Freefly announces August 15th ship date for MōVI M10 and information about M5 pre-orders

MōVI M10 Update | M5 Pre-Order

July 14, 2013


I want to say thanks to all of you who have pre-ordered MōVI M10 and MōVI MR.  Going into NAB, we thought that a very select (techie) demographic would be excited about the MōVI.  Never did we expect that it would capture the interest of the general filmmaker community.  It really was an amazing feeling to work so intensely on developing this product for the last 2 years and have it receive such a warm welcome.  I wanted to give an update to our customers and let them know where we are in production. For those of you who don't know much about Freefly, I also wanted to give you an idea of who we are as a company.

MōVI M10 / MR

We listened closely to the feedback you have given.  Since the launch at NAB, our engineering team has been hard at work incorporating changes to the MōVI based on the extensive and valuable feedback we have received.  To that end, we have made the following changes to the M10 and MR:

  • Adjusting the balance of the camera can now be done without tools.

  • Widened the camera tray to 200mm width.  This means a RED EPIC with side handle can now comfortably fit and balance.

  • Lengthened the camera tray dimensions to allow for larger camera / lens combinations.

  • Improved the rigidity to accommodate larger payloads.  Many customers we heard from wanted the ability to run slightly larger camera packages than we showed at NAB and Cine Gear.  We listened and made the necessary changes to allow this to happen.

  • Revised the process for converting an M10 to MR.  Now the changeover can be done in less than 5 minutes.  The M10 and MR are now identical platforms with the MR having the landing gear legs for the multirotor.  


The MōVI M10 and MR are in full production now.   The first production models will ship August 15th. There are a lot of pieces that need to come together to make this happen and the team here is dedicated to hitting our estimated delivery dates.  We will keep you all informed if anything changes. The production model is a big improvement in both usability and performance when compared to earlier versions.  We are excited to start shipping the final product and see what kind of innovative and unique uses you dream up!

M10 customers will be notified 2 weeks prior to their unit being ready to ship.  We anticipate that it will take 2 months to fulfill all pre-orders.


Back at NAB 2013, we announced that the smaller sibling to the M10 would be released shortly after the M10 and at a lower price point.  We are excited to announce that the MōVI M5 will be priced at 4,995.00 USD and will be shipping in the 4th quarter of 2013. 

The MōVI M5 draws on the advanced stabilization technology developed for the MōVI M10 allowing for amazingly smooth footage in even the most demanding situations. The compact form factor and lightweight nature of the MōVI M5 allows camera movement that would be impossible in the past. With the release of the MōVI M5, Freefly aims to bring big budget camera moves to a wider range of productions.  To find out more and place pre-orders, visit and




It all started with Freefly Cinema, a company that specializes in low altitude filming from remote control helicopters.  From the beginning, we were obsessed with interesting ways to move the camera.  Early on, this meant strapping a camera to a big single rotor remote helicopter.  Initially, we used off the shelf helicopters and camera mounts, but eventually hit a wall where the technology was inhibiting our creativity.  We went back to the lab with the notion of capturing perfect footage from a remote helicopter. This was the driving force in creating the MōVI system that debuted at NAB.  After developing some new aircraft and camera stabilizers, we created a sister company called Freefly Systems. Freefly Cinema remains a service based business with teams of pilots and camera operators working on projects around the world.  Take a look at some of the interesting projects Freefly Cinema has been fortunate enough to work on here:  as well as some behind the scenes action here


Having developed some cutting edge products for Freefly Cinema's use, it was time to let them out into the world.  People had been asking for many years to buy our gear, but the early systems were so complex and difficult to maintain that we did not think the average customer would be successful in using them.  The advent of multi rotor helicopters changed everything.  The multi rotor systems are so simple and easy to maintain that we made them available to the public with the CineStar.  Since its launch 2 years ago, the CineStar line of multi rotors has been used by customers worldwide to capture amazing low level aerial footage. See the CineStar in action here:

Freefly Cinema and Freefly Systems now co-exist in the same building and the relationship is symbiotic. Products developed by Freefly Systems are immediately tested in the field by Freefly Cinema.  Real world feedback flows from Freefly Cinema teams using the products on sets and productions to the engineering team to ensure that the final products are robust, reliable and set the industry standard.


Freefly has been fortunate enough to attract the industry's brightest engineers and bring them together with talented cinematographers.  This synthesis of art and technology drives the company forward. Engineers discuss shot framing and composition while cinematographers give the CNC Mill a try. The cross pollination allows us to create better products that fit real world customer needs.  We plan on continuing to develop innovative solutions for cinema professionals.  Our unique history allows us to approach the problems the industry faces from a completely different perspective.


Thanks again for the support and we look forward to getting the MōVI into your hands.

Tabb Firchau

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