Politics & Government
New European Commission
European Council leadership
WHO Europe Nutrition Action Plan

 
EACA News
Creative Industries welcome European Commission
Anthony Gibson to chair EACA IAC Council
HCC Launches "Pharma Perspectives"
Euro Effie Gala 2014: winners announced

European Care Awards: finalists announced

EACA Academy
edcom Launches Thesis Competition
EACA Job Platform - Free Trial
Opportunities for Agencies
CAP Communications Awards
Positive Change Effies Awards
ESA Excellence Awards

 
EACA Members & Partners
Germany: Need for Brains Event in Cologne
Russia: Mixx Festival
UK: News From IPA
Webit Congress Istanbul

Admap subscription




 
Politics & Government

New European Commission 
Brussels, 18 September 2014: between 29 September and 7 October, the European Parliament will hold confirmation hearings of the 27 nominees to the next European Commission, according to a leaked draft schedule published by the European Voice.
 
President-elect Jean Claude Juncker had previously announced the allocation of responsibilities in his team and the way work will be organised in the European Commission once it takes office.
 
Some of the most relevant novelties for our industry include:
 
  • A First Vice-President (Frans Timmermans, the Netherlands) will be the right-hand of the President. This is the first time that there is a Commissioner dedicated to a Better Regulation agenda, guaranteeing that every legislative proposal is truly required and that the aims cannot best be achieved by Member States. The First Vice-President will also act as a watchdog, upholding the Charter of Fundamental Rights and the Rule of Law in all of the Commission's activities. 
  • Former Estonian Prime-Minister Andrus Ansip will be leading the Commission’s work on Digital Single Market. In his area of responsibility, he will steer and coordinate the work of several Commissioners, in particular the Commissioners for Digital Economy and Society; Internal Market, Industry, Entrepreneurship and SMEs. 
  • A strong consumer and gender portfolio has been created. Consumer policy is no longer scattered across different portfolios but has a prominent place in the portfolio of the Commissioner for Justice, Consumers and Gender Equality (VÄ›ra Jourová, Czech Republic). 
  • The new Internal Market, Industry, Entrepreneurship and SME portfolio (under Elžbieta BieÅ„kowska, Poland) will be the engine house of the real economy. There is also for the first time a specific mention of small and medium-sized enterprises.
 
Next steps:
The European Parliament has to give its consent to the entire College of Commissioners. Once the European Parliament has given its consent, the European Council formally appoints the European Commission.
 
More information can be found here
 
 
Brussels, 30 August 2014: EU leaders elected Polish Prime Minister Donald Tusk as the next Pre
sident of the European Council. The new President will commence his mandate on 1 December 2014, when he will become the successor of Herman van Rompuy. In his new role, Mr. Tusk w
ill lead discussions around the general political direction and the priorities of the European Union. 
 
As a Polish centre-right prime-minister since 2007, Donald Tusk faced opposition from Europe’s centre-left Socialists (S&D group in the European Parliament) and other leaders concerned that his limited language skills – he speaks poor English and no French – would become an obstacle when taking up the new role.
 
 
About the European Council
 
The European Council brings together 28 Heads of State and Government and was established as an EU institution with the entry into force of the Lisbon Treaty in 2009. The European Council meets 4 times a year, with additional meetings being agreed when needed.
 
More information can be found on the European Council Website
 

WHO Nutrition Action Plan

15 September 2014: The World Health Organisation Regional Committee adopted the European Food and Nutrition Action Plan 2015–2020, alongside an accompanying resolution. The Action Plan supports multi-stakeholder approaches, within rules for private sector engagement set by government and avoiding conflicts of interest. In a section on “healthy food and drink environments”, the document invites Members States to:

  •  Adopt strong measures that reduce the overall impact (exposure and power) on children of all forms of marketing of foods high in energy, saturated fats, trans fats, sugar or salt
  • Use common tools in the context of policies to reduce marketing such as nutrient profiling, to “make clear which food products may and may not be marketed to children”, adopted or adapted according to the national context on a voluntary basis.
  • Ensure that schools and other settings in which children gather are free from all marketing of foods high in energy, saturated fats, trans fats, sugar or salt.
  • Improve consumer-friendly labelling on front of packages.
Next steps:
 
The Action Plan will be implemented during the period 2015–2020, with support from the Regional Office through biennial, Region-wide work-plans and country cooperation strategies.
 
