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Politics & Government
European Council
Competitiveness Council to Discuss Copyright
European Commission
Digital Single Market: Make Vision Reality
European Parliament
Parliament Adopts Online Gambling Report
Resolution Recognises Advertising Self-Regulation
Misleading and Comparative Advertisng Review


EACA News
EACA Care Awards: Gala Registration until 4 June
EACA Euro Effie Awards Gala: Save the Date!
IMC European Awards: Call for Entries
New President of edcom Elected
Ad Venture Competition 2013: Bulgarian Students Win

EACA Members & Partners
Croatia
Days of Communications
Romania
UAPR Courses for Agency Professionals
UAPR Continues Students Dialogue Series



EDAA Wins IAB Europe's Initiative of the Year Award
Nielsen Quarterly Global AdView
ProcureCon Marketing & Digital Services Conference
WARC: Positive Global Marketing Outlook
Webit Congress 2013 on 6-7 November
2012 AdEx Benchmark Survey
Admap Subscription


European Council


Competitiveness Council to Discuss Copyright


The second meeting of the Competitiveness Council under the mandate of the Irish Presidency of the EU took place in Brussels on 29 and 30 May 2013 and was chaired by Irish Minister for Research & Innovation, Seán Sherlock. The European Commission was represented by Vice-President Antonio Tajani; Vice-President Neelie Kroes; Commissioner for Research and Innovation Máire Geoghegan-Quinn; and Commissioner for Education, Culture, Multilingualism and Youth, Androulla Vassiliou.
 
The most relevant items on the agenda included:

Modernisation of Copyright Law: Content of the Digital Single Market – The European Commission reported to the Council on the state of play and progress of “Licences for Europe”, a European initiative aimed at establishing a structured dialogue to identify solutions which can be applied to copyright related issues in the digital era.

Collective management of Copyright - Commissioner for Internal Market Michel Barnier pleaded for political agreement to be reached during the current mandate of the European Parliament (set to end in June 2014), underlining the need for further development of online services in Europe.
 
More information can be found here.
 
 
Brussels, 28 May 2013: Commissioner for Internal Market, Michel Barnier, gave a speech during the  conference “The EU Digital Single Market: from rhetoric to reality”, summarising the three major policy fields the European Commission is currently focusing on in order to create a “genuine digital single market”:
  • Setting the right framework to develop online services and e-commerce: the Commission will soon propose new legislation on ‘notice-and-action’ to make it easier and more efficient to apply. This will ensure quick action against illegal content online.
  • Intellectual property and copyright: the Commission is currently assessing the copyright legislation through the “Licenses for Europe” initiative and through an impact assessment;
  • Public administrations should be a full part of the digital single market: the Commission is focusing on a gradual transition to e-procurement for the whole EU and it will shortly propose legislation on e-invoicing, in order to further remove barriers to cross-border public procurement and create new business opportunities.
The full speech of Commissioner Barnier can be found here.
 
 
Brussels, 30 May 2013: Members of the European Parliament Internal Market and Consumer Protection Committee adopted an own-initiative report on “Online Gambling in the Internal Market” by 32 votes in favour, 3 against and no abstentions. Among others, the report recognizes that online gambling should remain a national matter and recommends for member states to regulate according to their different cultures and traditions. Except for areas such as Data Protection or the protection of vulnerable consumers, the report states that the European Union should not have a substantial role to play in the regulation of online gambling.

The European Parliament report follows the European Commission Communication published at the end of 2012, in which the Commission concluded that:
  • Online gambling in the EU is characterized by diverse national rules.
  • Member States may indeed restrict or limit the supply of all or certain types of online gambling services on the basis of public interest objectives that they seek to protect in relation to gambling.
  • An increasing number of Member States are seeking to address the challenges they face and are reviewing their national regulations and practices.
  • Due to societal and technical issues, the issue of online gambling needs to be tackled at a cross-border level.     
More information about the European Parliament report can be found here.
 
