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Politics & Government
Donald Tusk leads European Council
European Parliament call for Google split
EU Discusses Advertising and Children

 
Industry News
Opportunities for Agencies
IMC European Awards Winners
Save the Date for EuroEffies
G
lobal Effies Call for Entries
Positive Change Effies

EACA Job Platform
EACA Academy
European Advertising Certificate
EACA Launches Search and Commercial Certificates


 
Politics & Government

Donald Tusk to lead the European Council 

Brussels, December 2014: Donald Tusk, former Prime Minister of Poland, has begun his mandate as President of the European Council. Tusk completes the process of renewing the leadership across the main EU institutions, after the European Parliament elections in May 2014 and the formation of a new European Commission.
                         
The post of European Council President was introduced by the Treaty of Lisbon which charges Tusk with the preparation of Council meetings, proposing the Council agenda and building on the work of the General Affairs Council. Tusk will be working closely with the head of State or Government of the country holding the rotating Presidency of the Council.  
 
Find out more about the European Council Presidency
 
European Parliament calls for Google break-up                        

Strasbourg, 27 November 2014: The European Parliament called on EU member states and the European Commission to break down barriers to the growth of EU's digital single market in a resolution stressing the need to prevent online companies from abusing dominant positions by enforcing EU competition rules and unbundling search engines from other commercial services.
 
The resolution underlines that “the online search market is of particular importance in ensuring competitive conditions within the digital single market” and welcomes the Commission’s pledges to investigate further the search engines’ practices.
 
Access the full Resolution text here
 
EU Discusses Advertising and Children                         
On 6 November 2014, EACA took part in the European Commission workshop on the impact of audiovisual advertising of products high in fats, sugar and salt (HFSS) on children.
This Workshop was a follow-up to two workshops organised by the Commission in December 2009 and October 2010. The objective of these workshops is to facilitate the exchange of views and best practices between the various stakeholders. This year the focus was placed on the effectiveness of the existing rules and codes of conduct.
The workshop was organised in the context of the Audiovisual Media Services Directive (AVMSD) that places an obligation on the Commission to encourage media service providers - whether offering traditional or on-demand services - to develop codes of conduct relating to audiovisual commercial communications for HFSS food to children.
 
Access all presentations here
 
EACA Supports EY Study on Creative Industries
              

Brussels, 2 December 2014:  A new study published by EY (formerly Ernst & Young) and supported, amongst others, by the European Association of Communications Agencies, was presented to Andrus Ansip (European Commission Vice-President for Digital Single Market), Gunther Oettinger (European Commissioner for Digital Economy and Society) and Tibor Navracsics (European Commissioner for Education, Culture, Yough and Sport).  
 
The report shows that cultural and creative industries are among the EU’s biggest employers and have experienced sustained growth even through recession. Representing €535.9 billion in turnover and more than 7 million jobs, CCIs show an impressive economic weight, but also specificities that provide guiding material for the rest of the EU economy:
  • CCIs rely heavily on local work forces, making them a key component of local economic development.
  • CCIs also attract young workers who are especially hard-hit by unemployment in the EU: they account for over 19% of those working in CCIs.
  • During recession (2008-2012), employment in CCIs grew by 0.7% per year, while overall EU employment decreased by 0.7% per year.
Find out more here
Advertisers to extend EU Pledge 
On 24 November 2014, EU Pledge member companies announced their plans to extend the scope of the EU Pledge to cover a number of additional media and to address the content of their marketing communications by the end of 2016:
  • Extension of scope: the EU Pledge currently covers commercial communications on TV, print, third-party internet and company-owned websites. From 31 December 2016, the EU Pledge member signatories will also apply this commitment to radio, cinema, DVD/CD-ROM, direct marketing, product placement, interactive games, mobile and SMS marketing.
  • Addressing the content of marketing communications: The new policy will ensure that where no reliable audience measurement data is available, advertisers consider not only the placement, but also the overall impression of the marketing communication, to ensure that if the product in question does not meet the common nutrition criteria, the communication is not primarily directed to children.
WFA also presented the 2013 monitoring results of the EU Pledge commitment on TV and on company-owned websites which reveal very high compliance rates among all monitored markets, consistent with previous years.
 
Find out more here.                 
 
Brussels, 5 November - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Multi-Device and Connected World Library of Research to address the need for insight on the constantly evolving media consumption landscape. Understanding the relationship between consumers and their devices across Europe is challenging for marketers and this library will bring the most recent best practice multi-device and cross market studies together in one place.  
 
Find out more here
 
New York, 3 November 2014 — The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) announced today that Linda Woolley has been named president and CEO of TAG (Trustworthy Accountability Group), the joint marketing-media industry program to eradicate digital advertising fraud, malware, ad-supported piracy, and other deficiencies in the digital communications supply chain.
 
