Politics & Government

New European Commission
EFDD Group Saved by Polish MEP


 
EACA News

Tania Banotti Chairs EACA's Council
OBA Awareness Campaign 


EACA Academy

European Advertising Certificate 2015
edcom Launches Thesis Competition
EACA Job Platform - Free Trial
Opportunities for Agencies

CAP Communications Awards
EACA Care Awards
IMC European Awards Finalists
Effie Global Awards Call for Entries
EACA Members & Partners

Belgium: ACC's 25 new members
France: Initiative to subtitle ads
Italy: ASSOCOM Celebrates Creativity
Romania: IAB Forum Event
Russia: Global Advertising Summit
Russia: Mixx Festival
Admap subscription

 
Politics & Government

New European Commission 

Brussels, 3 November  2014: After being approved by Members of the European Parliament, the new European Commission led by Jean-Claude Juncker began its mandate.

From 29 September to 20 October, European Parliament committees questioned all candidate commissioners during three-hour long hearings to assess their competence.
 
The only nominee actually forced out was Alenka Bratušek, Slovenia’s former prime minister, who was up for the energy portfolio. Because of accusations of corruption, she was replaced by Violeta Bulc, albeit in the transport commissioner role. At the same time, Hungary’s Tibor Navracsics had responsibility for culture removed from his brief, as MEPs reproached his domestic track record with the illiberal Fidesz party.

For a summary of the hearings, check out The European Parliament special page with videos, images and background information. 
 
 
Brussels, 16 October 2014: The Eurosceptic “Europe of Freedom and Direct Democracy” (EFDD) group in the European Parliament, chaired by UKIP’s leader Nigel Farage, was saved from collapsing  following the defection of a Latvian MEP.
 
Parliamentary groups must have at least 25 MEPs from seven different member states in order to be officially recognised by the Parliament. Iveta Grigule was the only Latvian MEP in the group, and her departure means that the EFDD does not have representation from enough member states. The group’s dissolution was officially announced at a meeting of the conference of presidents (the group leaders).
 
The group released a statement on 20 October announcing the recruitment of Robert JarosÅ‚aw Iwazkiewicz, a Polish Member of the European Parliament. Mr Iwazkiewicz is no stranger to controversy, having been quoted in European and Polish press for his views on domestic violence. 
 

CAP Communications Awards
 Communications agencies are invited to take part in the 2014 edition of the ‘CAP Communication Awards’ organised by the European Commission’s Directorate-General for Agriculture and Rural Development. The Awards are aimed at showcasing best practice communication projects relating to agriculture, rural development, and the Common Agricultural Policy.

Are you currently implementing such a project or have you recently completed one? Would you like to share your experience with others? If so, the CAP Communication Awards to hear from you. Tell them about your communication projects and you could have a chance to win one of the prestigious ‘Common Agricultural Policy (CAP) Communication Awards 2014'!

Why participate?

All participants in the ‘CAP Communication Awards’ will have the opportunity to:
  • win an award organised by the European Commission and attend the high-level Awards ceremony and networking event to be held in Brussels in January 2015;
  • present their project to an international audience;
  • join the CAP communication network; and
  • develop contacts with professionals across Europe.
Don’t miss your chance to apply, the deadline for applications is Friday 31 October 2014, 12:00 CET.

How to apply
 
Visit the CAP Communication Awards website to access the online application form and to find out about the rules, eligibility criteria, and practical details on how to apply.

You can contact the Awards helpdesk with any questions or queries by email or telephone: capca2014@iservice-europa.eu or +32 2 333 59 54.

Due to the European Parliamentary elections, the second round judging and the Awards Gala dates are yet to be confirmed. In the meantime, take a look at this year’s finalists here.
 
The EACA Care Awards are supported by ACT Responsible (ACT), a non-profit initiative promoting responsible communication on sustainability, equitable development and social responsibility.

All entries will be included in the EACA ACT Responsible online gallery and eligible for selection in the ACT Responsible World Tour Exhibition.

