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Politics & Government
European Commission Alcohol Strategy
Media convergence debate - deadline extended

EACA News
Euro Effies Awards Gala: Book your tickets!
The Digital & Social Masterclass Tour
First EACA Summer School for Academics 


EACA Partners
IAB EUROPE: 2013 MIXX Awards Finalists
WARC
Webit Congress will take place in Instanbul
Admap Subscri
ption

EACA Members
EDAA approves ABC as a Certification Provider on OBA
Germany: EACA advertising talent debate
Italy: "Comunicare Domani"
Russia: RACA 20 years celebration at Red Apple
Slovenia:20th Golden Drum Festival and EACA Master Class
UK, IPA: Calling all junior creatives
UK, IPA: 36 graduates from 2013 Ad School 






European Commission assesses Alcohol Strategy 
Brussels, 9 August 2013: the European Commission Directorate General for Health and Consumers published its final report on the “Assessment of the added value of the EU strategy to support Member States in reducing alcohol-related harm”.
The report analyses the achievements of the the European Alcohol and Health Forum (EAHF), which is assigned to ensure the promotion of responsible commercial communication and sales. Among its findings, the report notes:
  • 60% of economic operators in EAHF have carried out at least one commitment on responsible practices in the marketing of alcoholic beverages. 
  • a majority of respondents from economic operators highlighted that the Forum process has played a key role in strengthening responsible business practices; in contrast, non-industry members stressed that more could be done on marketing.
  • work carried out as part of the EAHF’s work or in connection with it has contributed to strengthening and expanding self-regulatory systems, in particular for the marketing of alcoholic beverages.
As an active member of the European Alcohol and Health Forum, the European Association of Communications Agencies committed to contribute to reducing alcohol-related harm through the Ad Venture student competition 2012/2013. The commitment was submitted in co-operation with the European Alcohol Policy Alliance and challenged students across Europe to develop a campaign which raises awareness about the dangers of binge-drinking among European youngsters.

To find out more information on EACA’s commitment, please click here.
To access the European Commission report, please click here

Brussels, 21 August 2013: The European Commission announced an extension of the deadline for contributions to the Commission’s Consultation on the Green Paper "Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values", initially due on 30 August 2013.
The Commission explained that the extension is due to the large amount of requests and set a new deadline for the end of September 2013.
The Green Paper Consultation invites stakeholders to share their views on the changing media landscape. Although it does not have direct legislative effects, the consultation might have an impact on the future of the Audiovisual Media Services Directive (AVMSD).
Some of the areas addressed in the Media Convergence consultation are:
  • The scope and definition of providers covered by EU broadcasting rules (AVMSD).
  • The Green Paper is seeking views and asking for evidence on whether the current differentiated treatment between linear (television broadcasts) and non-linear (on-demand) services is distorting the market.
  • The “fairness” of limiting TV advertising to 12 minutes per hour, whereas there are no limits for on-demand services.
  • Who decides whether there should be commercial overlays on the TV screen?
  • How can you protect children and teenagers in a progressively converged world?
  • Developments in public service broadcasting.
     
EACA is developing a response on behalf of agencies through consultation with members.
More information on the Green Paper can be found here.

 

EACA News

EACA Euro Effies Awards Gala Dinner: Book your tickets now!

Registrations are open to the EACA Euro Effies® Awards Gala Dinner, which will take place on Wednesday 18 September 2013 at Salle de la Madeleine in Brussels.
The EACA Euro Effies® are the Gold Standard in Commercial Communications Effectiveness and recognise excellence in commercial communications for campaigns that have run and can prove effectiveness in at least two European countries.

About the EACA Euro Effie Awards
Introduced in 1996 to reward advertising that builds brands across borders, the EURO EFFIES were the first pan-European advertising awards to be judged on the basis of effectiveness.  EFFIE® and EURO EFFIE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA.  All rights reserved.  Learn more about EFFIE at www.effie.org.

For more information, please visit our website: www.euro-effie.com
Click here to see the Euro Effies 2013 finalists.

Follow Euro Effies on Facebook.


Dublin, September 2013: EACA has joined up with WSC Publishing to offer a series of workshops developed and presented by the world’s leading Digital Marketing and Social Media companies and hosted on site at their European Headquarters in Dublin, Ireland on 19 and 20 September, 2013.
The Digital & Social ‘Masterclass on Tour’ is a two-day Masterclass with an alternating program of practical, intensive digital marketing and social media workshops in Dublin, hosted by the premier digital marketing and social media companies in the world, including Facebook, LinkedIn, HubSpot, Google, Marketo and Twitter.
The ‘Masterclass on Tour’ will provide insight into:
  • how digital & social media marketing can support the delivery of corporate strategy
  •  how to enhance business performance
  • how to facilitate employee engagement
Aimed at Marketing, PR, Advertising, Digital Marketing and e-Commerce professionals (agency or client-side), who want to effectively integrate a social media marketing plan to deliver their business strategy.