 
Brussels, 22 May 2013: the European Parliament adopted a resolution on the Implementation of the Audio-Visual Media Services (AVMS) Directive during its Plenary Session in Strasbourg. The resolution was adopted with a majority of 593 votes in favour, 69 against and 14 abstentions.

The text came as a response to the Commission’s report on the application of the AVMS Directive, published in May 2012, in which the Commission welcomes the progress made by the industry in the field of advertising self-regulation.

Some of the most relevant provisions of the European Parliament report include:
  • The recognition of advertising self-regulation as a complement to regulation and of the valuable contribution of initiatives such as the EU Pledge;
  • Calls on the Commission to update its Interpretative Communication on television advertising to take account of experience gained under the EU Platform for Action on Diet, Physical Activity and Health and the EU Alcohol and Health Forum.
 
The full text of the report can be found here.
 
Brussels, 8 May 2013: The European Parliament Committee on the Internal Market and Consumer Protection (IMCO) published an own-initiative on 'Protecting businesses against misleading marketing practices and ensuring effective enforcement - Review of Directive 2006/114/EC concerning misleading and comparative advertising'.
 
The report draws attention to rogue companies that send out “forms inviting businesses to complete or update their business name and contact details, seemingly for free”. In fact, such schemes bind signatories to an unintentionally signed contract, to be listed in a business directory at a yearly charge of up to EUR 1000 or more. This particular form of misleading advertising mainly targets SMEs, schools, churches, hospitals, NGOs, municipalities and other public authorities and, according to the IMCO draft report, account for a financial loss of billions of euros each year.
 
The report calls on measures to prevent such companies from operating in the EU, to improve enforcement and cooperation with third countries.
 
The report is now subject to amendments until 18 June 2013.
 
The full text of the report can be found here.
 
EACA News
 
The winners of the 2013 EACA Care Awards will be announced at the European Parliament on 5 June.  The winning agencies will receive their awards from Jury Chairman Heinz K. Becker, Member of the European Parliament (EPP, Austria).
 
The main aim of the EACA Care Awards is to highlight the advertising industry's specific contribution to society by selecting and celebrating the most powerful and relevant social marketing campaigns. The EACA Care Awards cover subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues. A panel of Members of the European Parliament and media & agency representatives, chaired by MEP Heinz K. Becker, has selected the winners of the 2013 EACA Care Awards from 60 entries from 16 countries.
 
The entries were judged in 6 categories: Non-profit Organisations and Non-governmental Bodies; Government Bodies and Related Organisations; Local and Regional Authorities; Public and Private Sector Businesses; Corporate Governance (CSR) and Invest in Youth.
 
A new Award has been introduced this year to recognise exceptional contribution by an MEP to social, environmental or humanitarian causes.
 
The last day to register for the Awards Ceremony is June 4th: click here to make your registration.
 
 
About the EACA Care Awards
The EACA Care Awards are supported by ACT Responsible, a non-profit initiative promoting responsible communication on sustainability, equitable development and social responsibility. All the entries will be included in the ACT Responsible online gallery and eligible for selection in the ACT Responsible World Tour Exhibition.

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The EACA Euro Effie® Awards Gala will take place on Wednesday 18 September 2013.

The call for entries is now closed and the judging process will take place during June. The second round jury will meet in Brussels on 28 June, chaired by Georges-Edouard Dias (recently Head of Digital at L’Oreal) to decide this years winners.

The EACA Euro Effies® are the Gold Standard in Commercial Communications Effectiveness and recognise excellence in commercial communications for campaigns that have run and can prove effectiveness in at least two European countries.

For more information on the Awards, please visit: www.euro-effies.com.

About the EACA Euro Effie Awards
Introduced in 1996 to reward advertising that builds brands across borders, the EURO EFFIES were the first pan-European advertising awards to be judged on the basis of effectiveness.  EFFIE® and EURO EFFIE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA.  All rights reserved.  Learn more about EFFIE at www.effie.org.

