Politics & Government
European Parliament votes on Data Protection
Misleading and Comparative Advertising
European Commission adopts Work Programme for 2014

Registrations open for the European Advetising Certificate 2014
45 finalists announced for the 2013 IMC Awards
New edcom webinar on 6 November 2013 


EACA Members
Croatia: Marketing experts support Croatian economy
Denmark: Key events coming up in Denmark

Germany: GWA roundtable "Career entry in advertising agencies"

Spain: Â¡Publicidad, Si! (Yes to Advertising!)
UK: IPA news

EACA Partners
Nielsen: Global ad spend: 1H global ad spend increases 2,8%
Webit Congress 2013
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Brussels, 21 October 2013: the European Parliament Committee for Civil Liberties, Justice and Home Affairs (LIBE) adopted a major reform of the current EU data protection regulation.

The new rules update existing data protection law principles to take into account the challenges posed by new information technologies, globalisation and the growing tendency to use personal data for law enforcement purposes.

The Industry Coalition for Data Protection (ICDP), bringing together 16 associations representing thousands of European and international companies who are building, delivering, and advancing the digital experience, called for considerable improvements to the text adopted during the LIBE Committee vote on the General Data Protection Regulation in order to deliver a framework that is workable across all EU Member States and implementable by the vast range of industries that operate in Europe today.

ICDP strongly encourages the European Parliament and the European Council to work toward an agreement that achieves the following: 
  • Implementing a risk-based approach, including recognizing context and risk in the definition of personal data, data processing, and appropriate measures and sanctions;
  • Maintaining clear roles and responsibilities in the data processing value chains, particularly between controller and processor;
  • Guaranteeing a free flow of data across international borders in order to ensure European companies have access to fast growing markets outside the EU;
  • Implementing a meaningful “one-stop-shop” mechanism with a simple and workable provision on “main establishment” to facilitate effective application of the new data protection rules for both business and consumers; and
  • Limiting the requirement for explicit consent to genuinely at-risk situations.

ICDP’s statement can be found here.

The press release of the European Parliament can be found here.

Strasbourg, 22 October 2013: the European Parliament Plenary adopted an own-initiative report on Misleading Advertisement Practices.

Although not legally-binding, the report could influence the outcome of the European Commission’s actions to prevent misleading and comparative advertising practices.

The Report formulates recommendations on how to fight misleading marketing practices such as paying for inclusion in business directories that are either fake or insignificant and non-existing patent organisations or chambers of commerce.

As the level of protection for businesses against misleading marketing practices varies greatly amongst Member States, the Committee calls on the Member States to introduce certain measures concerning:
  • The co-operation of their tax authorities with national focal points by actively inspecting companies which have been reported to use misleading marketing techniques;
  • Propose means of better controlling fraudulent debt collection agencies, both before and after their formal establishment;
  • Introducing national laws making it possible for victims of misleading marketing practices to receive adequate and timely compensation for the damage caused;
The report also “supports the Commission’s intention to investigate the possibility of introducing, on the basis of validated criteria, an EU-wide blacklist of misleading marketing practices, and, if practicable, of companies who have been repeatedly convicted for such practices; recommends that such a blacklist should be coherent with that which already exists under the Unfair Commercial Practices Directive, should be exhaustive, and should include clear definitions of misleading marketing practices”.
To read the adopted text, please click here

European Commission adopts Work Programme for 2014

Brussels, 22 October 2013: the European Commission published its Work Programme for 2014. The document sets the priorities for the Commission’s work and highlights the need to promote citizens' rights, from consumer protection to data protection and privacy.

Annex I of the document sets out a list of proposals which the Commission considers to be of key importance, and which are sufficiently advanced to have a realistic chance of adoption in the coming months, such as the Data Protection Regulation.

At the same time, the Commission is working on a limited number of new initiatives to be presented in 2014: "2014 will be a year of delivery and implementation", President Barroso said. "It is only through decisive and relentless action that we can show the citizens and businesses of Europe that they can look to the future with confidence. This is what the Work Programme 2014 is all about: decisive action. We will work hard to accelerate implementation on the ground.”

Read the full document here.

