Politics & Government
A Fully Converged Audiovisual World
New European Consumer Policy Agenda 


EACA News
edcom Conference  - Last Days to Register
EACA Care Awards Showcase Top Social Marketing Campaigns on 5 June
First EACA Talent Survey
European Agencies Predict Patchy Growth
Young Professionals Sit EAC Exam
Ad Venture Competition 2013: Final 3


 

EACA Members & Partners
Croatia - Days of Communications
France - 40 Years of AACC
Germany - Discover Digital Print and Gaudí with GWA and HP
IAB Russia Re-launches MIXX Conference
UK - New IPA President Puts Commercial Creativity on Top of Agenda

7th Edition Interact Barcelona 

Nielsen Wuarterly Global AdView
ProcureCon Marketing & Digital Services Conference
Admap Prize - Essay Shortlist Announced
UK's Clearcast Wins Best Practise Award
Admap Subscription
Preparing for a Fully Converged Audiovisual World

Brussels, 24 April 2013: the European Commission has launched a Green Paper ‘Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values’.
The Paper invites stakeholders to share their views on the changing media landscape and borderless internet. Although it does not have direct legislative effects, the consultation might have an impact on the future of the Audiovisual Media Services Directive (AVMSD).
Some of the areas addressed in the Media Convergence consultation are:
  • The scope and definition of providers covered by EU broadcasting rules (AVMSD).
  • The Green Paper is seeking views and asking for evidence on whether the current differentiated treatment between linear (television broadcasts) and non-linear (on-demand) services is distorting the market.
  • The “fairness” of limiting TV advertising to 12 minutes per hour, whereas there are no limits for on-demand services.
  • Who decides whether there should be commercial overlays on the TV screen?
  • How can you protect children and teenagers in a progressively converged world?
  • Developments in public service broadcasting.
 
For more information on the Green Paper can be found here.
 

 
Brussels, 6 May 2013: the European Parliament Internal Market and Consumer Protection Committee adopted the own initiative report "A new agenda for European Consumer Policy" with 34 votes in favour, 2 against and no abstention.
 
The main themes of the report include, amongst others, educating consumers and enterprises and protection of vulnerable groups:
  • The report “stresses that educating consumers reduces their risks vis-à-vis dangerous products, speculative financial products and misleading advertising, and that such education and empowerment of consumers needs to be ongoing, from school onwards”;
  • The report states that “children are one of the most vulnerable groups of consumers and are exposed to extensive advertising. There is an especially urgent need to protect children from advertising on unhealthy food”.
The report will be voted during the next European Parliament Plenary Meeting on 10 June 2013.
 
More information on the report can be found here.
 
EACA News
 
Friday, 10 May 2013, is the deadline for registering for the edcom 7th Annual Conference: “Consumers as Creators – is the tail wagging the dog?”

The Conference will take place on 17 May 2013 in Lisbon, Portugal and will discuss the following:
  • The role of consumers in the co-creation of brands
  • The changing relationships between brands & consumers and the impact consumers have in shaping today’s brands
  • Ways of engaging consumers to interact with brands and the extent to which this interaction can or should be controlled by brands
  • Co-creation as innovation
Participants can expect to:
  • Approach one of the hottest topics for researchers - the role of consumers in brand creation
  • Pick the brains of "one of the most creative minds in the business" - our keynote speaker Matias Palm-Jensen
  • Get inspired by a hot exchange of views between top agency, client and academia representatives. The panel discussion brings together big names from Publicis, Coca-Cola and Sapient Nitro and academics from Manheim and Leeds University
  • Choose to attend one of our three parallel sessions. They are highly interactive and moderated by leaders in commercial communications
  • Listen to the presentations of our Call for Papers winners  - they will inspire you with great research projects
  • Set the tone for the conference and meet some of the brightest minds on the market during the edcom networking dinner taking place on 16 May at 20:00

More information can be found on the edcom website. To register, please click here.
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The winners of the 2013 EACA Care Awards will be announced at the European Parliament on 5 June. The winning agencies will receive their awards from Jury Chairman Heinz K. Becker, Member of the European Parliament (EPP, Austria).
The main aim of the EACA Care Awards is to highlight the advertising industry's specific contribution to society by selecting and celebrating the most powerful and relevant social marketing campaigns. The EACA Care Awards cover subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues. A panel of Members of the European Parliament and media & agency representatives, chaired by MEP Heinz K. Becker, has selected the winners of the 2013 EACA Care Awards from 60 entries from 16 countries.
 
