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Politics & Government
European Parliament voted to amend Tobacco Products Directive
Councils presents EU Action Plan on Nutrition and Physical Activity
European Commission Call for Tender
EACA Members
France: Winners of the HEC/AACC Creative Academy announced
Latvia: 15th International Advertising Festival Golden Hammer
Romania UAPR News
Sweden: KOMM and Berghs initiate scholarship
Switzerland: bsw Swiss leading agencies

United Kingdom: IPA News
EACA News
EACA International Summer School
European Advertising Certificate Exam
edcom Conference in Barcelona
EACA Care Awards 2014: Call for Entries
EACA Euro Effies 2014: Call for Entries
EACA launches new website
EACA launches job platform
EACA partners Advertising Week Europe
EACA Partners
WARC News
Events Partnership
Subscribe to Admap!


 
Strasbourg, 26 February 2014: the European Parliament Plenary adopted the final text of the Tobacco Products Directive. The main provisions for our industry are:
  • Health warnings: two-thirds of the pack, front and back: 
Current legislation requires that health warnings cover at least 30% of the area of the front of the pack and 40% of the back. The proposed text will increase this to 65%, front and back, and will require these warnings to be in picture form.
  • Dual route for e-cigarettes
E-cigarettes will be regulated, either as medicinal products, if they are marketed as a quitting aid, or alternatively as tobacco products. In the latter case, their nicotine concentration should not exceed 20 mg/ml. Electronic cigarettes should be childproof and should carry health warnings. They will be subject to the same advertising restrictions as tobacco products (unless marketed as quitting aid).
 
The text is to be approved by the Council of Ministers on 14 March. Member states will have to put the provisions on tobacco products into effect within two years of the updated directive’s date of entry into force.
 
Athens, 25-26 February 2014: the European Council High Level Conference on “Nutrition and Physical Activity from Childhood to Old Age: challenges and opportunities”, was attended by approximately 180 participants from the EU member states, including Ministers, representatives of the EU Member States, high level officials of the European Commission, World Health Organisation, academics and experts.
 
During the Conference, the EU Action Plan on Childhood Obesity was launched with the aim to halt the rise in overweight and obesity in children and young people by 2020. The plan focuses on a long-term approach that will involve 8 focus areas:
  • Support a healthy start in life;
  • Promote healthier environments, especially in schools and pre-schools;
  • Make the healthy option the easier option;
  • Restrict marketing and advertising to children;
  • Inform and empower families;
  • Encourage physical activity.
On marketing and advertising to children, the Action plan stresses that children and young people cannot necessarily distinguish between advertisements and cartoons as well as that there is a strong link between TV and screen exposure and adiposity in children and young people.
 
At the same time, the Plan acknowledges the role of the private sector in contributing through voluntary action and multi-stakeholder approaches. Among others, it calls on the European Commission to maintain the EU Platform for Action on Diet, Physical Activity and Health as a key plank of the EU Nutrition Strategy and on stakeholders to make further commitments in that context.
 
Next steps: EU Member State Health Ministers will be asked to formally adopt the Action Plan at a ministerial meeting on 20 June. Prior to that, a joint meeting of the EU Platform and the European Council High Level Group responsible for drafting the plan will take place on 10 June. EACA will represent our industry at the meeting and inform its members about the outcomes.  

New European Commission Calls for Tender for Communications Agencies 
 
The European Commission has published new calls for tender in its recently launched digital system under the auspices of Directorate General for Communication. Current calls of relevance to the communications sector such as:

