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Policy news
EU data protection reform steps up
OBA Self-Regulatory Programme Report
Comparison tools in the spotlight
Denmark to tighten e-cigarettes law
EU copyright debate fires up
Digital Single Market strategy
China set to amend advertising law
 
EuroEffies: call for entries is open
EACA Care Awards 
EACA Job Platform: free trial available
EACA Academy
European Advertising Certificate
Ad Venture: the judging has started

EACA International Summer School 

Industry news & events
ProcureCon Marketing 2015 
Nielsen Report: Global Adview Pulse

I-COM Global Summit 2015
The Future of Broadcasting in London
Africa rising: IAA Conference

Golden Hammer to take place in June
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POLICY NEWS
EU data protection reform steps up

The EU data protection reform was announced back in 2012 when the European Commission presented the General Data Protection Regulation draft. Following the Commission’s proposal, the European Parliament adopted its position on the Regulation in autumn 2013. The Council of Ministers of the EU took over and spent months negotiating several issues that have been considered controversial, including the One Stop Shop mechanism (OSS) and consent of data subject.
Learn more.
Online Behavioural Advertising Self-Regulatory Programme gains traction across Europe in 2014
 
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online Behavioural Advertising (OBA), according to the European Interactive Digital Advertising Alliance’s (EDAA) 2014 Activity Report published last week. Learn more.

The Commission seeks to improve comparison websites and apps

A European Commission study suggests that 65% of consumers experience difficulties when using online comparison tools. The Commission is therefore developing principles to ensure they provide transparent and up to date information. The principles will contribute to the enforcement of other EU legislation such as the Unfair Commercial Practices Directive and the Consumer Rights Directive. Learn more.
 

EU copyright debate fires up
 
The European Parliament’s report on copyright, drafted by German MEP Julia Reda, stirred a vivid debate across Europe with its focal point in Brussels. Reda’s report calls for copyright reform and it stresses that the European Copyright Title would harmonise 28 existing copyright regimes.
Read more.

Denmark set to tighten its legislation on e-cigarettes
 
Following the research from 2013 which showcased more than 150,000 people in Denmark smoked e-cigarettes at least once every three days and the adoption of EU Tobacco Products Directive in 2014, Denmark has decided to tighten its e-cigarettes legislation. Learn more.
 

Digital Single Market strategy slowly shapes up
 
The European Commission held an orientation debate on 25 March 2015 about the Digital Single Market (DSM) Strategy. The Commission in charge of the DSM, Mr. Vice-President Andrus Ansip, presented his ideas to other Commissioners who then gave input on how digital might affect their portfolios. Read more.

Chinese Government expected to amend advertising law

Beijing is taking a firmer stand on advertising in its new legislation which is expected to enter into force this summer. The proposal will change the current advertising rules including those aimed at children. Learn more.
OPPORTUNITIES FOR AGENCIES
You think your agency has the most effective ad out there?
Prove it.

 
The EACA Euro Effie Awards 2015 call for entries is open until 15th April 2015 (late entry deadline: 15th May 2015). The EACA Euro Effies are the Gold Standard in Commercial Communications Effectiveness and recognise excellence in commercial communications for campaigns that have run and can prove effectiveness in at least two European countries. 
 
For more information on the Awards, please visit www.euro-effie.com or contact  marianna.tzaerli@eaca.eu or like Euro Effies on Facebook.
We can help you find the best comms talent! JOIN EACA Job Finder.
 
The newly launched EACA job finder, which is available on www.adjobs.org, is open for agencies to register for a 6-month free trial. Agencies looking to recruit across Europe can simply post their job vacancies on the platform helping them with the recruitment process and in the long-run creating an online employer/job seeker community for our industry across Europe.

For more information, please contact: marianna.tzaerli@eaca.eu
EACA Care Awards Winners to be announced in June
 
The winners of the 2014 & 2015 EACA Care Awards will be announced in June in Brussels. The winning agencies will receive their awards from Jury Chair Dita Charanzova, Member of the European Parliament (ALDE). These Awards for European Social Marketing Campaigns recognise excellence in promoting care for people, resources and the environment. 
 
For more information on the Awards, please visit: www.careawards.eu or contact marianna.tzaerli@eaca.eu.               
EACA ACADEMY
European Advertising Certificate: fourth edition of the examination

EACA just held the fourth edition of its European Advertising Certificate (EAC) exam! Having followed the online course since November 2014, participants were able to apply their knowledge on 26 March 2015, during the written examination that took place simultaneously in 22 different countries. We would like to thank all agencies who put their young talent on the learning and congratulate students for their hard work.Results will be announced in June 2015 and those successful candidates will be awarded with an EAC Certificate, which will bring them recognition within the industry.
 