For further information, please contact nathalie.shammah@eaca.eu

 
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IMC European Awards Announces its Finalists

Brussels, 3 October 2014: 44 finalists have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 23 agencies from 7 countries, all winners of national integrated marketing competitions: Belgium is leading with 16 finalists, followed by Ireland (10), Czech Republic (7), United Kingdom (6), Spain (3), Italy (2) and the Netherlands (1). All entries and the first round judging were managed via the official website at www.imcceurope.com.
 
Outstanding finalists are LLDV United (Belgium) with 6 nominations - 5 for “Opel Gabriel” and 1 for “Merci”; BBDO (Belgium) with 4 nominations – 2 for “Champion Rain Hunters” and 2 for “National Cry for help”; Serviceplan (Belgium) with 4 nominations for “ALS Liga – Song by Eyes”; Publicis D (Ireland) with 3 nominations for “Renault Carculator” and 360º Marketing & Communications (Spain) with 3 nominations for “GASTROPASS”.
 
Click here to view the full list of finalists.
 
 

Effie Global Awards Call for Entries

The 2015 Global Effies is now open for
 entry. The Global Effies honours effective cases that have run in four or more countries across two or more regions worldwide. Deadlines run through January 30, 2015.
 
Visit http://effie.org/award_program/partner/25 for more information or contact Hope Spithaler via hope@effie.org.
 

 
 


 

Tania Banotti Chairs EACA's National Associations Council 

Brussels, 14 October 2014: Tania Banotti, Chief Executive Officer of the Institute of Advertising Practitioners in Ireland (IAPI), has been elected to chair the National Associations’ Council of the European Association of Communications Agencies (EACA). She replaces Ralf Noecker, Managing Director of the German Agencies’ Association, GWA.
 
The National Associations' Council (NAC) comprises 29 members across Europe, each representing the industry on a national level. Click here to see EACA’s NAC members.
Find out more on EACA’s website.
 
6 October 2014: Representatives from across the media industry launched together the Swedish version of a pan-European campaign to raise consumer awareness of tailored online advertising. The initiative aims to drive consumer awareness and provide information on how consumers can make an active choice about online “interest-based” or “behavioural” advertising.
 
The overall Pan-European campaign has been masterminded, developed and funded by the EDAA (European Interactive Digital Advertising Alliance). The ad campaign, designed in partnership with Mediacom’s Beyond Advertising division, features various creative concepts including statements such as ‘How do websites know which ads will suit your interests?” and “Find out what is happening behind the ads you see on the internet”. The ads also include a zip which opens to reveal the blue triangular ‘AdChoices’ icon that has accompanied online behavioural ads in Sweden and across the EU for the last few years.
 
Find out more here



 
Brussels, 3 November 2014: Brand new extended content, the possibility for wider agency and client participation and access to the learning via mobile are three key features of the fourth edition of the European Advertising Certificate (EAC) which opened for registrations on Monday 3 November 2014.

To keep up with the fast-paced communications industry, the content has been updated to strengthen the learning for strategic planning and creativity. In addition, the EAC is now open not only to members of the European Association of Communications Agencies (EACA) within and outside Europe but also to any young professional working in the communications field for agencies or clients. Participants can register for the online learning from today onwards.  

Find out more on: certificate.eaca.eu.    
 

Brussels, July 2014: The European Institute for Commercial Communications Education (edcom) has launched its second annual Europe-wide Bachelor and Master thesis competition. The purpose of the competition is to celebrate and reward the best of the Bachelor and Master theses across edcom member schools.
 
Students wishing to participate are advised to contact the designated edcom coordinator in their school no later than 15 November 2014. Between 15 November 2014 and 15 December 2014, each school will select the best Bachelor/Master thesis written between December 2013 and November 2014. Each edcom member is eligible to select one finalist in Bachelor and one Master category.
 
Winners will be granted free participation, flight and accommodation for the EACA International Advertising School for Students between 6-10 July 2015! 
 
Find out more on the edcom website
EACA Job Platform - Free Trial
 
The newly launched EACA job finder, which is available on www.adjobs.org, is open for agencies to register for a 6-month free trial. After the trial period, an annual fee of € 495 will be charged for unlimited usage.

This platform serves as a dedicated exchange for jobs in commercial communications. Agencies looking to recruit across Europe can simply post their job vacancies on the platform helping them with the recruitment process and in the long-run creating an online employer/job seeker community for our industry across Europe.