A carefully designed program with an efficient schedule making use of the various locations in Dublin’s docklands business district will provide each participant with six different 90-minute workshops - on location at the global companies’ European Headquarters in Dublin.
The programme is available to EACA members at the specially reduced price of € 995,00 including flights, hotels, transfers, lunches, coffee, tea and water (but excluding VAT where applicable). This is a reduction of 33% for EACA members, guaranteed until 3 September 2013.

Vienna, 28-30 August 2013: EACA International School of Advertising and Communications and the European Institute for Commercial Communications Education (edcom) have run the first European Summer School at the Werbe Akademie, Vienna, for academics involved in teaching commercial communications.

The Summer School invited academics from all over Europe to attend a three-day training and development course. The Summer School involved hand-on workshops and interactive discussions. The intensive programme included presentations given by lead agency practitioners & trainers from the EACA International School, Paul Arnold, Dietmar Dahmen and Siobhan Stanley.

Academics who participated had the opportunity to learn and practice skills that are directly transferable to the teaching environment and were part of a forum in which they had to interact and learn from advertising practitioners and academics from other countries.

For more informations, regarding the Summer School, please click here

EACA Members 

ABC collaborates with Evidon to deliver a robust and independent service
Brussels, 7 August 2013: ABC has been approved as a Certification Provider for a new Trust Seal of approval to demonstrate company compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA), the European Interactive Digital Advertising Alliance (EDAA), responsible for enacting key aspects of the self-regulatory initiative on OBA across Europe, announced today. ABC will be utilising data and technology from Evidon – which serves the OBA icon on billions of global ad impressions daily – as an integral part of its monitoring service to support this important industry initiative.

As an EDAA-approved certification provider, ABC will be responsible for independently assessing company compliance with the European Principles on OBA and issuing a Trust Seal to companies who demonstrate that they meet the standards set out in the Principles. Designed to help achieve the all-important transparency objective, the Trust Seal will be an easily recognisable symbol for both consumers and business partners, which demonstrates the good standing and responsibility of companies that receive it.

Evidon’s technology and data allows businesses to give full disclosure about how they are utilising consumer data for targeted advertising which, coupled with certification, fulfills core requirements of compliance with the EU Self-Regulatory Programme. Continuous monitoring will provide detailed company compliance information for national self-regulatory organisations (SROs) across Europe, in order to facilitate their handling of consumer complaints on OBA in a consistent and efficient manner.

Oliver Gray, Director-General of the EDAA, stated: “EDAA has taken another important step in the development of the EU Self-Regulatory Programme on OBA, recognising ABC as an approved provider of certification services and acknowledging their collaboration with Evidon to enable this.”
The approval of ABC adds to the existing providers approved by the EDAA. Approved providers offering certification services to companies within the Programme are: ABC, BPA Worldwide, ePrivacyconsult and TRUSTe.
 
For more information, please contact: Dave Barron, EDAA Project Officer (dave.barron@edaa.eu).  

The European Association of Communications Agencies (EACA) talent survey, which was initiated by the National Associations' Council Chairman Dr. Ralf Nöcker, initiated a debate among German young professionals about their entry into the advertising industry, including themes  such as starting salaries.
The lack of career starters in German communication agencies has been previously communicated by the German Association of Communications Agencies (Gesamtverband Kommunikationsagenturen GWA) and was highlighted once again through the EACA talent survey results. One of the survey findings underlined that the average entry salary for European talent entering the advertising industry is lower than desired. To address this issue, the GWA initiated a discussion on social media which created a stir among students and aspiring talents.
As a result, the communication agency “Werbeliebe”, which is run by students, wrote an open letter to German communications agencies and the GWA. Under the motto “Added value begins with appreciation”, students asked for an honest dialogue and equal footing. The open letter also included the following four theses:
 
1.     There is no lack of talents. They just don’t send applications to you.
2.     It’s not only about starting salaries, but also about poor perspectives.
3.     Cost pressure is an incredible argument if you’re moving into the finest addresses in town. Of course, employees cost the most but they are the only producing factor. Cool offices and great parties don’t produce anything.
4.     Young talents have no issue with long hours as long as they feel appreciated through advanced vocational training or simply paid overtime.