Brussels, 4 November 2013: the EACA will be opening registrations for the 2014 European Advertising Certificate on 5 November, 2013. 

The EAC is the only consistent, European-wide foundation-level qualification available exclusively to agency employees of member agencies of the European Association of Communications Agencies (EACA) with up to two year’s industry experience.

The programme comprises 25-30 hours of online learning, followed by a three-hour written examination which will take place on 10 April 2014 in participating countries in Europe, Middle East and Africa. The learning is free and the examination costs € 220 per person.

Registration will close on 27 March 2014. The exam will take place on 10 April 2014 at national level.

For more information and to register for the course, visit: or contact

45 finalists announced for the 2013 IMC Awards

Brussels, 14 October 2013: 45 finalists have been selected in this year’s IMC European Awards for Integrated Marketing Communications with the United Kingdom leading with 19 finalists, followed by The Netherlands (10), Belgium (8), Czech Republic (4), Ireland (3) and Spain (1).
The selection was made by a jury panel made up of industry professionals across Europe. Outstanding finalists were BBDO (Belgium), Geometry Global (UK), Ogilvy & Mather Amsterdam (Netherlands) and Publicis Group (Ireland) who received a total of 3 nominations each for their campaigns 'Ethias Neigborhood Fixers', 'Triumph Essence Launch at Selfridges', 'Why wait until it's too late' and 'When it rains it pours' respectively.
Agencies with two finalist campaigns each are: Belgian agencies darw!n with '99%' and BBDO/TBWA/Ogilvy/Dallas with 'From Zero to Hero', Czech agencies Ogilvy Prague/Ogilvy Action with their campaign 'Live London', Dutch agencies Ogilvy & Mather Amsterdam with 'Aurora’s Idea' and Publicis with 'I have already died', British agencies The Leith Agency, 23red, Agency Space, Arc London and Arnold KLP with 'Let's talk about Breasts', 'Stoptober', 'The Bulmers Way', 'The Untouchable Covers' and 'Transform your patch' respectively.
For more information and to see the list of finalists, click here.
About IMCC
The IMCC is one of the 5 councils of EACA and focuses on integrated marketing communications. Its mission is to represent the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas:  best practice, lobbying and recognition by way of an international Awards competition, ‘The IMC European Awards’. For more information, click here


Brussels, 6 November 2013, 13h00 CET: the European Institute for Commercial Communications Education (edcom) will present its second webinar of this academic semester. Frances Illingworth, Global Recruitment Director for WPP and edcom President, will hold a presentation on 'Getting a job in advertising - What do interviewers expect from graduates?'.

edcom webinars are 20 minute presentations provided by leading professionals, followed by 10 minutes for questions and are aimed at students and young professionals in the field of commercial communications.

Upcoming webinars:
  • 6 November 2013: ‘Getting a job in advertising -  What do interviewers expect from graduates?’ with Frances Illingworth, Global Recruitment Director for WPP;
  • 4 December 2013: ’Living the dream: what is it like to work in an ad agency?’ with Sanne Rahbek, Digital Design and Communication at IT University.

About edcom:
The European Institute for Commercial Communications Education (edcom) was launched by the European Association of Communications Agencies along with the founding academic partners. edcom aims to promote excellence in commercial communications education and research, as well as developing further exchanges between the European commercial communications sector and academic partners.
For more information about edcom webinars, click here

EACA Members 

Croatia: Marketing experts support Croatian green economy

Zagreb, 22 October 2013: the Croatian Association of Communications Agencies (HURA) launched a new project aimed at motivating eco manufacturers to participate in the growth of the green economy in Croatia - Zelena Ideja.

The founders of the project - Damir Ciglar, CEO of HURA and Nikola Vrdoljak, CEO of Gingernet, are respected marketing professionals with long experience in running community-oriented projects. Engaging marketing experts in this project presents a perfect chance for eco manufacturers to win a free market promotion as well as a quality marketing support they couldn’t afford.

”A variety of eco manufacturers in Croatia are relatively small and their budgets don’t allow them to engage with marketing professionals, we believe this project will make a significant change in the  evolution of this industry“, says Damir Ciglar.

