Copy
Politics & Government
Online Behavioural Advertising
Publicis and Omnicom Seek Clearance from EU for Merger - EU
Communications Agencies invited to respond to European Commission Call for Tender

'Licenses for Europe' initiative comes to an end
European Parliament questions advertising rules
Bosnia&Herzegovina: Advertising Restrictions
Russia: Tobacco advertising ban
Lithuania proposes alcohol advertising ban
Luxembourg: New Media Authority

 

EACA News
Where will growth occur in 2014? EACA publishes Economic Forecast
New edcom webinar on 11 December 2013, 13:00 CET

Register NOW for the European Advetising Certificate 2014!
EACA International Summer School for Students: Registrations open!
Ad Venture competition 2013-2014: last weeks to register

IMC European Awards 2013 Winners Announced: Ogilvy & Mather Amsterdam awarded Grand Prix
EACA Euro Effies 2014: SAVE THE DATE! Call for Entries opens on 9 December 2013

EACA Partners and Members
France: AACC Cap Digital Startup Project 2013: Lucky Thriteen!
France: 20th edition of the Effie France Awards

Ireland: First Pitch Database in Ireland comes to life
Italy: New sector research published by ASSOCOM
Switzerland: ACT Responsible revamp online gallery
UK: IPA news

UK: Warc: Global optimism among marketers hits two-year high
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Brussels, 12 November 2013: the European Commission Directorate General for Communications Networks, Content and Technology (DG Connect) hosted the seventh Multi-Stakeholder Roundtable on Online Behavioural Advertising. 

The meeting gathered participating associations of the European Interactive Digital Advertising Alliance (EDAA), among which the European Association of Communications Agencies, to discuss the progress made by on-going industry-led self-regulatory commitments in the area of Online Behavioural Advertising.

The meeting focused on developments to-date, specifically regarding 
  • Coverage of the Programme 
  • Progress made on roll-out by the EDAA 
  • The initial launch of the pan-EU consumer awareness campaign 
Background
The European Interactive Digital Advertising Alliance has been founded by a European industry coalition representing advertisers, the advertising agency sector, the direct marketing sector, the advertising network sector and the media sector.

EDAA’s principal purpose is to licence the ‘OBA Icon’ to companies involved in Online Behavioural Advertising across Europe. The OBA Icon is a consumer-facing, interactive symbol that links consumers to an online portal, www.youronlinechoices.eu, where they can find easy-to-understand information on the practice of OBA as well as a mechanism for exercising informed choice – if they so wish, consumers may ‘turn off’ OBA by some or all companies.

For more information, please visit www.edaa.eu
 
Brussels, 25 November 2013: Publicis Groupe SA and  Omnicom Group Inc. have requested clearance from European Union competition regulators for their proposed merger to create the world's largest ad agency. 

The merger already received approval from regulators in Canada, India and Turkey, the United States, South Africa and South Korea. 

The merger of the ad world’s second and third largest marketing communications companies will create an industry behemoth with nearly  â‚¬17 billion in revenue and half of the industry’s agency networks under one roof.

The European Commission stated on its website that it would decide by 9 January 2014 whether or not to approve the proposed merger.

For more information about the European Commission’s procedure, please visit this website.

Communications agencies invited to respond to European Commission Calls for tender

The European Commission finished centralising its system of calls for tenders under the auspices of Directorate General for Communication.

The Directorate General has gathered all calls for tender in communication launched by the European Commission under one page. The page is going to be updated regularly, as soon as a new call is published by any of the Directorate's General of the Commission. 

Current calls of relevance to the communications sector such as:

  • Online video advertising: preparation and implementation of online advertising campaigns to promote audiovisual material and online platforms (i.e. websites, social media) containing audiovisual material, in one or several European Union Member States (OJ 2013/S 215-373188).
  • Support for the EU communication programme in Turkey: the contractor will assist in the development and implementation of EU-related information and communication activities in Turkey in line with the communication strategy and under the guidance and supervision of the contracting authority (OJ 2013/S 107-182377).


For more information and to see the full list of calls for tenders, please click here.

