|Introducing Food Ad Fridays
Happy Food Ad Friday All!
We thought we'd take a moment this Friday to share with you a series (Food Ad Fridays
) that we recently launched on our Instagram page
. The idea is to recognize artists in the food + beverage advertising space who have made a significant impact, from a historical, cultural and/or artistic perspective.
So far we have featured stories on Norman Rockwell
and artists for Coca Cola
ads. We love exploring history like this when concepting new work, as it's always valuable to consider what previous creations could inform future work, of course always striving to create something visually unique with a fresh POV.
Just recently our Director and Creative Partner, Erik Dettle, referenced Italian Renaissance sculptures as inspiration for a forthcoming project featuring pasta sheets. The way linens drape sculptural figures, obscuring and revealing forms at the same time was exciting to Renaissance patrons, why not apply it to pasta?!
And speaking of linens, we can see this same nod to history in the fashion world, which is "so '90s right now". Have we all seen enough tie-dye, crimped hair and baggy jeans yet?? The fashion industry excels at predicting trends, which got us thinking further....what advertising trends could we predict in the food + beverage world, by looking at our past and present?
So in this week's post, instead of looking to the past, we highlight a more contemporary artist, Vincenzo Lodigiani, an Animation Director at Dress Code
, who we think is onto something that will have relevance for years to come. Vincent showcases his talent for eliciting a mood through color, motion and cadence in his work for Stella Artois, and we predict that future food and beverage campaigns will take inspiration from this work, by thinking outside of the photographic medium and opening up doors for new visual approaches.
We look forward to your thoughts on this week's post and would love to hear
who you'd like to see featured on an upcoming Food Ad Friday post!