  • Support to the European Commission Representation in Bulgaria for organising public events: 
The overall subject of the contract is to assist the EC Representation in its communication activity in Bulgaria aimed at increasing public and media attention to the policy developments and strategic discussions at European Union level more information about the call for tender No PO/2013-13/SOF.
  • Promotion of self-care systems in the European Union - the contractor must produce:
    • A guideline for promotion of self-care
    • A guideline for the development and production of communication tools
    • A report proposing policy actions on self-care at EU level
    • A closing/concluding conference in Brussels, Belgium
  • Online video advertising: preparation and implementation of online advertising campaigns to promote audiovisual material and online platforms (i.e. websites, social media) containing audiovisual material, in one or several European Union Member States (OJ 2013/S 215-373188).
For more information and to see the full list of calls for tenders, please click here.  
Applications for the fifth EACA International Advertising Summer School are open for students and young professionals. Between 7-11 July 2014, participants will attend workshops by leading advertising practitioners at the Università degli Studi Roma Tre, Dipartimento Architettura, in Rome, Italy. During the week, they will learn how the different communications disciplines fit together to create a complete campaign and work in international teams on a single real client brief. The School offers a wide range of workshops, among which are:
  • Strategic Planning and Storytelling
  • Creative Idea Generation
  • The Future of Digital
  • Behavioural Economics
  • Presentation and Pitching Skills
Deadline for applications: 4 April 2014.

To find out more about the Summer School, please click here.


The exam for the European Advertising Certificate, the only consistent, European-wide foundation-level qualification for young agency personnel, is open for registrations until 27 March 2014.

In order to receive their European Advertising Certificate, professionals will sit a three-hour written examination which will take place on 10 April 2014 in participating countries around Europe, Middle East and Africa.

The examination costs € 220 per person.
For more information on how to register for the exam, visit: http://certificate.eaca.be/exam.aspx or contact certificate@eaca.be

Meet advertising elite at the edcom Conference in Barcelona

Barcelona, 9 May 2014: EACA’s European Institute for Commercial Communications Education - edcom – will host its 8th Annual Conference at IESE Business School in Barcelona. Under the title “”Life in the Cloud – What does real-time connectivity mean for brands?”, this year’s conference will bring together leading professionals to discuss the future of brands in a digital world, defined by media convergence.
 
The programme will feature keynote speaker Michael Bayler (Director of Strategy at SapientNitro), as well as panellists such as Dietmar Dahmen (Global Chief Creative Officer at ecx.io), Simon Francis (Chief Executive Officer at Flock Associates Ltd) and Marcus Wilding (Partner & Client Leader Europe, Team Unilever, Mindshare).

Participants will also be able to choose between three parallel sessions:
1.    Drawing the red-line: the ethics of targeted advertising
       Dominic Lyle, Director General / European Association of Communications Agencies 
 
2.    How does a world of real-time connectivity impact the way in which we teach advertising?
       Gresi Sanje, Associate Professor / Istanbul Bilgi University
 
3.    The future of brands in a world of real-time connectivity
       Micky Denehy, Principal / EACA International School of Advertising
 
Register by 24 April and take advantage of special prices for EACA members! For more information, click here or contact Ioana.banach-sirbu@eaca.be.

 
The 2014 Call for Entries for the EACA Care Awards is open until 4 April 2014. These Awards for European Social Marketing Campaigns recognise excellence in promoting care for people, resources and the environment. They are part of the EACA’s overall commitment to promote Corporate Social Responsibility and are linked to the ACT Responsible online gallery and the ACT Responsible World Tour.
 
The awards will be judged by a panel of Members of the European Parliament (MEPs) chaired by Finnish MEP Hannu Takkula (ALDE) together with agency representatives and stakeholders. Entering the Care Awards represents a unique opportunity to present CSR work to an important political audience.
 
The entries are judged in 4 categories: Non-profit Organisations and Non-governmental Bodies; Government Bodies and Related Organisations; Local and Regional Authorities and Corporate Governance, which allows commercial operators to enter campaigns which promote care for the community, for safety, for the environment and for the development of young people.
 
The EACA Care Awards 2014 are open for entries until 4 April 2014.
 
Click here to enter the Awards.
 
For more information on the Awards, please visit: www.careawards.eu or contact
Marianna Tzaerli (marianna.tzaerli@eaca.be).   
 
The EACA Euro Effie Awards 2014 call for entries are now open until 18 April 2014.

To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.

The EACA Euro Effies® are the Gold Standard in Commercial Communications Effectiveness and recognise excellence in commercial communications for campaigns that have run and can prove effectiveness in at least two European countries.

For more information on the Awards, please visit www.euro-effie.com or contact Marianna Tzaerli (marianna.tzaerli@eaca.be).   