More information can be found here

CAP Communications Awards
 Communications agencies are invited to take part in the 2014 edition of the ‘CAP Communication Awards’ organised by the European Commission’s Directorate-General for Agriculture and Rural Development. The Awards are aimed at showcasing best practice communication projects relating to agriculture, rural development, and the Common Agricultural Policy.

Are you currently implementing such a project or have you recently completed one? Would you like to share your experience with others? If so, the CAP Communication Awards to hear from you. Tell them about your communication projects and you could have a chance to win one of the prestigious ‘Common Agricultural Policy (CAP) Communication Awards 2014'!

Why participate?

All participants in the ‘CAP Communication Awards’ will have the opportunity to:
  • win an award organised by the European Commission and attend the high-level Awards ceremony and networking event to be held in Brussels in January 2015;
  • present their project to an international audience;
  • join the CAP communication network; and
  • develop contacts with professionals across Europe.
Don’t miss your chance to apply, the deadline for applications is Friday 31 October 2014, 12:00 CET.

How to apply
 
Visit the CAP Communication Awards website to access the online application form and to find out about the rules, eligibility criteria, and practical details on how to apply.

You can contact the Awards helpdesk with any questions or queries by email or telephone: capca2014@iservice-europa.eu or +32 2 333 59 54.

Positive Change Effie Awards

NEW YORK, 18 September 2014 ‒ The Positive Change Effie Award, a collaboration of the World Economic Forum (the Forum) and Effie Worldwide, has opened its inaugural Call for Entries in North America and Europe. The Positive Change Effie Award celebrates brands that shift consumer behavior towards sustainability.*
 
The idea behind the Positive Change Effie Award emerged from the Engaging Tomorrow’s Consumer project at the World Economic Forum’s Annual Meeting in Davos last year. Business leaders recognized the opportunity to help bridge the gap between the intentions and actions of consumers, by rewarding brands for making sustainability a greater priority in their marketing programs.  Effie Worldwide is known globally for championing the practice and practitioners of marketing effectiveness through the Effie Awards, the Effie Effectiveness Index and other initiatives. 
 
“Marketers have the power to influence the future,” said Sarita Nayyar, Managing Director, World Economic Forum USA. “When marketing products and services, marketers have an important role to communicate why the offering meets consumer needs and is desirable from both a functional and a sustainable lifestyle perspective. This award recognizes marketers for embedding sustainability in their marketing programs and moving consumers towards sustainable choices.”
 
“Effective marketers wield great power in influencing consumers and shifting business,” said Neal Davies, President and CEO of Effie Worldwide.  “The Positive Change Effie will incentivize marketers to use their power for the good of our planet and their business.”
 
The inaugural Positive Change Effie Award winners will be awarded in June 2015. The first deadline for the Positive Change Effie Award is December 4, 2014, with extensions available (with late fees) until January 12, 2015.  The award will follow the rigorous judging criteria created by Effie Worldwide, with multiple rounds of judging by industry experts.  Work that ran between September 1, 2012 - October 31, 2014 in the US, Canada or Europe will qualify for entry.  For more information, visit www.effie.org.

ESA Excellence Awards: IT’S TIME TO SHOWCASE YOUR BEST SPONSORSHIP CAMPAIGNS!

 The 2014 ESA Excellence Awards are officially open with campaign entries from sponsorship professionals across Europe invited from the major €26 billion European sponsorship marketplace.
 
Now in their eighth year, these are the only Awards to recognise excellence within the European sponsorship industry. Organised by the European Sponsorship Association (ESA), the Awards celebrate campaigns in all sectors - sport, culture, entertainment, media, community and corporate responsibility.
 
Two new categories have been introduced this year – the Best Use of Public Relations and Business to Youth - to cover the increased attention of sponsors targeting youth.
 
Karen Earl, Chairman of the European Sponsorship Association said that the Awards are firmly established as recognising and celebrating best practice within the industry across Europe. “The awards have been growing year on year. We’ve established stronger ties with our partners across Europe and are delighted to have so many countries participating. Our strong line-up of independent expert judges from ten countries underlines the significance and reach of the Awards”.
 
Sponsors, rights holders and agencies are all invited to enter their most successful campaigns in a bid to be judged the best in Europe.
 
The ESA Excellence Awards assess the business objectives, the target audience and the results of sponsorship campaigns, with categories covering Business to Business, Business to Community, Business to Consumer (for event sponsorship, media sponsorship and low budgets), Business to Employee, Social Media and a Multi-national Award for campaigns activated in at least three different countries.
 
For more information, click here.
 