'Licenses for Europe' initiative comes to its end

Brussels, 13 November 2013: the final plenary meeting of the 'Licences for Europe' – a  stakeholder dialogue aiming to ensure that copyright and licensing stay fit for purpose in the digital world - took place to summarise the conclusions reached by the four Working Groups:

  • Cross-border access and portability of services
  • User-generated content and licensing
  • Audiovisual sector and cultural heritage
  • Text and data mining

The User-Generated Content Working Group found that "nowadays Europeans interact with creative content in a way that is both often creative and usually immediate. People don't expect to have to ask permission to upload their own videos. It is clear that the traditional approach - requiring prior licensing - does not fit the current internet practice and behaviour. Therefore this aspect requires further work as part of the legislative process." - said Neelie Kroes, Vice-President of the European Commission responsible for the Digital Agenda

Background
The objective of the ‘Licenses for Europe’ initiative was to deliver practical solutions to address barriers to the circulation of content in the digital age by the end of 2013. Neelie Kroes, Vice-President of the European Commission responsible for the Digital Agenda emphasised that, although all stakeholders participated actively, there are areas where no consensus emerged. “We will continue our preparatory work on the legislative review”, said Neelie Kroes. 

For more information, please click here.

European Parliament questions advertising rules

Brussels, 6 November 2013: the European Parliament Culture and Education Committee (CULT) adopted its draft report on Preparing for a Fully Converged Audiovisual World, under the lead of Member of the European Parliament Sabine Verheyen (EPP, Germany).

The report aims to address the reality of technical media convergence and stresses that European media policies need to be adapted to the new technical conditions. 

Among others, the report contains provisions on:

  • Convergent markets: the text calls for the rights and obligations of broadcasters to be aligned with those of other market players by means of a cross-media legal framework; 
  • Safeguarding diversity and funding models: the report calls on the Commission to examine the extent to which market distortions as regards to current European quantitative and qualitative bans on advertising have arisen as a result of the unequal treatment of linear and non-linear service;
  • Removing excessive regulation: The report also calls on the Commission to examine whether removing excessive advertising regulations for linear advertising could lead to better accomplishment of the Audiovisual Media Services Directive. 


Members of the CULT Committee can submit amendments to the report until 13 December 2013 and a vote is expected in January 2014. 

More information can be found here

Bosnia & Herzegovina: Advertising Restrictions

Sarajevo, 1 November 2013: the draft Codex Amending the Codex on Commercial Communications published by the Regulatorna agencija za komunikacije (Communications Regulatory Agency) will be applied as of 1 January 2014.

The draft introduces restrictions on advertising spots aired in radio and television: “Advertising spots and teleshopping for public radio and television services will last maximally four minutes per one hour in television programmes and maximally six minutes per hour in radio programmes.”

The draft was harshly criticised by national public service broadcasters. According to IRIS Merlin, a free access database on the legal audiovisual matters in Europe, if the new regulation will be implemented, approximately 2000 employees currently working in in public broadcasters would lose their jobs due to the expected decrease of revenue from advertising. 

For more information, please click here.

Russia: Tobacco advertising ban

Moscow, 15 November 2013: a new ban on tobacco advertising in Russia prohibits cigarette commercials on television, the Internet and in newspapers and prevents tobacco companies from sponsoring public events. Violations carry a fine ranging from 3,000 to 600,000 Roubles ($92 to $18,300). 

Initially planned to enter into force in June 2013, along with an anti-smoking law that limits the number of smoking places, the ban was postponed to November, as the State Duma failed to write amendments into the country's law on advertising before the deadline. 

Source: The Moscow Times. For more information, click here

Lithuania proposes alcohol advertising ban

November 2013: Lithuania is taking major steps in changing alcohol policies. 

The Ministry of Health of the Republic of Lithuania proposed a total ban of alcohol advertising in all media beginning on 1 July 2015. According to the proposal, exceptions may apply for the broadcast of international art, cultural or sports events and for programmes broadcasted under the jurisdiction of the Republic of Lithuania - being broadcast from 6:00 to 23:00.

The Lithuanian Parliament has already had the opportunity to prohibit the advertising of alcoholic beverages from 1 January 2012, however amendments of the Law were cancelled just before it came into force. This decision was not supported by 50.2% of country’s population.

For more information about the regulation in Lithuania, please visit this site.  