Find the Euro Effies on Facebook for all updates: www.facebook.com/EuroEffieAwards
EACA has a brand new website which sets out to be the representative portal for the advertising community in Europe. The website not only provides information on advertising and policy perspectives through the Knowledge Centre and the Advocacy tabs, but also a user-friendly members’ section aiming to be the prime interaction platform between EACA and its members.
 
All of EACA’s education and training projects have been gathered under one umbrella - the EACA Academy - which includes information about the European Advertising Certificate, the IMCC International Diploma, EACA’s European Institute for Commercial Communications Education (edcom), as well as the newly designed EACA International School pages.
 
Please visit www.eaca.eu to see the changes.
 
Find EACA on Facebook, Twitter & LinkedIn.
 
EACA has launched the EACA Job Finder on www.adjobs.org which will serve as the dedicated exchange for jobs in commercial communications agencies. Employers looking to recruit across Europe can simply post their job vacancies on the platform helping them with the recruitment process. In addition, job seekers can use the platform to post CVs which employers can browse through.  Sign up to the job platform before 1 May and pay € 490 for 1 year! After 1 May, the regular annual fee of â‚¬ 990 will apply.                                                                                                                                                  
 
Following the success of the inaugural edition of Advertising Week Europe, Following the success of the inaugural edition of Advertising Week Europe, the Week will return to London from 31 March to 4 April 2014.
 
Advertising Week Europe is a week-long celebration of inspiration. The Week is grounded in thought leadership uniting a broad cross-section of industry leaders from the client, creative and media community with the world of popular culture.
 
During this year’s programme, EACA will be organising:
  1. A panel on the theme of innovation-driven futures for Europe, to discuss what advertising and new technologies can contribute to European recovery;
  2. A panel of European creative directors looking at creative trends in Europe; 
  3. A showcase of the best European creative campaigns of the last 12 months.
Don’t miss out on special prices for EACA members! For more information, please contact dominic.lyle@eaca.be.  
EACA Partners and Members 

France

Winners of the HEC/AACC Creative Academy 2014 are announced

Paris, 14 February 2014: for a third consecutive year, the HEC/AACC Creative Academy cohort completed the course with project presentations delivered by HEC students.
 
The jury consisted of one representative from each participating agency and representatives of AACC and HEC. This year’s winning team members are Henri Tilloy and Julien Sylvestre, who were placed in the agency Les Gaulois for 3 weeks.

For the full press release, please click here.
For more information, please contact: AACC I Emilie Rohmer I 01 47 42 27 26 I erohmer@aacc.fr
Latvia

15th International Advertising Festival Golden Hammer

Riga, 5/6 June 2014: the International Advertising Festival Golden Hammer is the region’s oldest and most prestigious award for creative communication and was founded in 1994 by the Latvian Advertising association (LAA).

Since 1994, Golden Hammer has grown from a local Latvian advertising festival to a two–day International advertising festival and award Show, celebrating and exploring the best communications solutions from across Europe and beyond. Golden Hammer is the only international advertising festival in the Baltic States and one of the largest in Eastern Europe.

Visit the Golden Hammer Festival between 5-6 June in Riga, meet industry professionals and enjoy the city – the European Capital of Culture for 2014!

More information can be found here: www.hammer.lv
Romania

The Romanian Advertising Association 
prepares Code of Ethics & Pitch Guidelines
 
Bucharest, 27 February 2014:  the Romanian Advertising Association (UAPR) is working on a set of documents fundamental for the Romanian communications industry: the Code of Ethics and the Pitch Guidelines, which aim at setting ethical standards in Romanian advertising, both between agencies and between agency and clients.
 
The initiative is inspired by similar documents launched by prestigious advertising associations such as the European Association of Communications Agencies. The team working on this project collaborates closely with specialists and public authorities, in order to make sure both Code of Ethics and Pitch Guidelines abide to Romanian legislation.
 
