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Politics & Government
European Parliament adopts own-initiative report on Connected TV
European advertising and media industry launches Trust Seal of approval
Viviane Reding on Data Protection progress 
WHO Europe proposes reducing food marketing to children


EACA News
EACA Euro Effies Awards Gala Dinner: Book your tickets now!
EACA International Summer School 2013 


 

EACA Members
1st edition St Canneke was a huge success 
Creativity is in the Belgian roots 
Matchmaking at ACC`s "Meet the CDs"
Attend the ACC OOH seminar 
Croatia announces Weekend Media Festival
Sergey Piskarev to chair the Russian Committee on Entrepreneurship 
RACA celebrates 20 years at Red Apple Festival
Made @ Sweden: Swedish creative seminar 
Global Ad Spend 
Vincent Leclabart is elected President of the AACC



EACA Partners
WARC 
Webit Congress will take place in Instanbul
Admap Subscription
 
Brussels, 4 July 2013: the European Parliament adopted the report by Petra Kammerevert (S&D, DE) on Connected TV with 525 votes in favour, 62 against and 24 abstentions. Among the most relevant provisions for the advertising sector, the report provides the following:

· acknowledges the importance of advertising as a financing source for high quality content. Because of this, the European Parliament wishes to prevent advertising bans or other measures which have an impact on advertising as a source of funding so that new business models can also be employed in the digital TV sector.

· new advertising technologies (screenshots, consumer profiling, multi-screen strategies) raise the issue of protecting consumers; the Parliament calls for a set of consistent rules to apply to these strategies;

· with a view to protecting children and young people and minorities, the Parliament considers that qualitative restrictions on audio-visual media services should be reviewed and tailored at a high level to all modes of dissemination;

· the Parliament calls for greater flexibility for quantitative rules on advertising. At the same time, it questions whether the principle of the division between advertising and programme content can be maintained across all types of media;

· the Parliament questions whether the aim of providing protection could be better achieved by making advertising and programme content clearly recognisable and clearly distinguishable across all types of media.
 
The full text of the Parliament Connected TV Report can be found here.
 

Brussels, 15 July 2013: TRUSTe, BPA Worldwide and ePrivacyconsult have been approved as certification providers for a brand new Trust Seal of approval to demonstrate compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA), the European Interactive Digital Advertising Alliance (EDAA), responsible for enacting key aspects of the self-regulatory initiative on OBA across Europe, announced today.
 
What is the EDAA Trust Seal?

The EDAA Trust Seal (pictured below) is an important part of the self-regulatory initiative. Designed to help achieve the all-important transparency objective, it will be an easily recognisable symbol for both consumers and business partners, which demonstrates the good standing and responsibility of companies which receive it. The Trust Seal enables companies to demonstrate that they meet standards set out in the European Principles on OBA.
Click here to read more.

About EDAA

The European Interactive Digital Advertising Alliance is a non-profit organisation based in Brussels and is responsible for enacting key aspects of the self-regulatory initiative for Online Behavioural Advertising (OBA) across Europe. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the www.youronlinechoices.eu online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach. More information can be found at www.edaa.eu

 
Vilnius, 19 July 2013: the Justice and Home Affairs Configuration of the European Council met to discuss the proposal for a Data Protection Regulation. During the Council, Vice President of the European Commission, Viviane Reding, made the following remarks:
 
"Today's Council meeting sent a powerful signal to citizens. All EU institutions agree that we have to join forces in order to have a strong European data protection law for our continent.

Without the France-German motor, it cannot work. 

It is good to see that the French and German ministers have reaffirmed, in a joint declaration, that we need a high level of data protection for European citizens, which strikes the right balance between freedom and security. 

It is also good to see that they have both committed to quickly adopting the reform of Europe's data protection rules that the Commission put on the table in January 2012. 

PRISM has been a wake-up call. The data protection reform is Europe's answer."
 
Please find more information here

 

Vienna, 5 July 2013: The World Health Organisation Europe adopted the “Vienna Declaration on Nutrition and Noncommunicable Diseases in the Context of Health 2020”, which proposes actions to address the issue of unhealthy diets.
 