 

Brussels, 6th May 2013: The EACA and the Integrated Marketing Communications Council of Europe (IMCC) have announced the call for entries for the 2013 IMC European Awards for Integrated Marketing Communications.

The IMC European Awards are open to national award winners in the 9 member countries of IMCC, Belgium, Czech Republic, France, Germany, Greece, Ireland, Italy, Spain and the United Kingdom. An international category accepts entries from countries outside Europe.

The Awards are managed by the EACA, with the assistance of the Integrated Marketing Communications Council of Europe and with the support of WARC and Adforum. The call for entries for the IMC European Awards 2013 runs from 6th May to 15th July 2013.  Finalists will be announced in September on the dedicated IMCC website www.imcceurope.com.

Entries will be judged online by a panel of 60 senior industry European representatives. Judging will take place from 28th July to 2nd September 2013.

Click here to register for the IMC European Awards 2013.

About the IMCC
The aim of the IMCC is to act as a central source of information for the industry and to assist in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas:  best practice, lobbying and recognition by way of a reputable Awards competition, ‘The IMC European Awards’.  IMCC members belong to the national associations in 9 European countries: Belgium, Czech Republic, France, Germany, Greece, Ireland, Italy, Spain and United Kingdom.

For more information click here.
 

Lisbon, 16 May 2013: Frances Illingworth, Global Recruitment Director at WPP, has been elected President of edcom, the European Institute for Commercial Communications Education, for the period 2013-2015.
 
edcom was founded in 2007 by EACA, the European Association of Communications Agencies, to promote excellence in commercial communications education and research, enhance communication and co-operation between the European commercial communication sector and academic partners, to facilitate cross-border education, employment and exchange of commercial communications students and to promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.

“I am honoured to have been asked to take on the Presidency of edcom from 2013. Having been associated with EFCCE (now edcom) for some years I have watched it mature and develop into a highly effective organisation, devoted to the pursuit of higher standards and relevance for young people entering our industry. My predecessor has put great emphasis on extending learning opportunities for our students and academics, and I believe our 'product', as it were, represents the gold standard in communications' education. So now our network is truly international and continues to grow, and the quality of our graduates is amongst the best, I intend, during my Presidency to place emphasis on building edcom's relationship with our member agencies. In my role as a Director of Talent, I listen constantly to the complaint that there is not enough good talent in our industry. Only we can address this issue, and it starts with our commitment to young talent”, said Illingworth, introducing her programme.
 
For more information, click here.
 
Brussels, 20 May 2013: A pan-European public awareness campaign about the risks of binge drinking among 18 – 25 year-old Europeans by four Bulgarian students has won the 6th Ad Venture student competition organised by EACA through its European Institute for Commercial Communications Education, edcom.
 
The “Antennas” team from New Bulgarian University in Sofia, Bulgaria, represented by Iviana Gicheva, Ivan Hristov, Elitsa Radeva and Aleksandra Stoimenova defeated 78 other teams from 14 countries to win first place, answering a brief developed in collaboration with the European Alcohol Policy Alliance (Eurocare) under the framework of the European Commission’s Alcohol and Health Forum. The winning team will attend the student programme at Cannes Lions Advertising Festival in June in recognition of their success.
 
The objective of the winning campaign “Like your Reflection?” is to achieve 40% awareness about emotional damage among the target group, to overturn the perception that binge drinking is cool and to lower consumption levels of alcohol by at least 30%.
 
Three finalist teams were selected during two initial judging rounds and invited to present their campaigns to the third round jury and delegates during the edcom annual Conference at IADE Creative University on 17 May in Lisbon, Portugal.  The two runners-up were the “Empty Whale” team from University of Navarra, Spain and the “Madness” team from Bucharest University, Romania.
 