The entries were judged in 6 categories: Non-profit Organisations and Non-governmental Bodies; Government Bodies and Related Organisations; Local and Regional Authorities; Public and Private Sector Businesses; Corporate Governance (CSR) and Invest in Youth.
 
A new Award has been introduced this year to recognize exceptional contribution by an MEP to social, environmental or humanitarian causes.
 
Registrations for the Awards Ceremony can be made here no later than 30 May.
 
About the EACA Care Awards
The EACA Care Awards are supported by ACT Responsible (ACT), a non-profit initiative promoting responsible communication on sustainability, equitable development and social responsibility. All the entries will be included in the ACT Responsible online gallery and eligible for selection in the ACT Responsible World Tour Exhibition.

 
Brussels, 6 May 2013: Attracting talent to work in agencies is an important challenge for just under half of European agencies, while 38% do not believe it is a problem, and 20% are undecided, according to a new pan-European communications agency talent survey conducted by the European Association of Communications Agencies (EACA).
 
The survey, which aims to shed light on the issue of attracting talented young professionals to the communications industry, shows a highly ambivalent situation in Europe, with opinions differing not only between countries, but also between professions within the agency business. Overall, 42% of respondent agencies and networks state that it is challenging to attract graduates to the industry, compared to 38% who didn’t experience such problems.
 
Many agencies offer their employees additional social benefits, such as private health insurance, pension plans and canteen or meal allowances. Overtime, low entry salaries and the attractiveness of other industries were identified as key challenges in competing for young professionals.
 
The full press release can be found here.

 


Brussels, 6 May 2013: One third of commercial communications agencies across Europe are predicting increased turnover in the current business year, but almost half still expect the current stagnation in the market to continue, according to a pan-European member survey conducted by the European Association of Communications Agencies (EACA).
 
92% of participating agencies don’t expect any major changes in turnover, with 34 % forecasting slight increases, 29% slight decreases, and a further 29% no change at all from what they describe as an “average” 2012.
 
Based on responses from its National Associations members, the EACA survey this year focuses on three major topics: a business forecast for 2013, effectiveness of advertising and market developments in 2012.
 
“This survey shows how difficult it is proving to recover from the financial crisis”, said Dominic Lyle, Director General of EACA. “The economic uncertainty continues to exert considerable pressure on agencies across Europe, although it is encouraging to see a minority reporting better growth prospects than last year. Advertising is such an important driver of economic growth, so it is more important than ever that European governments should do as little as possible to restrict the potential for commercial communications to contribute to the economic recovery.”
 
The full text can be found here.

 

Brussels, 18 April 2013: For the second time since its launch last year, over 220 young professionals from the European Association of Communications Agencies (EACA) member agencies across Europe, Middle East and Africa had the chance to obtain the European Advertising Certificate (EAC), a foundation-level qualification for adlanders with up to two year’s industry experience.

The young professionals from over 35 nations completed a 25-30 hours online learning programme providing a thorough understanding of the advertising industry and its processes. This is then followed by a three-hour written examination organised by the EACA together with its national advertising associations. The exam will take place simultaneously on 18 April 2013 all over Europe, Middle East and Africa.

"I am very pleased that today’s junior agency practitioners are keen and willing to be well prepared for the everyday challenges the industry presents them with. With the EAC qualification we give them the right tool to take these opportunities based on their better understanding of the entire brand communications process" said Dominic Lyle, Director General, EACA. "EAC – where education meets business! Better trained people means better business – and this is one of our objectives here at the EACA”.

To access the full press release, click here.
 
Brussels, 24 April 2013: Three finalist teams of students in this year’s pan European Ad Venture student competition have been selected from 79 entries to present their campaigns during the edcom Annual Conference on 17 May, hosted by IADE Creative University in Lisbon.
 
The three finalist groups are Team “Antennas”, New Bulgarian University, Team “Madness”, University of Bucharest and Team “Empty Whale”, University of Navarra. The winning team will spend a week on the student programme at the Lions’ International Advertising Festival week in Cannes in June.
 