GWA reacted immediately to this call and organised a roundtable bringing together Werbeliebe, GWA agencies, the ADC as well as journalists in order to tackle the lack of talents in the German advertising industry by setting themes.

Italy 
Italy: findings at the "Comunicare Domani"                                                                                
Milan, 26 June 2013: As every year, ASSOCOM organised “Comunicare Domani”, an annual event on communication investments forecast. The event featured the call “FUTURE STARTS TODAY”, an invitation to all ASSOCOM associates to not just accept declining media spending, but call for a change.
Roberto Binaghi, CEO of Mindshare and President of ASSOCOM Research Center, presented the actual spending and end-of-year projection as gathered from investors’ plans. Results show that media spending is still suffering: by the end of 2013, there will be a total market decrease of 12,5% compared to 2012. Decrease is general across all media, with the exception digital, which will close the year with a 5,7% increase driven by the strong expansion of digital video.

Giuliano Noci, Marketing Professor at Politecnico of Milan, analysed the new consumer buying behaviour, its multi-channel attitude and the importance of mobile. This makes it urgent to overcome the logic of the Gross Rating Point, defining new metrics for advertisers and, on the agencies’ side, the need to have new skills and a 'communications consultants' attitude with an integrated, strategic and operational vision. At the same time, there is a need for new remuneration models and a more open networking attitude in order to increase opportunities.

Mario Abis, Founder and President of Makno-Abis, presented a research which involved more than 300 companies, assessing the way in which expectations towards agencies have changed and in which the need for a stronger integration among company and lead agencies emerged. At the same time, the research assessed management processes among specialised agencies. Mr Abis also managed a round table which brought together agencies and companies to discuss what the agency of the future should be.

To access the ASSOCOM presentation, please visit the ASSOCOM website.

Russia

Raca celebrates 20 years at Red Apple Festival

Moscow, September 2013: the Russian Association of Communications Agencies (RACA) will celebrate its twentieth anniversary. In honor of this event, a range of events will be held in Moscow, one of which is the Moscow International Advertising and Marketing Festival -  Red Apple.
Red Apple is a key event in the advertising and marketing communications industry and the most prestigious advertising festival in Russia. The 23rd festival will be celebrated on 26 and 27 September in the "Digital October" conference hall, one of the most innovative places in Moscow for the globally-minded technology entrepreneurship community. RACA will continue its tradition as a strategic partner of the event.

The Festival will bring together the leading creative specialists of the best international and Russian communications agencies, as well as client directors. Traditionally, the Festival consists of a competitive and scientific programme, is filled with workshops and expert presentations and concludes with the Awards Ceremony for winners of the Festival. In 2013, Red Apple continues to extend its borders, with representatives of modern art: producers, writers, artists and designers are all taking part in the Festival along with the business community.  

The Grand Jury 2013 includes leading figures such as Bruno Aveillan, Director, Quad Production (France), Will Rust, Executive Creative Director, Ogilvy (Czech Republic), Elvis Chau, Executive Creative Director/Partner, Anomaly (China), Berik Yergaliev, Art-director, Good! (Kazakhstan), Paulo Martins, Freelance Creative Director, Weiden+Kennedy (Netherlands), Ilia Uvarov, Creative Director and Head of Experience Design, R/GA (England), Steve Peck, Creative Artists Agency (USA), Evgeny Primachenko, Copywriter, Wieden+Kennedy (Netherlands), Dragos Traistaru, one of the founders of Carioca Studio (Romania), Dietmar Dahmen, Independent Expert and consultant for creative (Austria), Andrew Ushakov, Executive Creative Director, Geometry Global (CIS), Matt Gooden, Executive Creative Director, Crispin Porter+Bogusky (Europe), Till Diestel, Global innovation director, Serviceplan (Germany), Tatiana Fedorenko,  Creative Director, Leo Burnett (Ukraine). Ami Hasan, the founder, chief creative officer and chairman of advertising agency Hasan&Partners (Finland) accepted an offer to be a President of Red Apple’s International Jury.


Ljubljana, 9-11 October 2013: The 20th Golden Drum International Advertising Festival will take place in Portorož, Slovenia, celebrating its 20th anniversary. The three day festival will host creative industry experts who will present their views on the past and future 20 years of advertising industry.
The deadline for entries has been extended until 4 September 2013, while participants can register with the discounted Early Bird fee until 16 September 2013. Students benefit from free entry on the first day of the festival.

