Politics & Government
European Commission - Physical Activity and Health 
European Parliament votes on Online Gambling
Misleading Advertisement Practices

European Parliament approves Tobacco Products Directive

New EACA President
EACA Euro Effies 2013 winners announced
New Webinar sessions 


EACA Members
France: Best of Cannes Lions
Germany: Need for Brains

UK: IPA News

EACA Partners
Nielsen: Under the Influence: Consumer Trust in Advertising
Warc: Warc Launches $10,000 prize for Social Strategy

Warc: European marketing budget outlook improves
Webit Congress 2013
Admap Subscription

European Commission - Physical Activity and Health

Brussels, 26 September 2013Brussels, 26 September 2013: The European Commission hosted its plenary meeting of the European Platform for Action on Diet, Physical Activity and Health which focused on consumer information and labeling.
The Commission gave an update on the Food Information to Consumers Law (EU Regulation 1169/2011) which will apply as from 13 December 2014, while the obligation to provide nutrition information will apply as from 13 December 2016. The stakeholders have undertaken a total of 29 commitments related to 'consumer information and labelling' – for example,
  • FoodServiceEurope presented the Provision of nutritional information to the end consumers’ commitment which is aiming to experiment, disseminate and share the best ways of providing relevant and adequate nutritional information to the end consumers, taking into account the constraints under which food service companies operate.
  • Access to Nutrition Index introduced the initiative Access to Nutrition Index (ATNI) designed to address obesity and under-nutrition. The initiative aims to rank food companies based on how well they perform in the area of nutrition in terms of addressing both obesity and under-nutrition.
The next meeting of the Platform will take place on 26 November 2013. 
To access the report, please click here.

Strasbourg, 8 October 2013: Members of the European Parliament approved tougher rules on the manufacture, presentation and sale of tobacco products.

The Parliament voted for new EU graphic pictorial warnings to cover 65% of a cigarette pack. This is the same proportion called for by the Council of Ministers. The proposals also include a ban on words like "light", "mild" and "low tar", deemed to be misleading.
As the Parliament proposal is close to the position of the Council of the European Union adopted on 21 June 2013, it is expected for discussions on the final legislation to progress rapidly and for the two institutions to reach an agreement during the current legislature. 
"I am confident that the revised directive on tobacco products can still be adopted within the mandate of the current Parliament," said Tonio Borg, European Commissioner for Health and Consumer Policy.
For more information, please click here.

European Parliament Votes on Online Gambling

Brussels, 10 September 2013: The European Parliament adopted a report on Online Gambling in the Internal Market, prepared by the Internal Market and Consumer Protection committee (IMCO), which mandates the European Commission to set common standards in order to better protect European consumers who are attracted by online gambling. 

Additionally, the Member States are asked to apply their legislation on online gambling more strictly. Otherwise the Commission is instructed to sue the Member States before the European Court of Justice.
Among other provisions, the report: 
  • Calls on the Member States and on operators to encourage responsible advertising in relation to online gambling,
  • Asks the Commission to include common minimum standards which provide sufficient protection for vulnerable consumers,
  • Recommends that advertising should be responsible, contain clear warnings as to the risks of gambling addiction,
  • Calls for socially responsible advertising of online gambling games to be permitted only for gambling products which are legal, and
  • Expresses that advertising should contain clear information concerning the consequences of compulsive gambling.
Although not a legally-binding document, the Parliament report on Online Gambling precedes the European Commission Recommendations on the common protection of consumers of gambling services and on responsible gambling advertising, scheduled for adoption by the end of 2013. 
To access the adopted text, please click here.

Misleading Advertisement Practices

Brussels 26 September 2013: the European Parliament Internal Market and Consumer Protection Committee unanimously adopted an own-initiative report on Misleading Advertisement Practices.
The Report formulates recommendations on how to fight misleading marketing practices such as paying for inclusion in business directories that are either fake or insignificant and non-existing patent organisations or chambers of commerce.
As the level of protection for businesses against misleading marketing practices varies greatly amongst Member States, the Committee calls on the Member States to introduce certain measures concerning:
  • The cooperation of their tax authorities with national focal points by actively inspecting companies which have been reported to use misleading marketing techniques;
  • Propose means of better controlling fraudulent debt collection agencies, both before and after their formal establishment;
  • Introducing national laws making it possible for victims of misleading marketing practices to receive adequate and timely compensation for the damage caused;
  • As misleading marketing practices are not a purely European phenomenon, the Committee stresses the importance of international cooperation in combating these practices.
The Report will be voted by the European Parliament Plenary on 22 October 2013. More information can be found here

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David Patton, President & CEO of Grey Group EMEA, has been unanimously elected President of EACA (European Association of Communications Agencies) for the next two years. He succeeds Moray MacLennan, CEO Worldwide of M&C Saatchi. 