Among its provisions, the declaration suggests “taking decisive action to reduce food marketing pressure to children with regard to foods high in energy, saturated fats, trans fatty acids, free sugars or salt, implement common approaches to promote product reformulation, consumer-friendly labelling and nutrient profiling tools which facilitate a healthy choice;”

Alongside reducing the food marketing to children, national governments need to ensure the promotion of product reformulation, taxation, consumer-friendly labeling and nutrient profiling tools, in order to encourage eating healthy. The document also supports the WHO Global Action Plan for the Prevention and Control of NCDs (non-communicable diseases) 2013–2020, adopted in May 2013 and it urges to increase the strength of the countries that are in favor of carrying out the following priorities, such as the Action Network on Reducing Marketing of Foods to Children and the Action Network on Salt Reduction.

The entire text of the Declaration can be found here

 
Registrations are open for tickets to the EACA Euro Effies® Awards Gala Dinner, which will take place on Wednesday 18 September 2013 at Salle de la Madeleine in Brussels.

The EACA Euro Effies® are the Gold Standard in Commercial Communications Effectiveness and recognise excellence in commercial communications for campaigns that have run and can prove effectiveness in at least two European countries.
For more information, please visit our website: www.euro-effie.com

Click here to see the Euro Effies 2013 finalists.

About the EACA Euro Effie Awards

Introduced in 1996 to reward advertising that builds brands across borders, the EURO EFFIES were the first pan-European advertising awards to be judged on the basis of effectiveness.  EFFIE® and EURO EFFIE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA.  All rights reserved.  Learn more about EFFIE at www.effie.org.

Euro Effies on Facebook

Brussels, 17 July 2013: 70 marketing and communications students and young professionals from 17 countries took part in the fourth EACA International Summer School at IADE Creative University in Lisbon, during the week of 8 July 2013. In addition to the daily courses, the participants worked in teams throughout the week to develop ideas against a live brief from Coca Cola to maximise their sponsorship of the 2014 Football World Cup in Brazil with concepts that linked Coca Cola and the 2014 Brazil World Cup to "happiness".

According to Marcus Brown, CEO, Young & Rubicam Group Geneva, one of the jury assessing the teams’ ideas: “The melting pot of the EACA Summer School is a must-attend opportunity for anyone who wants to be more relevant in today's business world. For sure, we have seen the future leaders of our industry stake their claim in Lisbon this year".

The participants, from Austria, Belgium, Bulgaria, Czech Republic, Denmark, Germany, Greece, Italy, Netherlands, Portugal, Romania, Russia, Slovenia, Spain, Switzerland, Turkey and UK, were challenged and inspired daily by trainers who brought their own expertise into the hottest topics in the communications field, such as big data and the future of digital communications. Participants were divided into two groups according to their level of experience: a Foundation group aimed at Bachelor students and an Advanced group for Masters students and young professionals with up to two years’ work experience.

Workshops covered topics such as “Understanding the client’s business”, “Creative idea generation and judgment”, “Effective digital communication & Navigating brands in the digital landscape“, “Generating and judging great creative Ideas”, “The Future of digital and mobile creativity” and “Become a more persuasive and confident presenter”, all given by leading advertising practitioners, which enabled them to learn how the different disciplines fit together to create a complete advertising campaign.

The participants’ ideas in response to the Coca Cola brief were pitched to a high level jury on the final day: Jose Antunes, Content Excellence Manager, Coca Cola Spain; Marcus Brown, CEO, Young & Rubicam Geneva; Sofia Barros, Executive Manager, Portuguese Association of Advertising Agencies (APAP); Alexandre Duarte, Assistant Professor at IADE Creative University; Micky Denehy, Principal, EACA International School of Advertising and Communications and Dominic Lyle, Director General, EACA.

The judging panel at the EACA Summer School were hugely impressed by the ideas generated in the group pitches.
The winning Foundation team came across as a strongly united and passionate team and their campaign "Scream Out Your Happiness" brilliantly captured the excitement and passion of football fans and strongly linked it to the values of Coca Cola - a striking, memorable campaign.

