Politics & Government
Latvia takes over the European Council Presidency 
Brussels, 1 January 2015: Latvia took over the rotating EU Council Presidency from Italy. The Baltic state will lead and co-ordinate member states’ work until the end of June.
The Presidency’s priorities are a “competitive Europe, a digital Europe and an engaged Europeâ€. In the context of increasing economic growth and jobs, the Presidency has argued that the EU “must seize digital opportunities, promote sustainable energy and environmental policies and strengthen the Single Market and industrial sectorâ€. Specifically, the Presidency wants agreement on the Data Protection package and the Telecoms Single Market. A Digital Assembly will be hosted in Riga in June 2015 to discuss emerging challenges for the sector.
The calendar and provisional agenda of Council meetings has been released.
Find out more about the European Council Presidency.
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New European rules for advocacy
Brussels, 26 January 2015: The European Commission and  Parliament launched a new Transparency Register with the aim of making EU decision-making and the activities of lobbyists more accountable while giving lobbyists more incentives to register and making the database easier for lobbyists and the public to access.
The transparency register has been set up to answer core questions such as what interests are being pursued, by whom and with what budgets. The system is operated jointly by the European Parliament and the European Commission.
The new system brings changes to the way human resources invested in lobbying are declared, requires additional information about involvement in EU committees, forums, intergroups or similar structures, and legislative files currently followed. The register also extends the requirement to declare estimated costs related to lobbying to all registrants.
Find out more about the EU Transparency Register here.
Source: European Parliament
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Opportunities for agencies
EuroEffies 2015: Call for entries is open
The EACA Euro Effie Awards 2015 call for entries is open until 15 April 2015 (late entry deadline: 15 May).
The EACA Euro Effies are the Gold Standard in Commercial Communications Effectiveness and recognise excellence in commercial communications for campaigns that have run and can prove effectiveness in at least two European countries.
To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
For more information on the Awards, please visit www.euro-effie.com
or contact marianna.tzaerli@eaca.eu.
Find the Euro Effies on Facebook for all updates: www.facebook.com/EuroEffieAwards.
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The 2015 Call for Entries for the EACA Care Awards is open  until 10 March 2015. These Awards for European Social Marketing Campaigns recognise excellence in promoting care for people, resources and the environment. They are part of the EACA’s overall commitment to promote Corporate Social Responsibility and are linked to the ACT Responsible online gallery and the ACT Responsible World Tour.
The awards will be judged by a panel of Members of the European Parliament (MEPs) chaired by Czech MEP Dita Charanzova (ALDE) together with agency representatives and stakeholders. Entering the Care Awards represents a unique opportunity to present CSR work to an important political audience.
The entries are judged in 5 categories: Non-profit Organisations and Non-governmental Bodies; Government Bodies and Related Organisations; Local and Regional Authorities; Corporate Governance and Healthy Lifestyle Promotion.
Click here to enter the Awards.
For more information on the Awards, please visit: www.careawards.eu or contact marianna.tzaerli@eaca.eu.
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EACA Job Platform - Free Trial
The newly launched EACA job finder, which is available on www.adjobs.org, is open for agencies to register for a 6-month free trial. After the trial period, an annual fee of € 495 will be charged for unlimited usage.
This platform serves as a dedicated exchange for jobs in commercial communications. Agencies looking to recruit across Europe can simply post their job vacancies on the platform helping them with the recruitment process and in the long-run creating an online employer/job seeker community for our industry across Europe. 
How does this benefit agencies?
- High visibility of job vacancy within our industry in Europe
- Faster recruitment process
- Browse through CVs to find ideal candidates
- Unlimited vacancy posts
For more information, please contact: marianna.tzaerli@eaca.eu.
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Register now for the fourth edition of the European Advertising Certificate (EAC) covering all aspects of the brand communication process.
Young professionals will follow 30-35 hours of online learning, followed by a three-hour written examination which will take place on 26 March 2015 in participating countries across Europe.
Register today: certificate.eaca.eu.