This year’s Ad Venture competition is an active commitment from EACA to the European Alcohol & Health Forum, chaired by DG SANCO, and has been organized in co-operation with Eurocare, the leading European Alcohol Policy Group. The students were challenged to create a pan-European campaign to raise awareness about the risks of binge drinking among people aged 18-25. The focus lay on the importance of making the target group aware that binge drinking has negative consequences on an individual’s health and social well-being and that drinking less is key.
 
The full press release can be found here.
Croatia

Days of Communications - The Most Important Croatian Marketing Manifestation


“Days of Communications” is the only professional festival in Croatia that promotes the best marketing projects through a series of lectures and workshops which offer answers to questions related to the role of advertising in providing business solutions to companies and entrepreneurs.

The Croatian Association of Marketing Communications Companies (HURA) and the Croatian branch of IAB are organizing the most important Croatian festival of marketing communications, which will be held in the city Rovinj, at hotel Lone, from 16 to 19 May 2013. The festival will combine current events IdejeX and Effie's with the aim of promoting the best marketing projects and share experiences on the role of traditional and digital advertising in creating business solutions for economic development.

Damir Ciglar, Chairman of the Management Board of HURA, co-organizer of Days of Communications, stated: "By bringing together IdejeX and Effie's, we connected the key elements of these awards - creativity and efficiency – in one event that aims to be the most important professional meeting in the field of communications in Croatia. Besides, with this festival we want to inform the general public about the possibilities that marketing can provide for the economy and society as a whole, which was one of the reasons for choosing hotel Lone in Rovinj as festival location, because participants should be able to see live how well-designed concepts and marketing activities result in business success. We believe that with this new festival concept, attractive location and top instructors, we will attract even greater interest in the profession and the public, and to surpass last year's results, which include more than 240 entries and 1,000 participants gathered at Ideja/iX. "

More information can be found on the HURA website.

 
France
 
40 Years of AACC - From Commercials to Communications

Established in November 1972, the French Association of Communications Agencies celebrated its forty years of existence during the Agencies Open Day. This was an opportunity to revisit the debates and battles that marked the advertising profession during the last decades: loi Sapin, loi Evin, the Green Bill Grenelle, as well as very current subjects such as the remuneration of agencies.
 
More information can be found here.
 



Discover Digital Print and Gaudí with GWA and HP

23 May 2013:  The German Association of Communications Agencies (GWA) and Hewlett-Packard are organising a one-day/one-night tour of the HP EMEA Graphics Arts Center in Barcelona and of the city itself. The experience is aimed at creative and strategy-oriented minds and balances technology and tourism in a lively programme.
 
Innovations from the digital printing sphere, exciting talks and agency case studies are to be expected, as well full tours of the Graphics Arts Center facilities and the famous La Pedrera. Guest sp eakers will be Alastair Campbell - Creative Director Agency Republic London, Richard Perry - Partner at Founded London, Steffen Gentis - Head of TV BBDO Proximity Germany and Will Thacker/Blake Waters - Creatives at Leo Burnett London.  The price is €250 per person, not including the flights.
 
For more information or reservations, please contact Milena Ristic from the GWA at +49 69 25 60 08 16 and milena.ristic@gwa.de
 

IAB Russia Re-launches MIXX Conference

IAB Russia re-launches MIXX Conference
 
Moscow, 8th March 2013: The MIXX Conference is held annually in most countries with the support of local IAB offices. First licensed by IAB Global (New York, USA), this year’s Conference will be held in Moscow on 15th May 2013. In 2010 and 2011, the MIXX Conference & Awards were held as part of the Moscow International Festival of Advertising and Marketing Red Apple under the name Red Apple MIXX. After a yearlong break, IAB Russia decided to re-launch Russia MIXX independently in order to preserve the original concept but following the American guidelines.

MIXX Russia has the support of the Russian Association of Communication Agencies (RACA), the European Association of Communications Agencies (EACA) and IAB Europe and it is licensed by IAB Global. The Conference is unique for Russia both in terms of format and content and filled with new ideas, all set in the Russian capital.

The Conference includes:
  • Nature and Technology
  • East and West, Europe, Asia and America
  • The experience of the past and future
Industry experts such as technology developers, publishers, advertising agencies, advertisers, researchers and independent experts.