Patton used the platform of the Euro Effies Awards Gala in Brussels to highlight his intention of continuing the work of the previous Presidency:

“I want to pick up and continue the great work done by Moray MacLennan in creating a platform for young entrepreneurs, ‘This is My Future’. So we will continue, with Moray’s help, to pursue potential financial support to make this powerful initiative a real force for successful growth in the future”, says Patton.

Patton will use the two years of his EACA Presidency to focus on  three key priorities: first, putting young people at the forefront of our efforts as an Association as the only way to ensure that we develop our businesses around people who can help us to grow; second,  coming out of recession, EACA should play a vital role in helping our industry to learn from the past and to understand how to apply that learning going forward; thirdly, Patton wants to address the issue of client/agency relationships and to move agencies further up the client agenda.

You can find the full press release here.
For further information, please contact Dominic Lyle, Director-General EACA:

EACA Euro Effies® 2013 winners announced 
Grey EMEA wins Agency of the Year

Brussels, 19 September 2013: The 2013 EACA Euro Effies winners were announced in Brussels’ Salle de la Madeleine last night. Winners from 8 countries across Europe were awarded a Euro Effie for their work.

Germany won 8 out of 19 awards, followed by the United Kingdom with 3 and Denmark with 2. Agencies from Austria, Belgium, Netherlands, Sweden and Switzerland walked away with one Euro Effie Award each.

For the second year in a row, Grey EMEA was recognised for their outstanding work with the prestigious Agency of the Year Award. Golds were awarded to The Brooklyn Brothers & Islenska for their Honorary Islander campaign, Geometry Global and VisitScotland for their Brave campaign, Ogilvy & Mather and Reed Messe Vienna for the Model Makers Fair campaign Stratos Jump, VCCP for easyJet’s Europe by easyJet and UncleGrey and Bestseller for ONLY’s brand re-launch The Liberation.

The Euro Effies Awards are produced in partnership with Euronews and supported by the European Publishers’ Council, Print Power, TIME & Fortune magazines, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics, Nielsen, Bacardi-Martini and creativebrief.

To find out more about the 2013 EACA Euro Effies and to see the full list of winners, please click here or contact Nathalie Shammah, Communications & Events Manager:

2 October 2013: The European Institute for Commercial Communications Education (edcom) presented its first webinar of this academic semester. Gwyneth March, one of the trainers from the EACA International School of Advertising and Communications, talked about ‘What advertising can and cannot do’ and engaged in dialogue with students from Europe and beyond.
Upcoming webinars:
  • 6 November 2013: ‘Getting a job in advertising -  What do interviewers expect from graduates?’ with Frances Illingworth, Global Recruitment Director for WPP;
  • 4 December 2013: ’Living the dream: what is it like to work in an ad agency?’ with Sanne Rahbek, Digital Design and Communication at IT University.
About edcom:
The European Institute for Commercial Communications Education (edcom) was launched by the European Association of Communications Agencies along with the founding academic partners. edcom aims to promote excellence in commercial communications education and research, as well as developing further exchanges between the European commercial communications sector and academic partners.

For more information about edcom webinars, click here

EACA Members 

France: The Best of Cannes Lions

Paris, 3 October 2013: The French representative of Cannes Lions, together with the Association des Agences-Conseils en Communication (AACC) organised an annual screening called the Best of Cannes Lyons in partnership with Strategies, Yahoo, the Authority Regulating Professional Advertising (ARPP), the National Audiovisual Institute (INA) and the Union of Advertisers (UDA).

The event represented an opportunity to recall the winners and award-winning campaigns at the French festival in the presence of judges Bridget Jung (Digitas Paris-LBI), Valerie Levy-Harrar (BBDO-Proximity), Paul Wauters (Babel) and Brigitte Cantaloube (Yahoo).