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The European Association of Communications Agencies pilots the IPA Search and Commercial certificates across Europe.
- Agency professionals looking to buil
  d their knowledge about SEO and PPC can take the Search Certificate which compromises 30 hours of online learning, culminating in a 3 hour online exam.
- Future industry leaders looking for an education in agency finance can take the Commercial Certificate which compromises of 8 hours of online learning, culminating in a 30 minute online exam.
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Applications for the 6th EACA International Advertising  Summer School are open for students and young professionals. Between 6-10 July 2015, participants will attend workshops by leading advertising practitioners at the Campus CEADE: Centro Universitario San Isidoro in Seville, Spain. During the week, they will learn how the different communications disciplines fit together to create a complete campaign and work in international teams on a single real client brief.
The School offers a wide range of workshops, among which are:
- Strategic Planning and Storytelling
- Programmatic Advertising
- Client-agency relationship
- Creative Idea Generation
- Behavioural Economics
- Presentation and Pitching Skills
Deadline for applications: 24 April 2015. To find out more about the Summer School, please click here.
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EACA Members and Partners
Brussels, January 2015: The BOA’s, that award the most successful and creative brand activation campaigns, are preparing their 25th anniversary edition. Agencies can submit their cases between Monday, 2 February 2 and Friday, 13 March.
Find out more.
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Zagreb, 20 January 2015: the third edition of the Croatian  advertising festival “Days of Communication†will take place between 16 until 19 April in Hotel Lone in Rovinj, on the beautiful Adriatic coast.
The organisers - HURA and IAB Croatia in partnership with world-renowned festivals like Cannes Lions and Eurobest - are bringing world's leading marketing experts and other successful and creative speakers. This year's edition offers an insight in global marketing trends and initiates a debate about the industry in Croatia, as well as in region.
"The programme, the lecturers, the awards, the informal gathering - everything that happens at Days of Communication is meant to inspire and encourage creativity. Everyone interested in marketing and advertising should make sure not to miss this opportunity", said Damir Ciglar, CEO of HURA.
For more information regarding program, fees and accomodation, please visit: www.danikomunikacija.com.
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11 February 2015, 3 pm CET: IAB Europe is organizing a  webinar which aims to provide insight on the topic of viewable impressions across Europe, educate the market and make recommendations on best practice. The webinar also marks the launch of our new Viewable Impressions White Paper, which will be available on the IAB Europe website on the same date.
Attend this webinar to learn about:
• The viewable impressions landscape in Europe
• Viewable impressions within the context of the wider metrics portfolio
• Perspectives from digital advertising stakeholders and markets across Europe
• Technical and commercial considerations for trading on viewable impressions
To register for the webinar, click here.
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Talent: how to attract, retain and nurture it
London, 8 January 2015: The IPA has published an industry  guide to address how to fill the future skills gap, retain talent and make the industry more diverse to achieve commercial creativity. It is the fifth and final chapter in a series on the ADAPT agenda led by IPA President Ian Priest and reports on the main outputs from the Talent Adaptathon.
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27-30 April 2015, San Sebastian, Spain: Building on the success of Seville, I-COM will take its next Global Summit to beautiful San Sebastian, Spain. The I-COM Global Summit is the world's leading Data & Measurement Strategy event, where the Data Elite gather from around the world to learn, network / trade and lead. It’s a unique opportunity to explore the latest opportunities to achieve business advantage from Marketing Data & Measurement.
The I-COM Global Summit is comprised of the following event segments, all held at the same venues, the five star deluxe Starwood Maria Cristina Hotel and the adjacent Victoria Eugenia Theatre:
- Roundtables are open or private meetings on a specific topic which bring together a group of professionals wanting to benchmark and collaborate internationally.
- Data Creativity Awards – Awarding companies and individuals with extraordinary contributions to Digital Data & Measurement.
- Data Venture Challenge – Competition of the world’s top-class startups in the domain of Big Data.
- Data Science Hackathon - Showcasing Organisations and their Young Millennial talent from around the world about how they are leveraging value by employing Data Science.