Click here to read more.
Croatia

Days of Communications Gathered More Than 1200 Marketing Professionals, Advertisers and Students from Croatia and the Region



Rovinj, 16-19 May 2013: Leading advertising experts thrilled participants with inspiring and educational lectures at the Croatian festival of marketing communications which took place from 16 to 19 May at the design hotel Lone in Rovinj. The event gathered more than 1200 people from advertising agencies, their clients and students of marketing and communications, who had the opportunity to exchange experiences and learn from the world's top experts in the field of traditional and online advertising.

The festival combined the events IdejeX and Effie's with the aim of promoting the best marketing projects and share experiences on the role of traditional and digital advertising in creating business solutions for economic development.

Participants had the opportunity to learn about the most effective recent advertising campaigns, were aquatinted to the agency, advertiser and campaign of the year, the best digital works, as well as the best advertising campaign suggested by students for Erste Bank.
 
More information can be found on the HURA website.
 
UAPR Courses for Agency Professionals

Between 18-27 June 2013, the Romanian Association of Advertising Agencies will organise a series of full day courses with leading professionals in the communications industry, delivered by the EACA International School.
 
18th of June - Growth, New Business & Pitching Skills with Micky Denehy
Participants will learn new skills, sharpen existing skills and develop a keen focus on what it takes to win. They will learn the truth about what clients love and hate about pitching agencies, why they really change agencies and key tips on how to manage resources in the most efficient way whilst working as a team.
 
19th of June - Negotiation Skills with Rosie Doggett
You need to know how to negotiate. You are negotiating every day at the moment but don’t realize it. This course will walk you through the process and make you more confident next time you are sitting across the table about to negotiate a contract and fees. The practical exercises will be fun but will illustrate the point that both negotiating sides have different agendas and it is about learning how to reach a win: win for both parties at the end of the process.
 
24th of June - Bringing Creativity into the Digital World with Dietmar Dahmen
The aim of the course is make people feel empowered in the world of social media and digital innovation. The media world is changing out of all recognition and it's not surprising that approaches that worked in the "old" world won't translate easily into the new world. This course is about understanding basic principles of creativity - impact, emotional connection - and applying them to the digital world.
 
26th of June - Mini MBA – The Fundamentals of Business & Marketing with Paul Arnold
This workshop takes the delegates through the key driving principles of business and marketing and places communications into context within this larger framework.  To instill an understanding of, and confidence in, the key principles that underpin any business. At the end of the course, the delegates will be more aware of the key drivers of a business.
 
27th of June - Strategic Brand Planning Skills – With Paul Arnold
This course will help you to hone your skills as a strategic brand planner, so that you can write creative briefs to inspire outstanding advertising that will bring commercial success.
A good brand planner needs to blend different types of skills. You need to be both analytical and empathetic. You must be a team player and be able to think for yourself. You communicate with clients, consumers and the different agency departments.
 
For more information and subscriptions, please contact office@uapr.ro.
 

Bucharest, June 2013: the Romanian Association of Advertising Agencies (UAPR) is organising a series of meetings between communications professionals and students interested in the communications industry.  This is a chance for students to find out more about advertising agencies, the type of work they do and the career opportunities they offer. At the same time, agencies enter into direct contact with talented students who might be interested in a traineeship.
 
So far, students have been able to  meet Radu Florescu – UAPR CEO and Saatchi & Saatchi Romania President, cu Lucian Georgescu – GAV Managing Partner and Claudia Chirilescu – Spoon Media Managing Partner.

Although UAPR Dialogues are mainly targeted at marketing, communications and advertising students in their final year of studies, all students are invited to apply by sending their CV to office@uapr.ro.
Brussels, 24 May 2013: The European Interactive Digital Advertising Alliance (EDAA) was presented with the IAB Europe’s Initiative of the Year award last night during the Interact Congress in Barcelona.
 