Luxembourg: New Media Authority

Luxembourg, 1 November 2013: the Law on the creation of the Independent Audiovisual Authority of Luxembourg (ALIA law) entered into force on 1 December 2013.

The main purpose of the ALIA Act is to establish the Independent Audiovisual Authority of Luxembourg (ALIA) as an independent public body endowed with legal personality. It is charged, inter alia, with 

  • Administration of the permits;
  • Monitoring of compliance with the law and grand-ducal regulations by service providers;
  • Ensuring access to audiovisual programmes for persons with a visual or hearing disability; 
  • Encouraging service providers to promote and distribute European works and to develop codes of conduct regarding the presentation of inappropriate audiovisual commercial communication of unhealthy food and drinks in children’s programmes. 

The above mentioned tasks also reflect some of the aims of the EU’s Audiovisual Media Services Directive.

For more information, please click here.  

 
Brussels, 20 November 2013: EACA published its first European Economic Forecast, an analysis addressed to the senior management of international advertising agencies with an interest in the future business perspectives of Europe and its regions which provides management with easy access to an overview of the prospects of the European economy. 

Among the key findings readers can find out about trends in:
  • Consumer prices
  • Current account balancesTotal population and unemployment rates
  • Employee compensation
  • Sector analyses covering the automotive, food/alcohol and the financial services sectors.

For more information, please contact Dominic.Lyle@eaca.be  

The European Institute for Commercial Communications Education (edcom) will present its last webinar for 2013. Sanne Rahbek and Jergus Slota will hold a presentation on 'Living the dream: what is it like to work in an ad agency?'.

edcom webinars are 20 minute presentations provided by leading professionals, followed by 10 minutes for questions and are aimed at students and young professionals in the field of commercial communications.

About edcom:
The European Institute for Commercial Communications Education (edcom) was launched by the European Association of Communications Agencies along with the founding academic partners. edcom aims to promote excellence in commercial communications education and research, as well as developing further exchanges between the European commercial communications sector and academic partners.

For more information about edcom webinars, click here

 
The European Advertising Certificate, the only consistent, European-wide foundation-level qualification for young agency personnel, re-opened for its third year of registrations in November 2013.

The programme comprises 25-30 hours of online learning, followed by a three-hour written examination which will take place on 10 April 2014 in participating countries in Europe, Middle East and Africa. The learning is free and the examination costs € 220 per person.

For more information and to register for the course, visit: http://certificate.eaca.be/ or contact certificate@eaca.be
 
Brussels, 18 November 2013: applications for the fifth EACA International Advertising Summer School opened for students and young professionals. 
    
Between 7-11 July 2014, participants will attend workshops by leading advertising practitioners at the Università degli Studi Roma Tre, Dipartimento Architettura, in Rome, Italy. During the week, they will learn how the different communications disciplines fit together to create a complete campaign and work in international teams on a single real client brief. 
    
    The School offers a wide range of workshops, among which are: 
  • Strategic Planning and Storytelling
  • Creative Idea Generation
  • The Future of Digital
  • Behavioural Economics
  • Presentation and Pitching Skills.
    
The full press release can be found here
 
Brussels, 18 November 2013: the European Institute for Commercial Communications Education (edcom) has launched the third edition of the Ad Venture competition, a part of EACA’s education programme.
    
This year, students across Europe and beyond are challenged to create a pan-European campaign to raise awareness about European opportunities that support European youngsters aged under 25 to get a first work experience. Main focus of the campaign should be on the opportunities young people have through the European Commission's Youth Employment actions and initiatives.  

“Every year, we try to focus the Ad Venture competition on a relevant topic on the European agenda. For 2013/2014, we believe that youth unemployment is one of the most urgent topics that can be addressed through a pan-European communication campaign”, said Dominic Lyle, Director General, EACA.  

The call for entries is open until the 13 December 2013 and students have time until 21 March 2013 to develop and submit their campaigns.
    
The new brief and information about the previous years’ competitions can be found here
 
Brussels, 29 November 2013: Ogilvy & Mather Amsterdam and Funeral Insurance Company DELA have been awarded the Grand Prix at the IMC European Awards 2013 for their campaign “Why wait until it’s too late”. Based on the insight that the most beautiful words are said to people once they have passed away, this integrated campaign gave people the chance to share beautiful words with someone they love before it’s too late.