- Global Summit Conference - Brings together Digital Data champions to discuss, discover and share trends in the Digital Marketing and Big Data industry.
- Emerging Market Regions Forum explores common challenges in Digital Data & Measurement in the emerging markets: Asia Pacific, Central & Eastern Europe, Ibero-America, Middle East and Africa.
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WFA: Global Marketer Week 2015
16-20 March 2015: Marrakech is the venue for Global Marketer Week 2015. Co-  hosted with the Moroccan Association of Advertisers (GAM), it will bring together global marketing leaders from 30 countries, including the world's biggest brands. From the showpiece WFA/GAM Global Marketer Conference to networking cocktails, all events are free of charge to WFA members.
For more details about the week, please click here.
For general enquiries, registrations or conference enquiries, contact events@wfanet.org.
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Accra, 27 April 2015: Renowned international speake
rs will share their thought-provoking ideas and innovations and challenge local practitioners to adopt international best-practice during the next IAA Africa Rising conference. African-based senior executives will showcase the best of Africa’s talent and bring unique insights on the African consumers and implications for international brands looking to operate in this diverse market. If you work in the marketing communications and advertising industry then this two-day event is something you cannot afford to miss.
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London, 15 January 2015: Marketing budgets have increased for  the ninth successive quarter but at a slower rate, reveals the Q4 2014 IPA Bellwether Report published today (15th January 2015). Despite this loss of growth momentum, which stems from heightened caution regarding the slowdown in the wider economy, the average growth rate for marketing budgets in 2014 was the highest recorded in the survey’s 15-year history.
Find out more here.
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London, 12 January 2015: The IPA has highlighted the  advertising industry’s contribution to the hugely successful creative industries as outlined in the release of new government data.
The DCMS data reveals that in 2013 the advertising and marketing sector made up 18% of the total jobs in the UK’s creative economy at 482,000. This forms the second biggest sector - after IT, software and computer services - and was up 3.2% from 2011. The data also shows that in 2013 the advertising and marketing sector was responsible for contributing an enormous £10.2bn to the UK economy and that exports of services from the sector increased in 2011 to £2.0bn and again in 2012 to £2.3bn.
Find out more here.
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London, 28 January 2015: New research by Deloitte,  commissioned by the Advertising Association, has revealed that without advertising, much of the UK’s media, culture and sport would be unsustainable in its current form.
The report – Advertising Pays 3 – examines how advertising spend and brand sponsorship impacts the media, entertainment, arts and sport that people enjoy every day.
Analysis of primary market research data conducted as part of this project, suggests that people value access to these advertising-funded services at nearly £10 billion. By lowering the cost of media and culture, advertising brings it within reach of millions more people than would otherwise be the case.
For more information, please contact: aa@eulogy.co.uk.
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Subscribe to Admap
Admap is Warc’s lively monthly magazine, written by expert  practitioners around the globe.
“Get yourself an Admap subscription. Why? Because not only are the articles stimulating and useful but the competitors you fear most are already reading it.“ - Mark Earls, author of Herd.
In the increasingly complex world of marketing, Admap will provide you with:
- A trusted source of ideas, written by industry experts;
- Cutting-edge thinking to sharpen your brand communications;
- Inspiration supported by research, understanding and experience; and
- Information to keep you ahead of your competitors and up-to-date with the latest thinking.
Admap talks your language and each issue is packed with practical, usable information. Designed for advertisers, agencies, media owners and research firms, Admap provides the ideas and evidence for successful marketing strategies.
Subscribe NOW to receive 20% off your annual subscription, and stay up-to-date with new thinking and cutting-edge practice! www.warc.com/admapeacaoffer, subscriptions@marston.co.uk .
For more information visit http://www.warc.com/AboutAdmap.info or send an e-mail to subscriptions@marston.co.uk.
When ordering by email or telephone quote special discount code ADM2082 EACA Offer.
Special discount available to new Admap subscribers only.
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