The award recognises the groundbreaking work that the EDAA has been doing together with EASA’s industry and self-regulatory organisation (SRO) members in contributing to producing a credible and accountable self-regulatory programme on OBA across all EU and EEA markets.
 
Since its launch in October 2012, the EDAA has striven to enable an operational mechanism that provides real transparency, choice and control for  consumers with regard to targeted ads across Europe. EDAA does this by licensing the ‘OBA Icon’ to companies involved in online behavioural advertising across Europe; by clicking on the Icon internet users are taken to www.youronlinechoices.eu - where they can find easy-to-understand information on the practice of OBA as well as a mechanism for exercising informed choice.
 
The work of the EDAA was recognised as it reflects IAB Europe’s key objective of promoting self-regulation as an effective alternative to regulation. Alain Heureux, speaking on behalf of IAB Europe and as chair of the EDAA board, said, “The official launch of EDAA in 2012 is a major accomplishment for the digital advertising industry and therefore we are pleased to honour the stakeholders and founding members of the new organisation with this special prize”. 
 
Oliver Gray, Director General of the EDAA, said, “I am thrilled that the EDAA has been recognised by this award. This is the result of  great cross-industry cooperation between advertising industry bodies and SROs, backed up by fantastic EDAA staff teamwork. We are now working to get even fuller coverage and are convinced this programme will make a difference”.
 
Dominic Lyle, EDAA treasurer and Director General of EACA, collected the award on the night and said, “It was a great honour for EDAA to be recognised amongst the winners of these prestigious awards, standing out as the “Initiative of the Year” for 2013. I was honoured to collect the Award on behalf of all the colleagues who made this valuable initiative happen.”
 
The work done leading up to the award has been the subject of several roundtable discussions with the EU Commission (DG Connect), SROs, Industry and NGOs over the last two years. Later  this year EDAA will launch an online consumer education campaign across EU Member States to raise the awareness and understanding of EU citizens of digital advertising and in particular OBA.
 
For more information please contact David Baron david.baron@edaa.eu.
New York, April 2013: Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 percent year-over-year increase, and a strong second half in North America contributed to a 3.2 percent rise in global ad spending for the year. Overall, TV ad spending accounted for 62.8 percent of global ad dollars in 2012.
 
2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter.
 
While global advertising spending increased overall in 2012, not all sectors reaped the benefits. The telecommunications, consumer goods and media sectors saw the biggest increases, earning year-over-year jumps of 7, 6.8 and 5.8 per cent. Comparatively, former top performers like healthcare and durables saw reduced spending for the year.
 
For more information, click here.
The ProcureCon Marketing & Digital Services conference will take place on 10th – 11th June. Over 75 (120 expected!) senior level marketing procurement professionals are already confirmed to meeting at the Jumeirah Carlton Tower in London to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and optimisation of digital and marketing spend.
Here’s a preview of just some of the attendees… 
  • Benoit Dauchin, Group SCM Services Director, Vodafone
  • Eliseo Rojas, Vice President, Chief Procurement Officer, Interpublic Group of Companies
  • Philippa Snare, Chief  Marketing Officer, Microsoft UK
  • Dominic Grounsell, Marketing Director, More Than
  • Debbie Morrison, Director of Consultancy and Best Practice, ISBA
  • Sopan Shah, Global Advertising & Marketing Procurement Leader, Nestlé
  • Steve Lightfoot, Global Communications Procurement Manager, World Federation of Advertisers
  • Sinead Finnegan, Strategic Procurement Business Partner – Marketing, Kellogg Company
  • Paula O'Reilly, Senior Procurement Manager, BT Retail Media and Marketing, BT
  • Kathryn Derbyshire, Global ATL Procurement Manager, Bacardi Martini Corporation
  • Aurélien Givert, Marketing Category Senior Manager, Sony
  • Kerry Aspinwall, Global Marketing Procurement Lead, Google
  • Stephanie Harper-Jones, Director Sales and Marketing Sourcing, Nokia
  • Simon Soothill, Head of Marketing Sourcing, Lloyds Banking Group
  • Michael Connett, Global Sourcing Manager, Intel
  • Kate Fryer, Procurement Category Specialist Lead – Marketing, Nationwide
  • Tina Fegent, Director, Tina Fegent Procurement Consultancy


The procurement experts above are reviewing and managing their organisation’s traditional and digital global marketing spend. Will you join them?