45 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications with the United Kingdom leading with 19 winners, followed by The Netherlands (10), Belgium (8), Czech Republic (4), Ireland (3) and Spain (1).

For the full press release and to see the list of winners, please click here

About IMCC
The IMCC is one of the 5 councils of EACA and focuses on integrated marketing communications. Its mission is to represent the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas:  best practice, lobbying and recognition by way of an international Awards competition, ‘The IMC European Awards’. For more information, click here.
 
The EACA Euro Effie® Awards 2014 call for entries will open on 9 December 2013. Campaigns can be submitted until 18 April 2014.

To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.

The EACA Euro Effies® are the Gold Standard in Commercial Communications Effectiveness and recognise excellence in commercial communications for campaigns that have run and can prove effectiveness in at least two European countries.

For more information on the Awards, please visit: www.euro-effie.com  
Find the Euro Effies on Facebook for all updates: www.facebook.com/EuroEffieAwards
EACA Partners and Members 

France: AACC Cap Digital Startup Project 2013: Lucky Thirteen!

Paris, 20 November 2013: AACC and Cap Digital announced 13 partnerships agencies-start-ups as part of the 2nd AACC Cap Digital Startup Project, which enables for market penetration and better access of starter-ups.

This stage marks the beginning of the 2nd promotion and comes after the selection of 25 start-ups out of 95 applications. These 25 start-ups were able to integrate the marketplace dedicated to the project. 

To see the list of selected agencies/startups, please click here
To read the whole press release, please click here
France: 20th edition of Effie France Awards

Paris, 26 November 2013: The INPES (National Institute for Prevention and Health Education), grand prix 2013 goes to the "Puceaux" campaign carried out by McCann Paris (media agency: Carat) alongside the book-release « Oui, la communication est efficace ! » (Yes, advertising is effective!) by Luc Basier, under Kawa publications. 

For the 2013 Effie edition - organised by the Association of French Advertising Agencies (AACC) and the Union of Advertisers (UDA) - 27 campaigns were honoured for their effectiveness, of which 11 received Effie Gold Awards. 

The complete press release can be found here
Ireland: First Pitch Database in Ireland comes to life

Dublin, November 2013: the Institute of Advertising Practitioners in Ireland (IAPI) has set up a new database of pitches in the Irish market which will allow the advertising industry to form a clear picture on the number of pitches which adhere to industry guidelines.
It is possible to search in the database by:
  • Winning agency
  • Client
  • Pitch consultant.
The database is available for IAPI members only. For more information, please click here
Italy: New sector research published by ASSOCOM

Milan, 20 November 2013: the Italian Association of Communications (ASSOCOM) has recently launched a new research in the communications field.

The research entitled “Towards a new communication ecosystem” - in co-operation with the Marketing Study Center of Milan Politecnico - aims to: 
  • understand the future configuration of the Marketing and Communications ecosystem with a focus on the Italian market and the analysis of international evidence; 
  • define the value chain evolution;
  • define the boundaries of the association; 
  • represent the existing representativeness; 
  • define new services for the associates.
According to the research, new patterns of multichannel, multimedia and convergent consumption are the essence of communication today. Italian companies have understood this and are moving more and more towards massive multi-channel strategies and multichannel plans. 

The results of the research will enable readers to identify guidelines in order to determine a strategic marketing plan for recovering competitiveness and value, both at national and international level. Results are due in January 2014.

For more information, please contact Roberta Zecchini
Switzerland: ACT Responsible revamp online gallery

ACT Responsible have revamped their website offering a dedicated page for the online gallery in which the latest work submitted by agencies is show cased. Visitors can browse through agencies’ work and use the search engine to look through the ACT Responsible database. The database gathers over 9,656 of creative work from 1820 agencies for 2618 advertiser which has been broadcasted in 93 countries globally. 

EACA is in partnership with ACT Responsible and is proud to support responsible communication through the annual EACA Care Awards where agencies submit their creative work on social issues and highlight the industry’s contribution to society. 

Click here to view the ACT Responsible website and browse through the gallery.