Creative academies and special program for young talents

The festival will host the best speakers in the advertising industry and beyond. Two keynote speakers have been confirmed so far: Stefan Sagmeister, world renowned New York designer who created album titles for stars such as The Rolling Stones, Lou Reed, Aerosmith, David Byrne and Guggenheim Museum and HBO network and Simon Schwaighofer, Creative Director of Red Bull Creative, in-house agency of Red Bull from Salzburg, Austria. Stefan and Simon will present the background of creative projects such as Red Bull Stratos.

The festival will also include lectures from Donald Gunn, Founder and General Director of the world famous “The Gunn Report”, Folker Wrage, Regional Creative Director of agency network McCann, Rogier Croes, visionary and founder of new trends in advertising from agency network MEC, Mikhail Elagin, Chief Creative Director of Russia`s successful independent agency Twiga, Ravid Kuperberg, coach of creativity enhancement in advertising and Christian Mix-Linzer, one of the top Berlin creators of sound development for clients such as Audi, Porsche, Ebay, Google, Orange and McDonalds.

The heart of the festival programme will continue to be represented by the Creative Academics, as the stage will once again be taken by the best agency networks and leading independent agencies. This year will also mark the first time when Golden Drum will host the Media Academy by Mec and the Digital Academy by Razorfish. The New Agenda Sessions from last year`s programme will once again appear at Golden Drum: the first one focuses on showcasing the best creative stories, branding and prediction of future trends (Branded Content and Entertainment), while the second one will be about the potential of creative and start-up industries.

The workshops and round tables will be even more personalised with a hands-on approach, while young creatives will have the opportunity to visit the EACA Advertising Masterclass, where young talents have the chance to learn from EACA top experts such as Micky Denehy, Paul Burns, Paul Arnold, Gurdeep Puri and Dietmar Dahmen. The trainers will present their unique in-depth overview of the advertising industry.
Finally, Golden Drum will introduce for the first time an opportunity for young talents to present their CV and skills to tops creative directors, during the Portfolio speed dating.

Sharpest competition for the most wanted awards of New Europe
The structure of the competition will be divided into two sections: Single Channel for works which excel with the most creative and efficient use of a single communication channel; Multi Channel for entries which reflect the most creative integration of multiple communication channels. Enric Nel-lo, Chief General Creative Director of Digital, Gray Spain will lead the Single Channel Jury, while Jaime Mandelbaum, Chief Creative Director of Y&R Central & Eastern Europe, Czech Republic, will lead the Multi Channel Jury.

Single and Multi-Channel winners will be awarded during two ceremonies. On the first day of the festival, winners in no less than nine competition groups will receive their awards. Another new entry this year is represented by the The Grand Prix Award, which will be presented as a stand-alone award for the best entry in a group. The Golden Watch Award will be presented to the best Creative Director for the Campaign of the Year which will collect most points in the Golden Drum Competition.
 
Two new Drum Competitions for the young talents
Young Drummers, under 30 years old have until 10 September 2013 to apply for the Publicis Drum Award. Throughout the three day festival, the team that prepares and presents the best campaign on a given brief will be awarded €5000. Apart from the top award, participants of the Publicis Drum Award competition will also gain unique experience from top mentors from Publicis Groupe as well as personal connections with young creatives from New Europe.
 
Moreover, this year will introduce the Beat the Drum for Change competition for young creatives under 30 years old. The Golden Drum organisers believe that the industry provides numerous opportunities to improve current issues and, for that reason, they have partnered this year with DDB Budapest. The partnership is inspired by the DDB in the  belief that an insightful idea has the power to inspire people, change their behavior and ultimately shape our society. The best poster to enter the competition until 13 September 2013 with the subject “Make space for the girls” will receive one ticket to The 3% Conference between 16th-17th October 2013, while the second and third best entries will receive a full registration for the Golden Drum Festival 2014.

For more information, please click here: www.goldendrum.com.