The networking session of MIXX Russia will allow participants to start business communications, exchange contacts and ideas.
Audience:
  • Leading advertising agencies and groups
  • Major advertisers
  • Media publishers and sellers
  • Technology companies
  • Industry Media
  • Advertisers will gain the following through their participation:
  • Complete review of Russia, US and European interactive advertising markets
  • Overview of new products, technologies, business processes and industrial trends
  • Global experience and personal contacts with the industry

If your company is interested in sharing information about your business or if you have a branch in Russia and your representatives received admission to the MIXX Russia Conference, it means that you have the expert overview of the Russian digital market trends and contacts in the Russian industry. In addition, MIXX Russia is your platform for presenting your company's products and services.
While the MIXX Russia mobile app is being created, you can follow us on Facebook and visit the official Conference website.

Early bird discount: 15% until 15 April. Special offer for IAB members: 25% discounts for all admissions.
 
 
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London, April 2013: Ian Priest, Founding Partner of VCCP and International Managing Director of Chime, delivered his inaugural address as President of the IPA to an audience of senior adlanders at the annual Members’ Lunch this month. He pledged to move the advertising industry towards a new era of commercial creativity by joining forces with clients and adapting together to meet the challenges and opportunities of operating in times of dynamic change, austerity, and the 'always on' world.
Read more here.
 
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Interact Barcelona 2013: Take part in the Battle of the Screens


Join the European online advertising industry’s finest at the 7th edition of IAB Europe’s Interact in Barcelona with inspiring speakers such as Geoff Seeley (Unilever), Patrick Hofstetter (Renault), Georges-Edouard Dias (L'Oréal), Pete Blackshaw (Nestlé), Jef Vandercruys (AB Inbev) and many others.
Interact will bring together leading European advertisers, agencies and media owners, regulators and policy makers for a two-day debate on the theme ‘The Battle of the Screens: Compete or collaborate?’. In addition to the conference programme, the Mixx Awards Europe and IAB Europe Research Awards are presented for creativity in advertising and best practice in research. 

Where and When: Hotel W, Barcelona, Spain on 23 - 24 May 2013

How to book: Register online here and benefit from a 20% discount using the code EACA20 until May 13th. For group bookings, contact events@iabeurope.eu and benefit from an additional discount!
 
Contact:
Jean-Baptiste de Bock, Events Manager IAB Europe events@iabeurope.eu or +32 497 48 69 00.
 
New York, April 2013: Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 percent year-over-year increase, and a strong second half in North America contributed to a 3.2 percent rise in global ad spending for the year. Overall, TV ad spending accounted for 62.8 percent of global ad dollars in 2012.
 
2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter.
 
While global advertising spending increased overall in 2012, not all sectors reaped the benefits. The telecommunications, consumer goods and media sectors saw the biggest increases, earning year-over-year jumps of 7, 6.8 and 5.8 percent. Comparatively, former top performers like healthcare and durables saw reduced spending for the year.
 
For more information, click here.

The ProcureCon Marketing & Digital Services conference will take place on 10th – 11th June. Over 75 (120 expected!) senior level marketing procurement professionals are already confirmed to meeting at the Jumeirah Carlton Tower in London to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and optimisation of digital and marketing spend.
Here’s a preview of just some of the attendees… 
  • Benoit Dauchin, Group SCM Services Director, Vodafone
  • Eliseo Rojas, Vice President, Chief Procurement Officer, Interpublic Group of Companies
  • Philippa Snare, Chief  Marketing Officer, Microsoft UK
  • Dominic Grounsell, Marketing Director, More Than
  • Debbie Morrison, Director of Consultancy and Best Practice, ISBA
  • Sopan Shah, Global Advertising & Marketing Procurement Leader, Nestlé
  • Steve Lightfoot, Global Communications Procurement Manager, World Federation of Advertisers
  • Sinead Finnegan, Strategic Procurement Business Partner – Marketing, Kellogg Company
  • Paula O'Reilly, Senior Procurement Manager, BT Retail Media and Marketing, BT
  • Kathryn Derbyshire, Global ATL Procurement Manager, Bacardi Martini Corporation
  • Aurélien Givert, Marketing Category Senior Manager, Sony
  • Kerry Aspinwall, Global Marketing Procurement Lead, Google
  • Stephanie Harper-Jones, Director Sales and Marketing Sourcing, Nokia
  • Simon Soothill, Head of Marketing Sourcing, Lloyds Banking Group
  • Michael Connett, Global Sourcing Manager, Intel
  • Kate Fryer, Procurement Category Specialist Lead – Marketing, Nationwide
·         Tina Fegent, Director, Tina Fegent Procurement Consultancy


The procurement experts above are reviewing and managing their organisation’s traditional and digital global marketing spend. Will you join them?