With this being Europe’s only event to approach the marketing category from a procurement point of view, this conference will give you an unrivalled opportunity to network, discuss and learn with them around these key topics:
  • Influence/manage the spend within the marketing category better to impact the bottom line
  • Measure and steer marketing initiatives towards tangible results – ROI
  • Gain internal buy-in from your marketing stakeholders to deliver value for money to the best of your ability
  • Attract, manage and retain marketing procurement professionals
  • What advice would you give a room full of 120 key decision-makers?
  • How can you help them identify the mid to long-term strategies they need to optimise spend programmes via multiple media channels?
  • What tools and capabilities do you have to enable them to increase spend visibility via analytics and benchmarking and report tangible savings to the board?
  • Where can you help them manage internal stakeholder relationships to increase accountability of spend?
  • What advice can you give them for recruiting a marketing procurement team with the knowledge, talent and expertise to align their daily role with the reporting required by the Board?
ProcureCon Marketing & Digital Services in June will enable you to showcase your expertise to these key decision-makers, opening doors to work with a broad range of FTSE 250 companies on a global strategic basis.

In partnership with ProcureCon, EACA gives a 25% discount to its members - Book before 10th May and save £400! Simply quote the booking code EACA25!

Register no later than 10th May 2013. Simply e-mail procurecon@wbr.co.uk or call on +44 (0)20 7368 9565.
London, May 23 2013: Marketers are showing continuing confidence in the state of the industry, according to the latest data from Warc’s Global Marketing Index.
 
The index of marketing budgets rose for the fifth consecutive month, to reach its highest value since the index began in October 2011: 54.3 (up from 52.9 in April).
 
In the Americas, the index for marketing budgets rose 3.2 points to 58.0, the highest regional figure for marketing budgets recorded so far. Asia Pacific’s index also increased, to 53.8. Europe, on the other hand, slipped back below 50, to 49.7.
 
Warc's Global Marketing Index is produced in association with World Economics.
 
Click here for the full press release.
Webit Congress is the leading event for the digital, technology & telco markets in Europe, Middle East, Africa and Asia, which last year gathered over 6200 delegates from 72 countries. With 187 world class speakers, creating a congress agenda of over 105 hours, the Congress is the biggest educational forum on all things digital in EMEA
 
Book your seat now and experience:
  • Action-provoking keynotes, backed by comprehensive case studies and know-how;
  • Exciting panel discussions, as the audience and panellist explore together the challenges and    possibilities ahead;
  • A unique chance to get an answer for your questions by the world’s most recognised experts;
  • Unparalleled networking opportunities with over 3000 Digital Marketing and Innovative Stage delegates.

For more information, click here.
 
Barcelona, 23 May 2013: IAB Europe's annual AdEx Benchmark survey - the definitive guide to the state of the European online advertising market - was released today at IAB Europe's Interact conference in Barcelona.
 
The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of 11.5% in 2012. Europe continues its strong growth curve in both early adopter and emerging markets. Diversity of online advertising was a strong contributor to ongoing European growth in spite of continuing macroeconomic volatility.
 
Kimon Zorbas, CEO of IAB Europe, said that the trajectory was positive. "With a 15.3% growth in 2011 and continuing strong growth of 11.5% in 2012, our sector is bucking the trend in Europe. Display advertising has continued its renaissance, driven both by the recognition of online display as a branding medium and the explosion of the big data economy. Big data relies on the rich metrics delivered through the online medium."
 
Click here to read more.
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