The winning Advanced Team idea was based on taking the iconic ribbon or "wave" component of the Coca Cola logo and developing an idea based on creating a World Wide "Wave", using the Mexican wave concept seen in football stadiums around the world to unite and "brand" the happiness that lies at the heart of the sport. The team also developed a strong idea for using the wave concept digitally to raise money to help the poor of Brazil - a stunning, simple and clear idea that thoroughly deserved to win.

Micky Denehy, Principal of the EACA International School of Advertising and Communications stated: “The 2013 EACA Summer School once again showcased the energy and passion of the next generation of the communications industry; the team pitches also underlined the natural instinct this generation has to put digital at the heart of everything they do which bodes well for the future of our industry. We had a great week in Lisbon and the feedback from the participants showed that the trainers help inspire and provoke everyone to think and push themselves harder and immerse themselves deeper into the business of professional marketing communications. A great week all round.”

Marcus Brown, CEO, Young & Rubicam Group Geneva, stated: “All too often, people are blinkered by their national borders. Clients need and demand agency teams that can deliver brilliant brand and business building work that is globally insightful in nature without defaulting to the common denominator. Whilst some of those attending the EACA Summer School might not speak three languages, by the end of the course, they will at least know people that do. In so doing, they gain a more worldly view that makes them an asset on any team with an international perspective. For sure, we have seen the future leaders of our industry stake their claim in Lisbon this year. Who will stake their claim next?"

Alexandre Duarte, Assistant Professor at IADE Creative University, added: "As the host school of this event, we couldn't be more pleased. We had nearly 70 students and young professionals together for a week looking for creative solutions to a global challenge for a brand like Coca-Cola, which could only result in an inspiring atmosphere and an excellent working ambience. Due to the excellent level of the professionals involved, the trainers and the entire team who supported, helped and motivated this group, the school resulted in a set of insightful and disruptive proposals. The future of communications is global, these young people are the future, this is the future."

Sofia Barros, Managing Director, APAP, summarised: “Extraordinary and inspirational work from a motivated (and happy) group! To witness pitch presentations from 12 teams, where professional knowledge and human inspiration were mixed in a friendly way, reinforced in me the belief that advertising is the best profession in the world! And its future is guaranteed! Well done, Summer School!“

The next EACA International Summer School will take place between 7 and 11 July 2014.

More information about the EACA International Summer School can be found here

 

EACA Members 

Belgium 

More than 300 ad-fans were inspired by the Belgian jury-members in Cannes and celebrated the success of the Belgian agencies afterwards to the music of dj Beas at the VMMtv Cocktail bar. The event was rated 8/10 by the guests and 87% intend to come back next year! Many thanks go out to the founding partners of St Canneke, Brightfish, Corelio, IP, LijnCom, Var and VMMtv.
 
Following the massive win of the Belgian agencies (25 Lions and 77 shortlists), the ACC launched a campaign to celebrate the Belgian creativity. IP, JCDecaux, Newspaperswork, Q-Group, RMB and VAR were proud to co-sign and sponsor the campaign, congratulating the winning agencies. 
 
All the winning cases can be discovered on http://www.belgianwinners.be/


Matchmaking at ACC`s "Meet the CDs" 

Meet Kasper&Mathijs and Ruben&Han, who are in St Canneke, celebrating their career start at Boondoggle and LDV. They had the opportunity to begin as soon as they finished school. Make sure to look out for next years` session! They subscribed, together with 86 other art students and 22 CD's, for the "Meet the CDs"-session. And they got the chance to start immediately after finishing school. Keep an eye on next years' session!

Another chance to attend the ACC OOH - seminar 
 
For those who have missed the brilliant interventions of Georges Lafleur, Tom Theys and Michel Robert on the power of strong posters; you will have another opportunity to learn from these three advertising guru's. On September, 5th, they will give another performance at the TBWA offices. If you're interested to attend, please send a mail to Stephanie.Vazquez@accbelgium.be
 
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For the sixth time in Rovinj and for the first time in the European Union, the Festival area of the old tobacco factory will host about 4,000 media, marketing and PR professionals during the the Weekend Media Festival. From 19 to 22 September 2013, the largest regional Festival of communication will once again feature a series of interesting lectures, intriguing panels, workshops and presentations, in a relaxed atmosphere and excellent fun during numerous concerts and parties which will end the summer season in Rovinj.  The Weekend Media Festival is the leading and biggest regional Festival of communication and it will accommodate around 4,000 media, marketing and PR professionals, as well as a selection of lectures and exciting panels along with workshops and presentations, concerts and parties.
 