United Kingdom
IPA: Calling all junior creatives 

London, August 2013: The IPA Direct Marketing Group has partnered with Spencer Hickman of Death Waltz Records to offer a unique opportunity to junior creatives to pitch for the chance to promote the re-release of ‘Assault on Precinct 13’.
The budget available to promote this key moment in electronic music history is up to £10,000. The deadline to submit a 90 second video pitch is midday 16th September 2013. Please send to competition@ipa.co.uk along with your name, agency and a brief description of your creative concept.
The six shortlisted finalists and overall winner will be announced at an IPA evening at RADA, London on the 24th September 2013.
Founded by Record Store Day UK coordinator and music industry veteran Spencer Hickman in 2011, Death Waltz Recording Company is a boutique soundtrack label releasing vinyl, CD & digital.
With its careful attention to detail, it has quickly established itself as one of the leading soundtrack labels in cult films. ‘Assault on Precinct 13’ is seen as a seminal moment in electronic music that has inspired an entire generation.
Today’s dance music artists admit the importance of John Carpenter’s film and music legacy.
Says Rik Haslam, Head of the IPA Direct Marketing Group; “The idea is to celebrate creativity in digital and direct marketing by showcasing effective connected ideas. We are delighted to partner Spencer in this project. He has been part of the grass roots revival of vinyl and record shops in this digital age. His label, Death Waltz, is taken very seriously and is respected for the authentic passion with which they treat the soundtracks they celebrate. This is a unique chance for junior creatives to distinguish themselves.”
 
To view the full creative brief click here
To view full terms and conditions click here
To book tickets click here
 
36 students graduate from 2013 Ad School
London, August, 2013: Thirty-six students have successfully graduated from the 2013 IPA Ad School; 19 from the Client Services/Planning programme, eight from the Creative programme and nine from the Search programme. The students were awarded at a graduation ceremony on Thursday 22nd August 2013.
The school, which began on 1st July, is unique, with successful students not only spending eight weeks being immersed in agency life, but also completing a group project and attending weekly evening sessions.
The 2013 Ad School 
received a record 351 applications. Several students have successfully secured longer placements and jobs in many of the agencies who have participated.
The IPA would like to thank all agencies involved in Ad School 2013 and to wish the graduates every success in their future adland careers.
If you would like be part of the growing number of agencies taking an interest in showcasing the advertising industry’s worth to bright, motivated young people and to discover the stars of the future, please email Alice Littleboy on alice@ipa.co.uk for more details on how to get involved next year. 

New York, 7 August 2013: The IAB MIXX Awards 2013, in its ninth edition, celebrates creative and innovative technological executions in the vanguard of digital marketing, including 106 submissions spanning 31 categories and 17 countries. This year, seven new categories were added to the competition and the finalists represent the leading lights from agencies and brands, capturing the best and brightest of today. 
“The 2013 IAB MIXX Awards celebrates outstanding achievement in digital marketing and advertising from the past year, they are really about pivoting to the future and unveiling the next iteration of creative online excellence.” (David Doty, Executive Vice President and CMO, IAB).
The award categories are grouped into two new arenas: “Tools, Tactics, and Technologies” and “Strategies and Objectives,” with the seven new ones, including Augmented Reality, Branded Utility, Clicks-to-Bricks, Content Marketing, Custom Mobile Rich Media Display, IAB Standard Mobile Rich Media Display, and “Can`t be Contained!“, for work that defies classification. The last category is assigned to identify campaigns that push boundaries and point to the future of digital advertising. 
For the full list of categories, please visit: iab.net/mixxawards/entry_categories
The IAB MIXX Awards Gala will take place at the Crowne Plaza Hotel Times Square (1605 Broadway at 49th Street) on Tuesday, September 24, and will be hosted by TV personality, author and comedian John Hodgmanm. 
 
To find out more about the IAB MIXX Awards 2013, please click here

WARC
GMI rises 1.3 points from July 
The global marketing industry enjoyed generally positive business conditions in August, despite some less optimistic results in Europe and Asia, according to Warc’s Global Marketing Index.
 
The global index of marketing budgets held steady, returning a reading of 51.5 this month – the same reading as July. But Asia Pacific experienced a net decline in budget expectations: after July’s sharp drop to a flat 50.0, the region’s index is down further in August, to 48.2.
 
Europe has seen a slight improvement, reaching 50.0, a 0.3 increase from July. Only the Americas, up 0.3 points from July to 55.8, saw a net rise in marketing budgets for August.
 
Warc's Global Marketing Index is produced in association with World Economics.

Webit Congress 2013 will take place in Istanbul, Turkey on 6-7 November 2013
Webit Congress is the leading event for the digital, technology & telco markets in Europe, Middle East, Africa and Asia, which last year gathered over 6200 delegates from 72 countries. With 187 world class speakers, creating a congress agenda of over 105 hours, the Congress is the biggest educational forum on all things digital in EMEA.

Book your seat now and experience:
  • Action-provoking keynotes, backed by comprehensive case studies and know-how;
  • Exciting panel discussions, as the audience and panellist explore together the challenges and    possibilities ahead;
  • A unique chance to get an answer for your questions by the world’s most recognised experts;
  • Unparalleled networking opportunities with over 3000 Digital Marketing and Innovative Stage delegates.
For more information, click here.
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