Zelena Ideja has been presented as a competition, encouraging eco manufacturers to respond to the call for applications. The winners will be provided with media space, creative solution, promotion and marketing strategy. In addition, they will have an opportunity to present their ideas during the Days of Communication and the Weekend Media Festival in 2014.

For more information, please contact Dunja Ivana Ballon, Executive Director at HURA:

Denmark: Key events coming up in Denmark

Copenhagen, 22 October 2014: since January 2013, the Danish advertising association Kreativitet & Kommunikation has experienced a membership increase of over 20%, now representing 130 bureaus and covering a large group of creative businesses operating in Denmark.

There are several key events coming up on the Danish advertising agenda, such as:
  • Big Data Conference on 11 November 2013, presenting Ravi Singh, political campaign guru as keynote speaker; and
  • Advertising Effectiveness Award on 26 November 2013, featuring presentations from Philip Thomas, president of the Cannes Lions and Hamish Nicklin, Head of YouTube and Creative Agency Sales at Google.
To find out more about the events, please contact Michael Haddar, Communications Officer at Kreativitet & Kommunikation:

Frankfurt am Main, 29 October 2013: Based on the EACA’s talent survey on the opportunities of young professionals in agencies, the general association of the German communication agencies (GWA) organised a roundtable on 'Career entry in advertising agencies'.

The roundtable hosted representatives from Werbeliebe, advertising agencies, media schools and media at the International School of Management in Frankfurt. The basis of the open dialogue was the open letter written by Werbeliebe with the claim ‘Added value begins with appreciation’.

Representatives from Werbeliebe stated: “Students are discouraged from working in agencies due to a combination of lousy pay for beginners and juniors, a lot of overtime and lack of systematic talent development.” Philipp Bierbaum responded: “There are not only black sheep but also more and more agencies that attempt to invest in staff development and pay better.”

Even though the participants did not reach a final agreement, they decided to continue the dialogue.

For more information, please contact Wendy Nowland, PR manager at GWA:

Madrid, 3 October 2013: over 31 bodies from the Spanish advertising sector presented a new campaign to promote the social and economic relevance of their industry in a recession-hit country.

The campaign was originally born from the Spanish Association of Communications Agencies (AEACP); it has since been developed through Innocean Worldwide, with help from the Spanish Association of Advertisers (AEA). The idea was born in the summer of 2010, in order to promote the value of the industry and of its activities in external communication as an engine for economic growth.

Entitled ¡Publicidad, Si! (or Yes to Advertising!), the campaign is built around a novel idea, which is to unite two brands in one public message. It has chosen very recognisable campaigns from different advertisers which are then introduced by a spokesman from the second brand, explaining the importance of advertising and how it exists to benefit all of us. In fact, they say, advertising is so relevant that the brands have allowed themselves to share the same space to defend it.

The campaign comprises seven TV spots and four graphic billboards, each one highlighting a benefit offered by advertising.  For example, the viewer can see a spot by Danone’s Activia. Alongside it, Ricardo de Diego, director of marketing for Kia, explains how advertising guarantees brands like Danone an affordable, high-quality method of communication with their customers. Diego believes so much in the value of advertising, he says, that he is able to appear in an ad for another brand to make his point.  
To this end, the organisers have established a set of key principles that articulate and put into practice the values of advertising. To date, 31 associations and businesses have signed up to the platform, which is as follows:


  1. Advertising represents the most efficient way to spread knowledge about investments and businesses.
  2. It is an engine of wellbeing, one that facilitates the success of ideas that benefit our society.
  3. Advertising is a fundamentally important driver of competition and of the generation of return on investments.
  4. Advertising transmits important information to make easier the free choice of products and services in a competitive environment.
  5. Advertising sustains the mass media, which guarantees us free information and entertainment that is affordable and of a high quality.
  6. Advertising promotes the diffusion of fundamental values and ideas about equality, solidarity and social progress.
  7. Advertising represents a very important economic sector that directly generates 2.6% of GDP. The sector is a dynamic employer.
  8. Advertising brings some of the most creative talent and innovation to society.
  9. The advertising industry, conscious of its capacity to influence, has chosen to regulate itself and practice socially-responsible conduct.
  10. Spanish advertising is one of the best-reputed economic sectors outside Spain, recognised by numerous global institutions, multinational businesses and international industry contests.