With this being Europe’s only event to approach the marketing category from a procurement point of view, this conference will give you an unrivalled opportunity to network, discuss and learn with them around these key topics:
  • Influence/manage the spend within the marketing category better to impact the bottom line
  • Measure and steer marketing initiatives towards tangible results – ROI
  • Gain internal buy-in from your marketing stakeholders to deliver value for money to the best of your ability
  • Attract, manage and retain marketing procurement professionals
  • What advice would you give a room full of 120 key decision-makers?
  • How can you help them identify the mid to long-term strategies they need to optimise spend programmes via multiple media channels?
  • What tools and capabilities do you have to enable them to increase spend visibility via analytics and benchmarking and report tangible savings to the board?
  • Where can you help them manage internal stakeholder relationships to increase accountability of spend?
  • What advice can you give them for recruiting a marketing procurement team with the knowledge, talent and expertise to align their daily role with the reporting required by the Board?
ProcureCon Marketing & Digital Services in June will enable you to showcase your expertise to these key decision-makers, opening doors to work with a broad range of FTSE 250 companies on a global strategic basis.

In partnership with ProcureCon, EACA gives a 25% discount to its members - Book before 10th May and save £400! Simply quote the booking code EACA25!

Register no later than 10th May 2013. Simply e-mail procurecon@wbr.co.uk or call on +44 (0)20 7368 9565.
Twenty essays have been shortlisted for the Admap Prize 2013 (www.warc.com/admapprize). Contestants were asked to address the question: Can brands maximise profits and be a force for social good? in an essay of 2,000 to 2,500 words.
 
The winners of the Admap Prize will be announced in May. A $5,000 cash prize will be awarded to the winning essay. The Gold, Silver and Bronze awarded essays plus any Judges’ Commended essays will be published in the June edition of Admap. A prize giving event will take place at Cannes Lions at 5pm on June 19th.
 
 
Warc’s Global Marketing Index
 
London, April 18 2013: Global marketers continue to have a positive outlook according to the latest data from Warc’s Global Marketing Index.
 
The index of marketing budgets recorded growth for the fourth consecutive month in April, rising to 52.9 from 52.4 in March. The Americas registered the strongest outlook for marketing budgets, at 54.8. Asia Pacific experienced its third consecutive month of growth on 53.3, while Europe recorded a second net month of growth, with the index for the region holding steady at 50.5.
 
Warc's Global Marketing Index is produced in association with World Economics.
 
Click here for full press release.
 
Contact Warc
enquiries@warc.com
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London, W1T 3EU
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+44 (0)207 467 8100
www.warc.com
Milan, 18 April 2013: Clearcast, the UK’s clearance body for TV advertising, was awarded Gold for training programme re-launch and introduction of new range of qualifications in the 10th edition of the European Advertising Standards Alliance (EASA) Best Practice Awards. France’s ARPP, India’s ASCI and Australia’s ASB were also recognised for their effective promotion of advertising self-regulation.
 
Fighting off tough competition, Clearcast was awarded gold by the judges this year for its work in developing professional standards in the ad industry through the re-launch of its training programme and the introduction Clearcast Certificate Courses, a new range of qualifications aimed at introducing a new standard for TV ad compliance.
 
The Judges were particularly impressed by the way Clearcast had taken steps to ensure the qualification was available to as many people in the industry as possible. This included developing specialist courses for Broadcasters, Advertisers and Agencies; creating courses for a range of proficiencies and travelling to different UK locations to implement training. 
 
EASA’s Director General, Oliver Gray, said that “Clearcast’s initiative reflects our commitment to ensure that the high standards set out in our Best Practice Charter and Recommendations. It is an excellent example of how EASA’s self-regulatory organisations from all over the world continually work to strengthen professional standards in the ad industry in the interest of ensuring responsible advertising”.
 
For more information, contact EASA here.
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