For more information, please contact annemarie.obretin@saatchi.ro


The Romanian Advertising Association  launches Salary Survey and Billing Practices Survey

Bucharest, 27 February 2014: The Romanian Advertising Association launched two important surveys for the Romanian advertising market:
  • the Salary Survey, which covers all positions in brand, media, PR, digital and events agencies. Its aim is to be an objective indicator of the average salary level and the average hourly fees in the industry;
  • the Billing Practices and Client Payment Terms Survey will provide an overall image of what are the billing and payment terms in the Romanian communications industry. Both surveys are made with Price Waterhouse Coopers, thus ensuring full confidentiality and professional collection and analysis of data.
For more information, please contact annemarie.obretin@saatchi.ro
Sweden

KOMM and Berghs take a step towards a more heterogenous sector

Stockholm, 21 February 2014: the Swedish Advertising Agencies Association - KOMM and Berghs have initiated a scholarship to facilitate future recruitment needs. Despite a varied composition of members, ranging from advertising people to journalists, artists, economists, political scientists and politicians, the communications sector is relatively homogenous. Komm and Berghs want to change this. The first step is to attract people who would otherwise not see their future in the sector (or even know about it). A broad representation of views, people and perspectives is needed for the sector to continue to be competitive. KOMM and Berghs are therefore launching a Future Scholarship.
 
Having in mind that the communications sector has a responsibility for defining and stimulating public debate, KOMM and Berghs are making a joint effort to emphasise socially relevant issues, such as the claim that the advertising sector is too homogeneous and selective. Their investigations and experience show a lopsided composition of staff with regards to class and socioeconomic background, gender, experience, education, ethnicity and language.
 
”When its articles of association were changed in 2012, KOMM held a mirror towards the Swedish society in order continue to make relevant communications. This long-term investment in education is an example of such initiatives and together with Berghs we are hoping to be able to finance for more than one scholarship”, says Jessica Bjurström, Chief Executive Officer of KOMM.
 
For the full press release, please click here.   
Switzerland

Clients are satisfied with bsw Swiss leading agencies

In a comprehensive study conducted with the Centre for Consumer Insight of St. Gallen University, the Swiss Advertising Agencies Association – BSW - consulted clients and advertising agencies about their collaboration, trends in communications and market developments.

The findings show that clients trust their agencies and they plan to hold their advertising budgets for next year. At the same time, agencies are still under pressure and expect no change in this respect.

60% of the consulted clients are glad to look back on 5 years of growth. After the crisis in 2008, the economy has recovered in Switzerland. 70% of clients plan to hold their budget on the same level or even to strengthen it this year, while also confirming that they trust their personal relationship with agencies.

A turn is being noted in the fields benefitting from investment in digital communications such as social media, search engines and online channels. A majority of agencies also expect growth of investment in direct mail and marketing. Agencies are aware of the need for experts in all fields as well as the development of adapted offers and services. The bsw study has nevertheless been able to show that the clients’ perception of agencies remains exceptionally positive with a 90% rate of complete satisfaction. They would recommend “their” agency at any time as they rate them being fit to face future challenges.
For more information, please contact Stéphanie Grillet stephanie.grillet@bsw.ch
United Kingdom

2014 Women of Tomorrow shortlist announced

Twenty-four names have been shortlisted for the IPA and Campaign’s Women of Tomorrow Awards. The women come from a cross section of disciplines including media planning, brand management, creative and media buying.
 
The competition, run in partnership with Facebook, TLC and Daniel Marks, returns for the second time and champions women in middle management identified as the female industry leaders of the future.

Says Karen Blackett, CEO, Mediacom and Co-Chairwoman of Judges: â€œWhat a bright future we have ahead in our industry, judging by the calibre and quality of entries for this year’s Women of Tomorrow competition! I am in awe of the talent, integrity, drive and energy of the entrants this year.”
 
More information can be found here


IPA Best of Health Awards 2014 judges announced

Dave Henderson, Executive Creative Director at DLKW Lowe, has been appointed as Chairman of Judges for the 2014 IPA Best of Health Awards, which are regarded as the top creative healthcare advertising awards. He will be supported by Convenor of Judges Brett O'Connor, Creative Director, VCCP Health.
 