The Festival will also include BalCannes, which features presentations of the best advertising agencies. The previous edition proved to be an immense success and this regional showcase received the status of the marketing event of the year throughout the entire region.

BalCannes is organised in partnership with the Croatian Association of Communications Agencies (HURA) and is addressed at agencies from Croatia, Serbia, Bosnia and Herzegovina, Slovenia, Macedonia and Montenegro. Applications are open until 1 September 2013. 25 of the most entertaining projects will be displayed in the festival hall during the Weekend Media Festival.
This year, the Festival will include several panels that will cover current issues in the communications world, such as the fact that Croatia is joining the EU, a debate carried by two distinguished journalists. Another interesting debate will assess the digital strategies of Croatia`s leading firms and the trend of moving most of the business online. Others might find the panel regarding “Hate on social networks”, in which the guests and panel members will attempt to tackle the significant amount of criticisms towards social networks, quite intriguing.

More information on the terms and conditions of BalCannes can be accessed at www.balcannes.com.

 
Sergey Piskarev, President of the Russian Association of Communication Agencies, has been appointed to chair the Committee on Entrepreneurship in the advertising section of the Russian Federation Chamber of Commerce and Industry. The appointment will make it possible to unite national trade and industry associations active in online and offline commercial communications   and co-ordinate their efforts towards more transparent and responsible business activities based upon the Russian Code of Advertising Practice and Marketing Communications. 

Sergey Piskarev is the General Director of GAZPROM MEDIA LLC and Vice-President of the European Association of Television and Radio Sales Houses (egta).

For more information, please contact: chernyackhovskiy@akarussia.ru.


RACA celebrates 20 years at Red Apple Festival 
 
 
In September 2013 the Russian Association of Communication Agencies (RACA) will celebrate its twentieth anniversary. In honor of this event a range of events will be held in Moscow, one of which is the Moscow International Advertising and Marketing Festival, Red Apple. 
 
Red Apple is a key event in the industry of advertising and marketing communications and also the most prestigious advertising festival in Russia. The 23rd festival will be celebrated on September 26 and 27 in the "Digital October" conference hall, one of the most innovative places in Moscow for the globally-minded technology entrepreneurship community. RACA will continue its tradition as a strategic partner of this event.
 
The Festival will bring together the leading creative specialists of the best international and Russian communication agencies and client directors.
 
Traditionally, the Festival consists of competitive and scientific programs, is filled with workshops and expert presentations and concludes with the Awards Ceremony for winners of the Festival. The Grand Jury 2013 includes leading figures such as Bruno Aveillan, Director, Quad Production (France), Will Rust, Executive Creative Director, Ogilvy (Czech Republic), Elvis Chau, Executive Creative Director/Partner, Anomaly (China), Berik Yergaliev, Art-director, Good! (Kazakhstan), Paulo Martins, Freelance Creative Director, Weiden+Kennedy (Netherlands), Ilia Uvarov, Creative Director and Head of Experience Design, R/GA (England), Steve Peck, Creative Artists Agency (USA), Evgeny Primachenko, Copywriter, Wieden+Kennedy (Netherlands), Dragos Traistaru, one of the founders of Carioca Studio (Romania), Dietmar Dahmen, Independent Expert and consultant for creative (Austria), Andrew Ushakov, Executive Creative Director, Geometry Global (CIS), Matt Gooden, Executive Creative Director, Crispin Porter+Bogusky (Europe), Till Diestel, Global innovation director, Serviceplan (Germany), Tatiana Fedorenko,  Creative Director, Leo Burnett (Ukraine). Ami Hasan, the founder, chief creative officer and chairman of advertising agency Hasan&Partners (Finland) accepted an offer to be a President of Red Apple’s International Jury.
 