Ad Venture: the first round of judging has started

The countdown begins towards the announcement of the top 10 Ad Venture 2015 campaigns! Jurors have already started to rate the campaigns submitted last week by participating students. This year’s challenge, organised in cooperation with the European Space Agency (ESA), aims to raise awareness about the benefits which space exploration brings to the daily lives of European citizens.  The first round, taking place online at this very moment, will lead to the selection of the 10 best campaigns, which will go on to the second round. This exciting news will be announced on 17th April 2015. The edcom team would like to thank all academics, agency and client representatives who are making this competition possible. 
 

Don’t miss EACA Summer School! Apply before 24th April 2015!
 
 
Last few weeks to secure a place at the 6th EACA International Advertising Summer School! The Spanish summer becomes the perfect framework to learn from the best practitioners in the advertising industry. When: 6 - 10 July 2015 Where: Seville, Spain What: workshops + group work + pitch Venue: the modern Campus CEADE: Centro Universitario San Isidoro Client: Barbadillo, one of the biggest wine producers in Southern Spain. For more information on the programme, trainers and client, please visit our website.
Encourage your young talent to submit their CV and motivation letter by 24th April 2015!
 
INDUSTRY NEWS & EVENTS
Event listing for ProcureCon Marketing 2015 

The 3rd annual ProcureCon Marketing conference, is taking place from the 2nd to 4th June, 2015 at the Hotel Russell in London, UK. ProcureCon Marketing will enable you to benchmark, share best practice and identify new tools and solutions in an intimate networking environment and is the only exclusively marketing procurement conference on the calendar in 2015. To register with our exclusive discount of 15%, use the code ‘EACA15’ here.  For more information on the conference download the latest agenda here.
 

I-COM Global Summit San Sebastian 2015: Smart Data: The Value Driven Approach

Building on the success of Seville, I-COM will take its next Global Summit to beautiful San Sebastian, Spain, 27th-30th April 2015. The I-COM Global Summit is the world's leading Data & Measurement Strategy event, where the Data Elite gather from around the world to learn, network / trade and lead. It’s a unique opportunity to explore the latest opportunities to achieve business advantage from Marketing Data & Measurement. For more information, contact Jelena Zdjelar, Marketing manager (jz@i-com.org) or visit www.i-com.org

Nielsen report: Global Adview Pulse Lite for Q4 2014

Advertising revenue grew by 2.3% year-on-year during 2014 according to Nielsen’s quarterly Global AdView Pulse report, which covers over 40 markets. For the full report, click here
 

Learn about the future of broadcasting in London
 
Marketforce’s annual The Future of Broadcasting conference will be taking place on the 16th & 17th June in London. This major industry forum brings together leaders, strategists and innovators from across this diverse and rapidly evolving sector. Some of the key industry players such as Sky, BT TV, BBC, Viacom, TalkTalk, EE, Google and UKTV will be present. Register here.

Golden Hammer international advertising festival heads for the beach
 
This year’s Golden Hammer international advertising festival will run from 9th to 11th June in JÅ«rmala, the Baltic’s liveliest resort, just up the coast from Latvian capital RÄ«ga, a 2014 European Capital of Culture. In parallel with intensive jury sessions, leaders of foremost advertising and communications agencies from all over the world will read lectures and lead seminars on global industry trends. More information on the festival’s website http://goldenhammer.eu/.
Africa Rising: An IAA Leadersip Conference
 
Accra, 27th April 2015: Renowned international speakers will share their thought-provoking ideas and innovations and challenge local practitioners to adopt international best-practice during the next IAA Africa Rising conference. African-based senior executives will showcase the best of Africa’s talent and bring unique insights on the African consumers and implications for international brands looking to operate in this diverse market. If you work in the marketing communications and advertising industry then this two-day event is something you cannot afford to miss.  Register now: www.iaaglobal.org/africarising
Subscribe to Admap!
 
Admap is Warc’s lively monthly magazine, written by expert practitioners around the globe. In the increasingly complex world of marketing. Subscribe NOW to receive 20% off your annual subscription, and stay up-to-date with new thinking and cutting edge practice! Order it here. When ordering by email or telephone quote special discount code ADM2082 EACA Offer.
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