More information on the event can be found here.


Germany: Need for Brains

Frankfurt am Main, 19 September 2013: The Association of Communications Agencies (GWA) has launched its new educational online platform, Need for Brains.The aim of the initiative is to provide users with high quality content from renowned industry experts and the achievement of training success. With priority given to recent trends, technologies and practical as well as agency-relevant themes, the education is based on videos with a maximum length of 10 minutes.

Every unit consist of one video followed by a short test of three questions. Users can collect points with each successfully completed unit in order to qualify for a certificate of competence.
 Some of the advantages of the new platform are:
  • Users are not bound to a strict curriculum and timetable – participants can schedule their learning according to their own timing and thematic priority.
  • The program is available on stationary computers or via notebooks, tablets or smart phones any time, anywhere.
  • Interactive elements offer users the possibility to rate content, participate in discussions and interchange with other users and industry experts.
  • Users can bookmark favoured content for direct demand.

For more information please contact Wendy Nowland, PR manager:

IPA announce Euro Effie Awards advisory service

The scheme will offer mentoring to guide them through the process of submitting a high-quality paper to next year’s IPA Effectiveness Awards, a rigorous awards scheme where winners have to prove beyond doubt that communication ideas deliver a return on investment.

The Grand Prix is awarded to the most outstanding paper, followed by Gold, Silver and Bronze awards. The IPA is partnering with the Euro Effies Awards, which celebrates effective pan-European campaigns.

The mentors participating in the advisory service consist of individuals who are experienced authors, judges and consultants on effectiveness, and will guide the entrants through the processes involved in writing a paper and will help them to identify the key elements and data-sets.

For more information, please visit this site.


IPA elects eight new members
At the IPA’s quarterly council meeting on 12 September 2013, eight agencies were elected into membership: Babygrand, BMore Creative, Marketing Options International, Media Agency Group, Media Minds Global, Now, Opticomm Media and Work Club. This brings the total number of agencies in IPA membership to 295.

For more information about IPA membership, click here.

ADAPT hub launched

The hub will pull together all the content from the different strands of IPA President, Ian Priest’s ADAPT agenda.
The IPA’s ADAPT programme is a series of initiatives, think tanks and events we're calling ADAPTATHONS taking place over the next 18 months.
Clients and agencies will work together to explore five key areas crucial to improving commercial creativity in an evolving advertising industry (Alliances, Diversification, Agility, Profit, Talent.)

For more information, please click here.

IPA Council returns vote of no confidence in GPS
At its meeting on 12 September 2013, the IPA Council unanimously passed a vote of no confidence in the Government Procurement Service (GPS) to run the selection process for communications agencies to work on Government business.

This vote comes after 13 months of dialogue with the GPS over Framework One (Creative Services) and Framework Two (Strategy and Planning) - and after significant problems with the e-auction process required for Framework Two.

More information can be found here.

New rules on gambling adverts announced
Following a public consultation to which the IPA contributed, CAP has decided to change the CAP Code which, by Rule 16.3.14, prohibits marketing communications for gambling products from featuring people who are or seem to be under the age of 25 playing a significant role.
The change will now allow marketers to feature people under the age of 25 on betting websites where they are illustrating a bet being offered. This restores the position that had existed prior to CAP’s digital remit extension where betting websites could use such images, for instance, a footballer illustrating a bet on their performance in a match.

For more information, please click here.

New York, 17 September 2013: Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.

The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.

The Nielsen online survey shows that:
  • 84% of global respondents across 58 countries think that word-of-mouth recommendations from friends and family (often called earned advertising) are still the most trustworthy.
  • Trust in advertising on branded websites increased to 69%, making it the second most trusted format in 2013 (a jump from fourth-place ranking in 2007).
  • 68% of the respondents indicated that they trust consumer opinions posted online – taking the third place in the ranking in 2013.
For more information on the topic, please click here

Warc: Warc launches $10,000 prize for Social Strategy

London, 16 September 2013: Warc, the marketing 
intelligence service launched the Warc Prize for Social Strategy, a global competition to find the best examples of social ideas that drive business results.

The Prize looks for examples of marketing or communications strategies that inspire social effects (conversation, sharing, participation or advocacy) and also a measurable business impact.