About ESA
 
The European Sponsorship Association (ESA) represents the interests of the sponsorship industry in Europe. As a membership organisation, its members comprise sponsors, rights holders, agencies, professional advisors and suppliers who operate at a global, pan-European and national level across Europe.
 
The Association works to raise standards within the industry through dissemination of information, education and training (ESA Knowledge; ESA Diploma) and to promote and protect the industry through its lobbying at national and European level.
 


The Creative and Media Business Alliance (CMBA), representing some of Europe’s top media and creative businesses and industry associations would like to congratulate President-elect Juncker and the new European Commission which will have as one of its key tasks innovation and competitiveness of the European digital market. We believe it is an important step towards better coordination and understanding of the on-going discussions and joint efforts at the EU level to foster creativity and innovation, growth and employment in the Information Society today.
 
CMBA wishes to congratulate in particular Mr Andrus Ansip for his nomination to the post of Vice-President steering a team of Commissioners for the Digital Single Market; and Mr Günther Oettinger, for his nomination to the key portfolio for the Digital Economy and Society.
 
About CMBA
 ABOUT CMBA: the Creative and Media Business Alliance (CMBA) is an informal grouping that gathers some of Europe’s top media and creative businesses and industry associations. It was launched in November 2004 to give the sector a strong and united voice at the level of the European Union. The sectors represented by the CMBA are more than a mere driver for technology development or an “added value” to the European Digital Agenda. They lie at the heart of the digital society.
 
Read the full press release
 
Brussels, 10 September 2014:- Anthony Gibson, President of LAP Agencias de Comunicação (consisting of Leo Burnett, Publicis Worldwide and Arc Worldwide in Portugal),  and European Public Affairs Director for Leo Burnett Worldwide, has been elected to chair the International Agencies’ Council of the European Association of Communications Agencies (EACA).

This comprises the pan-European operations of DDB Europe, Grey EMEA, Innocean Worldwide Europe, JWT, Leo Burnett, M&C Saatchi, McCann WorldGroup, Media Consulta, Ogilvy & Mather EAME, Publicis Worldwide, Saatchi & Saatchi, TBWA  and Y&R Brands.

“I am extremely honoured to have been appointed to this prestigious international role and will work hard to make sure we all build on the strength of the EACA through our networks” said Gibson. “EACA’s aim is to promote honest, effective advertising and high professional standards. As we continue to emerge from the recession, there is still much to be done to encourage consistent high standards throughout the advertising industry. The challenge is to bring the excellent work being done at EU level to a wider agency audience.”

Click here to read the full press release.
 In the July/August issue of PME, a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts, the EACA Healthcare Communications Council launched “Pharma Perspectives”, a series of head-to-head interviews in which leading industry figures and senior agency names from across the European pharma landscape are discussing a critical topic impacting the healthcare marketing and communications field.
The series of articles help bring together these two important parties in successful communications outcomes, and assist each one in fully understanding the similar, and different, perspectives of the other.
The first edition of the “Pharma Perspectives” brought together Malik Akhtar, category lead for agency services at Bayer Healthcare and Ben Davies, European CEO of Havas Health, to discuss the ins-and-outs of pitch processes.

Click here for more information on Pharma Perspectives. 

Access the first Pharma Perspective here

 

Brussels, 18 September 2014: The 2014 EACA Euro Effies winners were announced in Brussels’ Cercle de Lorraine business club last week. Winners from 8 countries across Europe were awarded a Euro Effie for their effective and creative work. Germany won 13 out of 26 awards, followed by the United Kingdom with 7 and The Netherlands with 2. Agencies from France, Italy, Latvia Slovenia and Sweden walked away with one Euro Effie Award each.
 
thjnk ag has brought back victory for independent agencies by winning the Euro Effies Agency of the Year Award. With 5 entries from Audi, thjnk ag achieved a high first round average score and further success with a Gold award (Best demonstration of integrated effectiveness) and 3 Silvers (Best demonstration of integrated effectiveness and automotive (2)). The agency was also rewarded with €100,000-worth of free advertising spots from Euro Effies partner Euronews.
 
The prestigious Grand Prix for outstanding work was presented to 180 Amsterdam and Sony for their campaign “This is for the Players. This is PS4.” The campaign successfully launched the eighth generation of the PS4 console against stiff competition from Xbox. The campaign’s objectives were to achieve market leadership and, in particular, to close the gap between market leader Xbox and PlayStation in the UK.
 