In 2013, Red Apple continues to extend its borders, with representatives of modern art: producers, writers, artists and designers all taking part in the Festival along with the business community.  
 

 
Ikea, Skype, Absolut Vodka, Spotify and H&M ....
 
 Sweden regularly leads the world and is a permanent conversation subject on an international scale. From creative ideas, to innovative design, to good craftsmanship, modern technology, new fashion and music. But what exactly is behind this incredibly creative country with such a small population? 
 
For the first time in 2013, Cannes Lions teamed up with the Swedish Institute, a public agency that promotes interest and confidence in Sweden around the world, to create the three-day ‘Made @Sweden’ Academy as part of the festival’s 60-year anniversary celebrations. Swedish top creatives - from Stockholm as well as New York – held workshops and talks to enable curious festivalgoers to peer over their shoulders. 

 
Sweden has always brought significant contributions to the world of technology, music, fashion, design and other activities, based on its creative and original potential. 2013 marked the launch of the ‘Made @Sweden’ Academy, as a result of the collaboration of Cannes Lions and the Swedish Institute. The three-day Academy hosted workshops and presentations from Swedish and New York`s leading names. 
 
Show complete article


 
 
New York, 18 July 2013: Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013. According to Nielsen’s quarterly Global AdView Pulse report, global advertising grew just 1.9 percent from the first quarter of 2012. Trends fluctuated across the regions, as quarterly spending dropped in Europe, marginally increased in the Middle East, Africa, Latin America and the Asian-Pacific, and remained flat in North America.              

Spending in the Middle East and Africa continued to recover from the spending decline of early 2012, as advertising spend grew 2.9 percent during Q1. Despite the upward progression, the region remains affected by the civil unrest in Egypt, one of the region’s largest markets, where ad spend declined by 20 percent.

Click here to read more.

About Nielsen Global Ad View

Nielsen Global AdView provides information on what advertisers are spending, where and how, in more than 80 countries. With a deep and complete knowledge of local market advertising trends, ad spend, creatives, and TV gross rating points (GRPs) can be compiled, linked and harmonized at brand and product level to enable quick strategic insight into competitive activity within a client’s own product sector. For more information, visit www.nielsen.com

 
 
Vincent Leclabart, President of the French advertising agency Australie, was elected President of the AACC by the members of the board at the AACC’s annual general meeting held on June 11 2013 replacing Frederic Winckler, ex President of JWT France who is now Director of communication and events activities for Louis Vuitton. 
 
Vincent Leclabart intends to increase awareness of the economic and social value of the different sectors of the communications industry by leading the AACC to take a more offensive position and focus on creativity.
 
Vincent Leclabart started his career as director of clientele with DDB Publicité in 1973, then became co-director of INF 14 in 1979. He founded Australie in 1984. Australie has since become one of the most important French independent agencies.  For more information, visit  

 
WARC 
London, July 18th 2013: Positive sentiment among marketers weakened in July, according to the latest data from Warc’s Global Marketing Index. 

July’s index of global marketing budgets stands at 51.5, indicative of modest growth. However, the Americas was the only region to contribute to net growth, recording a strong index value of 55.5.

Having enjoyed five months of budget increases, Asia Pacific’s marketing index fell 5.5 points in July, to 50.0. Europe’s index improved slightly from 48.3 to 49.7.

Warc's Global Marketing Index is produced in association with World Economics.
 

Webit Congress is the leading event for the digital, technology & telco markets in Europe, Middle East, Africa and Asia, which last year gathered over 6200 delegates from 72 countries. With 187 world class speakers, creating a congress agenda of over 105 hours, the Congress is the biggest educational forum on all things digital in EMEA.

Book your seat now and experience:

-  Action-provoking keynotes, backed by comprehensive case studies and know-how;

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-  A unique chance to get an answer for your questions by the world’s most recognised experts;

- Unparalleled networking opportunities with over 3000 Digital Marketing and Innovative Stage delegates.

For more information, click here.

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