Some facts about the Competition:
  • It is free to enter, and open to clients and agencies in any discipline.
  • Alongside the Prize fund of US$10,000 there will be a $5,000 Grand Prix for the world’s best social strategy case study, plus five $1,000 Special Awards. There will also be Gold, Silver and Bronze awards for the highest-scoring cases.
“The Prize is broader than a social media competition,” added David Tiltman, Content Development Director at Warc. “Its focus is social ideas – strategies to get people talking, participating, or recommending – and the results they achieve. The prize is channel-neutral – it is just as relevant to campaigns that start in TV, or public relations ideas, as it is to specific social media strategies.”
Winning entries to the Prize will be featured in Seriously Social 2014, Warc’s annual report on effectiveness trends in social marketing.

The deadline for entries is 5 December 2013, and the winner will be announced in March 2014.

Further details, including the entry kit and tips on writing a great strategy case study can be found on the Prize website.
For any other prize-related queries please contact

  • Global marketing budgets rise, led by Europe and Americas but dampened by three month decline in Asia Pacific, according to latest Global Marketing Index
  • Headline GMI dips 0.9 points but remains positive globally
  • Trading conditions and staffing levels continue to improve
London, 19 September 2013: in September the business outlook for marketers around the world held positive, according to Warc’s Global Marketing Index. Improved conditions in Europe and steady optimism in the Americas offset a decline in every reading for Asia Pacific. The global index form marketing budgets rose 0.5 points to 52.0, suggesting an increase in spending overall. In Europe, the index for budgets rose 2.8 points to 52.8: the region's highest reading since the Index began in October 2011. Asia Pacific, on the other hand, saw a third month of declining spending, falling 0.4 points, to 47.8. The Americas reading once again suggested strong growth for expected budgets, on 55.2, though this was a 0.6 point decline from August.

The GMI is a unique indicator of the state of the global marketing industry. Every month it tracks conditions among marketers within their organisation and region. It tracks marketing budgets, trading conditions and staffing levels. A reading of 50 indicates no change, and above 60 indicates rapid growth.

The global headline GMI – a metric combining all three components: budgets, trading conditions and staffing levels – remained positive, despite falling back slightly to 54.7 in September. The sharpest monthly drop came in Asia Pacific, which fell 2.1 points to 51.7. Europe and the Americas saw very little change, rising 0.1 point to 54.9 and falling 0.5 points to 57.8, respectively.

The global index of trading conditions, the second component of the headline GMI, was positive this month, on 55.6, a fall of 1.5 points from August. Asia Pacific’s index fell to its lowest recorded level, 52.2, down 2.8 points. Conditions in Europe improved, with the index rising by 0.4 points to 55.6, while the index for the Americas fell by 0.8 points to 60.4.

Lastly, the global index of staffing levels continued to indicate increased hiring in every region, despite falling 1.7 points to 56.5. The index stayed stable in the Americas, on 57.8, fell 3.0 points in Asia Pacific, to 55.2 and also fell in Europe, by 3.1 points, to 56.2.

Tom Bristow, Assistant Data Editor at Warc, said: “Europe’s sudden jump in its marketing budget index is a good sign for the region’s marketing industry, if it is sustained in future months. Asia Pacific, on the other hand, has now seen three months of stagnant or falling marketing budget expectations.”

Warc is recruiting for the Global Marketing Index panel. For more details, please visit:

Webit Congress 2013 

Istanbul, 6 – 7 November 2013: The 5th edition of the annual Webit Congress expects 8000+ attendees from 100+ countries, 200 first-world-class speakers, 500+ media reporters and official bloggers – making it the leading event for the digital, technology & telco markets in Europe, Middle East, Africa and Asia.

Attendees can expect:
  • Action-provoking keynotes, backed by comprehensive case studies and know-how;
  • Exciting panel discussions, as the audience and panellist explore together the challenges and possibilities ahead;
  • A unique chance to get an answer for your questions by the world’s most recognised experts; and
  • Unparalleled networking opportunities with over 3000 Digital Marketing and Innovative Stage delegates.
The Conference Agenda will include topics such as:
  • Digital creativity,
  • Personalisation and Merchandising Strategies,
  • Technology adoption and platforms, and
  • Effective Targeting.
More information can be found at the Congress website.
Questions regarding registration and participation in Webit Congress 2013 should be sent to or

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