They will oversee the judging panel of leading industry experts, including:
·       Ed Bones, Creative Director, Learner Adams Bones
·       Oliver Caporn, Creative Director, CDM
·       Manu Croissier, Executive Creative Director, HC BCN
·       Dick Dunford, Creative Partner, Loooped
·       David Gilchrist, Deputy Creative Director, TBWA/Paling Walters
·       June Laffey, Executive Creative Director, Mccann Health Sydney
·       Eduard Llena Portell, Creative Director, Saatchi & Saatchi Health
·       Arron O'Hare, Creative Director, Pan
·       Rob Sampson, Deputy Creative Director, Ogilvy Healthworld
·       Andrew Spurgeon, Creative Director, Langland
·       Frank Walters, Executive Creative Director and Chairman, Frontera Group
·       Tara West, Creative Director, Genesis Advertising
 
Says Brett O’Connor: "Having judged the IPA Best of Health Awards over a number of years now, it's a great honour to have been asked to be this year's Convenor of Judges. In our heavily regulated sector, it's great to see the standard of work increase in creativity year on year and I'm really looking forward to seeing the latest innovative thinking. We have put together a great team of judges from around the world and we're looking forward to seeing and discussing what the creative health world has to offer in 2014."

More information can be found here.

WARC News

Improving trading conditions boost marketer optimism

London, 20 February 2014: marketers’ optimism was underpinned by rapidly improving trading conditions in February, according to the latest data from Warc’s Global Marketing Index.

The headline GMI measure – which takes into account marketers’ expectations for trading conditions, marketing budgets and staffing levels – recorded a reading of 58.0 in February, up 0.1 points from January.

This modest rise in the global headline figure was due mostly to increased optimism in the Americas: the headline GMI for the region recorded 59.0, up 2.5 points from January. Europe’s headline index also rose: from 58.7 in January to 59.1 this month, while confidence in Asia Pacific dipped slightly from January to 57.2.

Globally, the outlook for trading conditions, one of the components of the headline GMI, continues to indicate strong optimism at 61.6, a 0.7 point rise month-on-month. The index has now recorded a global value in excess of 60.0 for the fourth consecutive month.

Warc's Global Marketing Index is produced in association with World Economics.

For further information, please contact: Suzy.young@warc.com

Events Partnership

ProcureCon Marketing 2014: Marketing Procurement Conference

Even though ProcureCon Marketing only launched in 2013, it has already firmly established itself as Europe’s most critical gathering for senior professionals, like you, already engaged (or about to be) in the evolvement of marketing procurement. It will take place this year from 3-5 June in London.
 
Benchmark against best-in-class, collaborative practices on strategy, execution, ROI and optimisation of marketing and digital spend. ProcureCon Marketing is Europe’s only dedicated procurement event for digital & marketing services and is a who’s who of cross-industry marketing procurement experts in the European community.
 
On offer are 45+ perspectives from Marketing Procurement leaders representing the world’s most successful brands, to help you to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and optimisation of marketing and digital spend.
 
For more information, please visit http://wbresear.ch/8o.  


I-COM Global Summit 2014: Come meet the data elite in Seville!

I-COM is currently gearing up for an exciting 5th edition of the next Global Summit for March 31 - April 3, 2014 in Seville, Spain. The Summit theme is 'Smart Data - The Consumer Matters’. The list of topics and speakers can be viewed here.
 
Top brands like AB-Inbev, Chrysler, Citibank, Clorox, Coca-cola, Colgate, Commerzbank, Danone, Diageo, GSK, Hewlett-Packard, Johnson & Johnson, JPMorgan Chase, Kellogg's, Lionsgate Entertainment, Mastercard, Microsoft, Mondelez, Lego, L'Oréal, P&G, Standard Chartered Bank, Starwood Hotels, Unilever, United Airlines and Virgin Atlantic Airways are participating.

Click here for more information. 
 
About I-COM Global Summit
The I-COM Global Summit is the world's leading Data & Measurement Strategy event, where the
who's who from Digital Marketing gather from around the world to learn, network and trade. I-COM
provides a premium environment for Data Champions to build their ecosystem to achieve competitive advantage. 

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