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From the President


There’s nothing like an emergency for organisations to realise the value of good communications professionals. From just after midnight Monday 14 November most of you will have been flat out working on the communications demands as a result of the Kaikoura earthquake.

Anecdotally I’m aware of many of you working long hours, having to operate remotely and using all manner of work-arounds to do your job. The Wellington communications community should take a bow for not missing a beat while we endure the ongoing rock’n’rolling of the big shake. 

That’s all the more reason to join us for the IABC Wellington end-of-year event on Thursday 24 November. No doubt there will be interesting ‘war stories’ to share from the past week and it will be a good chance to get together and celebrate following some tying times.

Finally, thanks to the great response we’ve had to the member survey. Your feedback will provide valuable input for our upcoming planning session what will shape IABC Wellington’s activity.

John Tulloch

Register now for our end-of-year event

When: ​5.30-8pm, Thursday 24 November
Where: Offices of Robert Walters Recruitment, Level 8, Featherston House; 119-123 Featherston Street (NB entrance is from Waring Taylor Street)
Cost: Free for members, $30 for non-members

Join us for the annual IABC Wellington end-of-year event for some drinks and nibbles, kindly hosted by our sponsorship partner, Robert Walters.
 
IABC Wellington is delighted to have economist Shamubeel Eaqub as our guest speaker. Shamubeel has forged a reputation as a straight talker, ready to make the tough calls. Shamubeel will reflect on the trends and events of the past year and take a glimpse at what are looming as the big issues as we head into 2017 and election year.  

Register now

Grow in 2017: IABC Wellington mentoring 

The 2017 intake of IABC Wellington mentoring is now open! In the past few weeks, we have successfully matched two members who are mid-career communications professionals with senior members for feedback and support on career growth.

Mentoring is a fantastic way to receive impartial feedback on your professional progress and plan your career for the future. IABC Wellington mentoring is useful for members because it is career-specific, matching people with highly experienced fellow communications professionals who have significant expertise, war stories and wisdom from our field. 

IABC Wellington's Director of Professional Development, Jazial Crossley, has been mentored over the course of this year by a senior member who is Director of Communications at a large organisation. 

"I'm a sole charge communications manager, so it has been priceless getting feedback on my communications plans and projects from a seasoned professional. I really appreciate having someone so skilled who I respect greatly to bounce my ideas off," Jazial says. "During our year of mentoring so far, we've had the chance to do valuable big picture thinking together about professional and personal growth for the future. I would recommend mentoring to anyone who is looking to grow in their career. It's like having a personal career counsellor who happens to be an awesome person, who I can speak frankly to as a trusted advisor on all aspects of work."

Mentors have given us the feedback that they find mentoring a rewarding process. It gives them a chance to step outside of their day to day work and frame up their own career progression and challenges. Mentors draw on previous experiences to guide their mentee. Mentoring does not need to be a match of differing ages and experience levels either, peer mentoring has proven valuable for those seeking advice and impartial support. In the process of mentoring, members find they undergo meaningful self-reflection. They can review and update their career goals while building their network.

IABC Wellington mentoring is unstructured as we prefer to let the mentees guide sessions by emailing their mentors a short agenda for each session ahead of time. Most mentors meet their mentee over coffee for an hour once a month over a year, with email conversations in between. We consider matches carefully, making sure to select professionals who have experience in the areas where mentees wish to grow.

If you would like to be mentored or to mentor another member during 2017, please get in touch.

Get your Gold Quill Award entries ready!

Are you ready to inspire and be inspired? Share your best work by entering the 2017 Gold Quill Awards. The IABC Gold Quill Awards recognise and award excellence in strategic communication worldwide. Entries are due 11 January 2017.

There are 28 categories to choose from so you can tailor your entry to best showcase your work. Enter as many times as you like and you may enter more than one category with each entry. Guidance for preparing a great entry is available online. If you would like feedback or support with your entry, please contact us.

Tips from Gold Quill experts


Last week, IABC Wellington members had the opportunity to attend a masterclass session on the Gold Quill awards to find out how to choose the best categories to enter, write a strong entry that will stand out and hear from previous Gold Quill Award winners and a judge. 

Previous Gold Quill Awards judge Ann Kennedy-Perkins shared her insights about what judges look for and what happens to your entry once it is submitted. Dan Ormond, formerly of Ideas Shop and now of Latitude Strategy & Communication, told us his tips from winning Gold Quills on two separate occasions. 

Here are some of their key points for creating a strong entry:
  • Demonstrate strategic thinking in your entry by explaining how the goals of the project benefited the organisation
  • Substantiate the business’s need for this project, show how it linked to the business’s objectives and what impact its success had
  • Show innovation. How did your project use bold thinking?
  • Include context with your media clippings for international judges (circulation of the newspapers and readership of websites, spell out that the media your project was featured in is the most-read news website in New Zealand if it appeared on Stuff)
  • Bolster your entry with proof of the project’s success in the form of Google analytics (if increased web traffic was a goal) or quotes from stakeholders
  • Show understanding of audiences by explaining the market segmentation and results of the project. Judges want to see key messages, segmented by audience
  • Explain any implementation challenges such as budget and resourcing or time constraints - how did you cleverly work within and overcome these constraints?
  • Read through the judging criteria and points allocation. Consider this when putting your entry together.
Good luck!
 

Free webinar: Protecting your brand


Register now for this free webinar from IABC Wellington's very own Shaun Jones at 3pm on 30 November - places are filling fast!

Shaun will take us through a step-by-step change communication case study, with a unique focus on authenticity and sensitivity.

 
10th anniversary celebration

IABC Wellington celebrates its 10th anniversary next year. Planning for a programme of events to mark this milestone is underway.
 

Great reads: 


Communicators, it’s time to get wired

Meaning: The only deliverable that counts

How to embed an ethical culture in your organisation

Unlock the power of employee-generated video
To receive IABC Wellington event invitations and our regular newsletter with additional information of regional and local interest, please sign up to our mailing list at www.iabcwellington.co.nz. Non-members are welcome to sign up.

Follow IABC Wellington for the latest updates, photos & interesting articles:
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