalle, for this special event. St. Moritz has such a strong - almost mythical - history; our town makes a perfect location to host a festival that unites film and art, a festival that looks to explore and celebrate curiosity, beauty and the artistic endeavour. We look forward to welcoming the first event this August.”

An annual programme and a series of podcasts will collect the transcripts of the conversations and preserve the legacy of the research.


Full programming and further details and locations will be released soon.
For further information, please refer to: www.smaff.org

More details, the press release and press images in the media kit and more information, synopsis and further press images in this link

For press requests please contact:

Alfonso Cabello and Christina Almeida at Pickles PR
alfonso@picklespr.com | +34 (0) 687 394 056
christina@picklespr.com  | +44 (0) 7803 709044

About SMAFF
The St. Moritz Art Film Festival (SMAFF) was founded in 2020 as a non-profit association, with the declared intent of organising a national and international cinema and audio-visual festival in St.Moritz and the Swiss Engadin Valley and of fostering the dissemination of cinema, art and audiovisual culture at the cantonal, national and international level.

The core activities of the Festival (projections, talks & debates) will happen on a yearly basis in St. Moritz at the end of August. Collateral activities including digital events and presentations throughout the year will contribute to enlarging the global outreach of the festival and to increasing the visibility of the initiative.

The aim of the Festival is to raise awareness and to promote international cinema in all its forms: visual art, video art and films, as a coherent audio- visual expression, in the spirit of freedom and dialogue. In line with the sections mentioned in the following paragraphs, SMAFF organises retrospectives and tributes to major figures as a contribution towards a better understanding of a specific theme chosen by the Director every year. The coherent development of a theme triggers debates in philosophical, social and cultural fields

SMAFF will occupy an exclusive and refined place within the international arts and film scene defined largely by its focus on art and film, its location within the Swiss Alps, the historical Engadin Valley and the already well-developed St. Moritz cultural scene.

Stefano Rabolli Pansera
Stefano Rabolli Pansera is an architect and curator. After graduating with Honours at the Architectural Association School of Architecture in London in 2005, he worked with Herzog de Meuron in Basel from 2005 to 2007 and he taught at the AA as Unit Master from 2007 to 2011.

In 2013, he founded Beyond Entropy Ltd, a curatorial agency operating at the threshold of art, architecture and geopolitics and developing projects in Africa, in Europe and in the Mediterranean coastline. 

He curated several national pavilions for La Biennale di Venezia and, in 2013, he was the recipient of the Golden Lion for best national participation for the Angola Pavilion. In 2015, he designed the space and directed the exhibition programme for Mangiabarche open-air gallery, a non-for-profit space in Sardinia, Italy.

From 2017 until 2022, Stefano worked as sales director for Hauser & Wirth Gallery in London and in St.Moritz.

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