This year’s international jury of senior agency and advertiser representatives was chaired by Geoff Seeley, Global Communications Planning Director at Unilever.
                                                          
The Euro Effies Awards are produced in partnership with Euronews and supported by the European Publishers’ Council, FEPE, TIME & Fortune magazines, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics, Nielsen, Bacardi-Martini and creativebrief.
 
Click here to see the full list of winners.

 

Brussels 13 June 2014: 32 social marketing campaigns from 17 countries have been shortlisted for the final judging round of the 2014 EACA Care Awards and will be judged by a panel of Members of the European Parliament and agency and media representatives. The finalists are listed here.

 A total of 73 campaigns from 26 countries entered in 4 categories: Non-profit Organisations and Non-governmental Bodies; Government Bodies and Related Organisations; Local and Regional Authorities and Corporate Governance, which allows commercial operators to enter campaigns which promote care for the community, for safety, for the environment and for the development of young people.

The winners of the 2014 EACA Care Awards will be announced at the European Parliament on 19 November 2014 and will receive their Awards from the Jury Chair.

The main aim of the EACA Care Awards is to highlight the advertising industry’s specific contribution to society by selecting and celebrating the most powerful and relevant social marketing campaigns. The EACA Care Awards cover subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.
Registrations for the Awards Ceremony will open soon via the Care Awards website.

The EACA Care Awards are supported by ACT Responsible (ACT), a non-profit initiative promoting responsible communication on sustainability, equitable development and social responsibility.
All entries will be included in the EACA ACT Responsible online gallery and eligible for selection in the ACT Responsible World Tour Exhibition.

For further information, please contact nathalie.shammah@eaca.eu
 

 

Brussels, July 2014: The European Institute for Commercial Communications Education (edcom) has launched its second annual Europe-wide Bachelor and Master thesis competition. The purpose of the competition is to celebrate and reward the best of the Bachelor and Master theses across edcom member schools.
 
Students wishing to participate are advised to contact the designated edcom coordinator in their school no later than 15 November 2014. Between 15 November 2014 and 15 December 2014, each school will select the best Bachelor/Master thesis written between December 2013 and November 2014. Each edcom member is eligible to select one finalist in Bachelor and one Master category.
 
Winners will be granted free participation, flight and accommodation for the EACA International Advertising School for Students between 6-10 July 2015! 
 
Find out more on the edcom website
EACA Job Platform - Free Trial


The newly launched EACA job finder, which is available on www.adjobs.org, is open for agencies to register for a 6-month free trial. After the trial period, an annual fee of € 495 will be charged for unlimited usage.

This platform serves as a dedicated exchange for jobs in commercial communications. Agencies looking to recruit across Europe can simply post their job vacancies on the platform helping them with the recruitment process and in the long-run creating an online employer/job seeker community for our industry across Europe.



How does this benefit agencies?
  • High visibility of job vacancy within our industry in Europe
  • Faster recruitment process
  • Browse through CVs to find ideal candidates
  • Unlimited vacancy posts
For more information, please contact: marianna.tzaerli@eaca.eu
 
EACA Partners and Members 

GWA Need for Brains Event in Cologne

Cologne, 10 September 2014: The German Association of Communications Agencies (GWA), in partnership with the EACA, organised Education Reloaded, the final conference for their European project “Need for Brains”. An educational online platform, Need for Brains aims to provide users with a variety of videos in which leading industry experts deal with the main topics within the field of commercial communications. In addition to gaining precious knowledge from the videos, participants are encouraged to take short tests by which they can collect points and eventually gain a certificate to prove their newly acquired skills.

The Education Reloaded event consisted of a boat cruise along the Rhine, with a marvelous view of the Cologne cathedral and riverside, during which agency professionals, academics and members of the press came together to celebrate the successful implementation of Need for Brains in the German-speaking countries. Networking and an excellent talk by Professor Christian Scholz, from the University of Saarland, about “Generation Z” were also highlights of the evening.

Implemented by several European partners with a focus on a German-speaking audience, Need for Brains is now looking to expand their outreach to all European countries. 

For more information on the project, please contact Robin Sturm, Project Manager: robin.sturm@gwa.de.



 
With successful debut in 2013, one of the most expected and largest conferences in the field of interactive advertising will take place again in the capital of Russia under the auspices of the Interactive Advertising Bureau (IAB) Russia.
 
MIXX Conference 2014 is organised with the support of the European Association of Communication Agencies, IAB Europe and the Association of Communications Agencies of Russia and will be held in Moscow on 2nd  of December, 2014.