To find out more about the campaign, please click here.

Fifth of agencies suffer poor pitch practice
London, 28 October 2013: a fifth of agencies have experienced a negative pitch process, the IPA’s new quarterly survey on pitching practice reveals.

The survey shows that during the period of Q1 to Q3,

  • 20% respondents indicated that the overall management of the pitch process was poor or very poor.
  • 63% described the management of the pitch process as excellent (10%), very good (23%), or good (30%).
  • 12% of respondents reported that it was fair.
  • 5% described it as neither good nor poor.

“This survey therefore provides an invaluable snapshot as to which areas clients and agencies should focus on in order to create the ideal pitch process”, said Cormac Loughran, Co-Chair of the IPA New Business and Marketing Group.

Q4 results will be published in January 2014. Any member agencies who would like to complete this survey can contact Zoe Mitchell on

2014 IPA Effectiveness Awards open for entry
London, 24 October 2013: the 2014 IPA Effectiveness Awards is open for entry with new prizes, reverting to a biennial timetable by absorbing the odd-year Limited competition.

Between October 2013 and April 2014, entrants will also be able to take advantage of a series of free workshops and an IPA-subsidised Awards Advisory Service, if they pre-register by the end of January 2014.

Entries can be from an agency, client or media owner; joint; or fully collaborative across a number of companies. The deadline for entries is 30 April 2014, however, those who pre-register before 31 January 2014 will receive 25% off the final cost of entry.

The 2014 competition also has three new special prizes:

  • Best Multi-market,
  • Effectiveness Network of the Year, and
  • Small Budget.

For more information and to see the full list of prizes, please click here.

Q3 2013 Bellwether Report reveals highest ever recorded rise in marketing spend
London, 17 October 2013: the latest IPA Bellwether survey shows that marketing spend was revised higher in Q3 at the strongest rate in nearly 13 years.

The report revealed a net balance of 12.3% of companies registering an increase in budgets during Q3 2013. That compared to +7.3% in Q2 and was a fourth consecutive reading above zero.

Q3’s survey indicated that confidence for companies regarding their own financial prospects had grown to the greatest degree in eight-and-a-half years, with the net balance of firms becoming more optimistic reaching +49.2% (up from +27.6% in the previous quarter).

The results adds further to the evidence of a strengthening business climate in the UK and bolsters hopes that official data will show a strong expansion of the economy in the second half of 2013.

“This latest Bellwether report indicates that companies are beginning to move forward away from the recession and that the UK economy is on the rise again. This optimism will send a continued upbeat message to the advertising industry and the wider economy” - said IPA Director General Paul Bainsfair;
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New York, 15 October 2013: Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5% in the second quarter of 2013 and 2.8% on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report. Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1% (to $13.5 billion) for the January-June period.
All regions contributed to global growth for the first half of the year except Europe, where marketers remain modest with their ad budgets amidst the regions’ continued fiscal crisis, resulting in a 6% decline for the period. Elsewhere, ad spend continued to recover after slumping during the economic downturn, with growth of 3.9% in the Middle East and Africa, 2.7% in North America and a more substantial 6.4% in Asia Pacific.

For more information on the topic, please click here

Webit Congress 2013

Istanbul, 6 – 7 November 2013: The 5th edition of the annual Webit Congress expects 8000+ attendees from 100+ countries, 200 first-world-class speakers, 500+ media reporters and official bloggers – making it the leading event for the digital, technology & telco markets in Europe, Middle East, Africa and Asia.

Attendees can expect:
  • Action-provoking keynotes, backed by comprehensive case studies and know-how;
  • Exciting panel discussions, as the audience and panellist explore together the challenges and possibilities ahead;
  • A unique chance to get an answer for your questions by the world’s most recognised experts; and
  • Unparalleled networking opportunities with over 3000 Digital Marketing and Innovative Stage delegates.
The Conference Agenda will include topics such as:
  • Digital creativity,
  • Personalisation and Merchandising Strategies,
  • Technology adoption and platforms, and
  • Effective Targeting.
More information can be found at the Congress website.
Questions regarding registration and participation in Webit Congress 2013 should be sent to or

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