February 5, 2015 - Can Tragedies Lead to Social Change?

How do events (usually tragedies) transform into effective movements for change? Grassroots Change’s director, Mark Pertschuk, draws lessons for current movements from past movements that represent two extreme cases: The anti-smoking movement grew stronger when a tobacco company mistakenly organized a national tour to tout American freedom, while the gun control movement was unable to build momentum following a mass shooting in Colorado.
Learn what it takes to build an effective public health movement here.

Guest blog by Dr. Victoria Serna, founder of North Texas Kids Outside
As a twenty-something Hispanic woman who came to love camping, hiking, and kayaking, I noticed there were not many people who looked like me when I was outdoors. This realization led to the idea of North Texas Kids Outside (NTKO), a local project that uses a family-centered approach to connect children to nature through camping experiences in state parks.
NTKO served 83 individuals in 2012, and the majority of our families were of Hispanic descent. Many spoke Spanish as their primary language. Our experiences and camping trips taught me so much about family, the outdoors, my community, and my culture.
Read about Dr. Serna's six lessons about reconnecting with nature here.
Originally posted by the Children & Nature Network.
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                                Mark Pertschuk                                                   Kyung Jin Lee                                  
                                    Director                                                 Communications Director                     
Grassroots Change supports grassroots public health and safety movements. We’re joined together by a shared belief in the power of grassroots movements and a commitment to improving the lives of all Americans – whether that means fire prevention, access to healthy foods, violence prevention, or reconnecting children with nature. 
Grassroots Change
221 Oak Street, Oakland, CA 94607
(510) 452-9419 |
Support for this project is provided by the Robert Wood Johnson Foundation.

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