About ACT Responsible
The non-profit association, ACT Responsible, promotes and inspires responsible communication on sustainability, equitable development and social responsibility. Through a unique collection, ACT Responsible shows how advertising professionals from all continents can use their core talent - creativity - to play a positive role in addressing today's crucial world issues.  ACT Responsible promotes its mission worldwide, through The Expo, a unique travelling exhibition, conferences, media partnership and on a unique, free database of advertising campaigns accessible at www.act-responsible.org
UK:IPA news

IPA seeks new Finance Director

London, 18 November 2013: IPA began its recruitment drive to find a new Finance Director to replace Alex Hunter who retires in March 2014 after seven years in the role. 

The search will be managed for the IPA by Saxton Bampfylde who will close the application process on Monday 9th December 2013.

Interested candidates should:
  • Be CCAB qualified
  • Have at least 8 years experience as a senior financial professional. 
  • Have the personal and diplomatic skills to work effectively at the highest levels.
The IPA Finance Director has three broad areas of responsibility:
  • The financial stewardship of the IPA, reporting to both the IPA Finance Committee, Council and Director General Paul Bainsfair;
  • The relationship with agency financial community which includes advising on agency remuneration and the IPA’s many surveys;
  • The relationship with key external parties including the IPA’s accountants, BARB, HMRC and other industry bodies such as ISBA.
For the full position and candidate specification please contact Belinda Beck at Saxton Bampfylde on 020 7227 0890 or IAWIA@saxbam.com 

Encouraging students from ethnic minorities to join the advertising industry

London, 21 November 2013: the IPA and Sponsors for Educational Opportunity (SEO) London will be actively encouraging more students from ethnic minorities to join the advertising industry and IPA member agencies can get involved in this programme.

The opportunity will give IPA member agencies the chance to effectively improve the diversity of their talent. SEO London will represent interested member agencies across 60 universities, and will encourage and screen potential applicants for work experience places, paid internships and graduate opportunities.

The programme will also include a series of networking days hosted by the IPA where agencies will expose students to the wide variety of roles available within the industry, ranging from general roles to specific jobs such as data gathering and analytics.

To find out more, please contact Leila Siddiqi, Marketing Executive at leila@ipa.co.uk.

"Creativity is everyone's responsibility"

London, 21 November 2013: Jonathan Mildenhall spoke on 21st November 2013 alongside IPA President Ian Priest about creativity and creative leadership.

The evening was part of Priest’s ADAPT agenda designed to promote commercial creativity. Mildenhall is also a member of the IPA’s Client Council.

The key to Coca-Cola’s change, says Mildenhall, was understanding that creativity is everyone’s responsibility and remit, individually and inside the organisation. “To change, Coke had to take creativity in the widest sense back from the agencies. It couldn’t belong only to the hairy elites of agency creative departments,” he says.

For more information, please visit this website.
 
 
Warc: Global optimism among marketers hits two-year high

London, 21 November 2013: in November, the business outlook for marketers around the world remained positive, according to Warc’s latest Global Marketing Index. 
  • Headline GMI rises 3.0 points, driven by resurgence in Europe
  • Global marketing budgets show a marked rise and reach their highest index value to date
  • Trading conditions and staffing levels continue to improve
The data shows rising optimism across all regions, resulting in the highest global headline GMI reading since the Index began in 2011. The global headline GMI – a metric combining all three components: budgets, trading conditions and staffing levels – increased by 3.0 points to 57.8 in November. Confidence improved across the board, with Europe exhibiting the largest regional rise: up 3.9 points to 59.0. Asia Pacific and the Americas also saw increases, both rising 3.1 points to 57.8 and 57.5 respectively.
The global index for marketing budgets, one of the component parts of the headline GMI metric, rose 4.4 points to 56.2, suggesting a pronounced increase in planned expenditure. In Europe, the measure for budgets also rose 4.4 points, to 56.7: the region's highest reading since the Index began in October 2011. Asia Pacific recorded a strong rise in budgeted spend for November, building further upon October’s growth. The region’s index rose 3.8 points, to 55.4. The Americas recorded the strongest monthly increase on this same measure, on 57.2, marking a 6.3 point rise from October.

Warc's Global Marketing Index is produced in association with World Economics.
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