The event will bring together the major international players of the interactive advertising market. Topics addressed in this year's edition include: 

- Programmatic buying on Russian market. New formats.
- Mobile advertising. Trends, perspective and the first data by IAB Russia
- Open data of Russia, Europe and the United States markets
- What you need to know to win
- The next step in display advertising. New technologies and performance evaluation

FInd out more: http://mixxrussia.ru/en/news/mixx_coming/ 
 
Webit Congress, Istanbul, 1 and 2 October 2014

The 6th edition of the world's premier Digital and Tech event bridging EMEA and Asia - the Global Webit Congress is back and will take place on 1-2 October 2014 in Istanbul.

Webit hosts over 10 000 attendees from 110 countries and 60% of them are C-level executives and founders. EACA members benefit of a 30% discount upon registration by using the following code: discount: EACAGWC1430
 
Click here to see Webit’s partners. 

The GWC is one of the world's largest annual conferences gathering publishers, marketers, advertisers and agencies to create a fusion of brands, retailers and media representatives. Our speakers, partners and visitors are welcome to attend the Congress at the Halic Congress Centre located on the Bosphorus Channel, Sea of Marmara.

Click here to register. 
 
41 students graduate from IPA AdSchool and AdAcademy 2014

Forty-one students have graduated from the IPA's AdSchool and AdAcademy programmes which offer University students and graduates the chance to be immersed in agency life. The 19 AdSchool students and 22 AdAcademy students were awarded at a graduation ceremony earlier in the month where they also presented a group pitch in response to a live brief.

The IPA’s AdAcademy is for recent graduates and final year students who are looking for full time permanent positions following completion of the course. The course is designed to provide an in-depth, stimulating introduction to agency life by blending on-the-job experience with an extensive education programme. It also allows participating agencies with access to the best talent.
More information can be found here.
 
Grey’s Leo Rayman analyses how to create more diverse creativity

Grey’s Leo Rayman, Chairman of the IPA Strategy Group, has analysed the learnings from the IPA Strategy Group’s week-long, industry-focussed, online Open Strategy debate to uncover the elements essential for creating diverse creativity.

At the beginning of last week (28 July – 1 August), the IPA Strategy Group asked the industry: how can strategists brief for greater creative diversity. This involved an investigation of four award-winning examples of modern, original, diverse creativity, including: Lucky Generals ‘Rainbow Laces’; AMV/BBDO’s ‘Doritos Mariachi’; Grey New York’s ‘Unload Your 401k’ and Lemz Amsterdam’s ‘Terre Des Hommes’ campaigns.

Following interviews with the leading strategists who created these campaigns (including Mother ‘s Katie Mackay, Isobar’s James Caig, AMV BBDO’s Tom White, Grey’s Leo Rayman, SapientNitro’s Simon James and Lemz Amsterdam’s Tim Claasen) on Tumblr and live Q&As on Twitter each day, Group Chairman, Grey’s Leo Rayman has analysed the key themes discussed in order to outline the essential elements for diverse creativity. They are:
  • Pull a crew together: a strong bond of trust between the client and their agency partners is essential.
  • Redefine the problem. Reimagine the solution: each case investigated had taken a problem and looked at it in a new way; they had reframed the question.
  • Culture eats strategy for brunch: create a team culture that allows the right kind of innovative work to be created.
  • Same old in, same old out: it is the agency’s responsibility to keep an open mind and imagination and to have the energy to drive it through.

More information can be found here
 


London, 20 August 2014: Marketer confidence fell in August, yet conditions in the industry are still improving overall, according to Warc’s latest Global Marketing Index.

The GMI is a unique indicator of the state of the global marketing industry. Every month it tracks conditions among marketers within their organisation and region. It tracks marketing budgets, trading conditions and staffing levels. A reading of 50 indicates no change, and above 60 indicates rapid growth.
 
James McDonald, Research Analyst at Warc, said: “Despite a fall in headline indexes this month, industry consensus is that things remain on the up, with trading conditions in particular proving favourable for marketers in all regions.”

Globally, the headline GMI measure – which takes into account marketers’ expectations for trading conditions, marketing budgets and staffing levels – recorded an index value of 54.4 this month, where a reading of 50 indicates neutral sentiment. The reading is a fall of 2.2 points from July’s index and a 1.2 point fall from this time last year.

For enquiries, please contact James McDonald, Research Analyst, Warc,  +44 (0)20 7467 8143. 

Find out more on the WARC website.  

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