How does this benefit agencies?
  • High visibility of job vacancy within our industry in Europe
  • Faster recruitment process
  • Browse through CVs to find ideal candidates
  • Unlimited vacancy posts
For more information, please contact: marianna.tzaerli@eaca.eu
 
EACA Partners and Members 

ACC Welcomes 25 New Members

The Belgian Association of Communications Agencies (ACC) is proud to announce that 25 agencies have decided to join ACC in 2014 so far, which brings the total number of ACC’s member to 89 members with various backgrounds and different expertise. In order to make sure that all members can be guaranteed the virtues and good fellowship, ACC created an Ethical Commission with representatives of all disciplines that will suggest extra criteria and procedures for new and existing members. The outcome of the Commission will be presented on the General Assembly meeting on 6 November 2014.
 
See all ACC members on: www.accbelgium.be/members/member-list.  

 
France: Initiative to subtitle ads

Paris, 6 October 2014: The Sustainable Development Committee of the French Association of Advertising Agencies (AACC) launched the second wave of its campaign in favor of subtitling commercials for the visually- and hearing- impaired. The campaign, co-signed by the UDA (Union of Advertisers), will be available in mailing and leaflet version.

Find out more


 
Italy: Celebrating Creativity with ASSOCOM

Milan, 2-4 October 2014: the Italian Association of Communications Agencies (ASSOCOM) organised a major advertising festival in collaboration with the Art Directors Club.
 
IF! Italians Festival is the first initiative of its kind, committed to give creativity back the role it deserves among the values that can enable truly effective commercial communication. The organisers considered that Italy is a suitable place for such an event as, despite its well established reputation in creativity due to its design industry, the country has not been as successful in establishing a definite advertising creative style.
 
Here a short film on the festival atmosphere.
 
Check out the entries and winning campaign


 
Romania:  IAB Forum Event

Bucharest, 29 September 2014: Ionel Naftanaila joined the IAB Forum where RAC (the Romanian advertising self-regulatory organisation) held a special event on OBA Self-Regulation. The aim of the event was to educate and raise awareness amongst relevant players across the entire online advertising ecosystem (advertisers, agencies, networks and media) about the importance, deployment and setup of the OBA Self-Regulatory Programme. 

For more information, contact: office@uapr.ro


 
Russia: Global Advertising Summit 

Moscow, 9-10 October 2014: Global Advertising Summit, a key event for the communication industry in Russia, was organised by the Moscow City Government and the Russian Chapter of the International Advertising Association (IAA) with the support of the Federal Antimonopoly Service of Russia.
 
The Moscow Summit was starting-point for a discussion of the global tasks facing the media communications industry. Two key themes - the interdependence of the global economy and media communications and communications in megacities - were addressed by an international line-up of speakers, including Sergei Sobyanin, Moscow Mayor, Vladimir Chernikov, Head of the Department for Media and Advertising of Moscow, Faris Abouhamad, President of IAA, Dominic Lyle, Director General of the European Association of Communications Agencies, Alexei Kovylov, President of the Association of Communication Agencies of Russia (ACAR) and Guy Abrahams, Worldwide Strategic Marketing Director at ZenithOptimedia, together with representatives of leading Russian and international industrial organizations.
 
Find out more here.  


 
With successful debut in 2013, one of the most expected and largest conferences in the field of interactive advertising will take place again in the capital of Russia under the auspices of the Interactive Advertising Bureau (IAB) Russia.
 
MIXX Conference 2014 is organised with the support of the European Association of Communication Agencies, IAB Europe and the Association of Communications Agencies of Russia and will be held in Moscow on 2 December 2014.

The event will bring together the major international players of the interactive advertising market. Topics addressed in this year's edition include: 

- Programmatic buying on Russian market. New formats.
- Mobile advertising. Trends, perspective and the first data by IAB Russia
- Open data of Russia, Europe and the United States markets
- What you need to know to win
- The next step in display advertising. New technologies and performance evaluation

FInd out more: http://mixxrussia.ru/en/news/mixx_coming/ 
 
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