Formerly known as the Trustworthy Digital Supply Chain Initiative, TAG is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable the astonishing levels of innovation that have propelled digital advertising into the largest ad medium in the United States. The IAB, ANA, and 4A's announced their joint plans to create the new collective organization at the IAB MIXX Conference in September 2014. The group will operationalize principles around these critical issues, monitor the ecosystem for compliance, and develop incentives for broad industry participation and consequences for untrustworthy actors.
 
See more here.  
ACC Launches Belgian Agency Census

For the first time, ACC conducts a national Agency Survey among advertisers on the awareness and image of the agencies; the sector challenges seen by the advertisers and the internal image of the agencies among their employees. Ipsos has been selected to conduct the research and the fieldwork starts in Q1 2015. For more information contact: johan.vandepoel@accbelgium.be
 
Brussels, 28 November 2014: Publicis D Ireland and Renault have been awarded the Grand Prix at the 
IMC European Awards 2014 for their campaign “Renault Carculator” against 45 winning campaigns from 7 countries.

Publicis D Ireland took on the challenge of communicating the message that buying a new Renault could actually save you money. The Renault Carculator was created as an online tool that allows anyone to simply enter their registration number and follow a few simple steps to compare the total cost of ownership of their current vehicle against that of a new Renault. Due to its huge success, the Carculator was used by sales teams around the country as a tool to help close sales. 
Overall, 45 campaigns from 7 countries were selected for awards in this year’s IMC European Awards competition. 16 trophies were awarded to Belgium, followed by Ireland with 10, Czech Republic with 7, United Kingdom with 6, Spain with 3, Italy with 2 and The Netherlands with 1.
 
Find out more on:  www.imcceurope.com
Save the Date for EuroEffies 2015
The Euro Effie Awards 2013 call for entries will open on 10 Decem
ber 2014. Campaigns can be submitted until 15 April 2015.

To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives in two or more European markets. Judging procedures are primarily based on objective evidence of performance against goals.

The EACA Euro Effies are the Gold Standard in Commercial Communications Effectiveness and recognise excellence in commercial communications for campaigns that have run and can prove effectiveness in at least two European countries.

For more information on the Awards, please visit: www.euro-effie.com    
Find the Euro Effies on Facebook for all updates: www.facebook.com/EuroEffieAwards
 
Global Effies Call for Entries
The 2015 Global Effies is now open for entry. The Global Effies honours effective cases that have run in four or more countries across two or more regions worldwide. Deadlines run through January 30, 2015.
 
Visit http://effie.org/award_program/partner/25 for more information.
 
Those interested in judging can submit an application or nomination here.
  
For more information, please contact Hope Spithaler via hope@effie.org.


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Positive Change Effies
Brands and marketers have the tools and influence to shift consumer behaviour towards more sustainable choices. 
 
In collaboration with the World Economic Forum, Effie Worldwide has recently launched the Positive Change Effie Award.  This award will recognize brands putting emphasis on sustainability in their marketing programs.
 
Work that ran between 1 September 2012 and 31 October 2014, in Europe or North America, is eligible for this year's award.  The next entry deadline is coming up on December 18th, with the final deadline extending through January 12 2015.  For more information, please click here.

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EACA Job Platform - Free Trial
 
The newly launched EACA job finder, which is available on www.adjobs.org, is open for agencies to register for a 6-month free trial. After the trial period, an annual fee of € 495 will be charged for unlimited usage.

This platform serves as a dedicated exchange for jobs in commercial communications. Agencies looking to recruit across Europe can simply post their job vacancies on the platform helping them with the recruitment process and in the long-run creating an online employer/job seeker community for our industry across Europe.


How does this benefit agencies?
  • High visibility of job vacancy within our industry in Europe
  • Faster recruitment process
  • Browse through CVs to find ideal candidates
  • Unlimited vacancy posts
For more information, please contact: marianna.tzaerli@eaca.eu
 
European Advertising Certificate: NOW LIVE
Launched on 3 November 2014, the fourth edition of the European Advertising Certificate (EAC) offers three key features: brand new extended content, the possibility for wider agency and client participation and access to the learning via mobile.
 
The EAC programme comprises 30-35 hours of online learning, followed by a three-hour written examination which will take place on 26 March 2015 in participating countries in Europe, Middle East and Africa.
 
Register today: certificate.eaca.eu  
 

December 2014: The European Association of Communications Agencies launched the IPA Search and Commercial certificates:
 
  • The Commercial Certificate has been designed to give future industry leaders an education in agency finance, to help with those important client conversations and to build the understanding that you need to create great work that delivers a great profit. The qualification compromises of 8 hours of online learning, culminating in a 30 minute online exam.
  • The Search Certificate is aimed at individuals who are new to search, regardless of agency background, looking to build their knowledge about SEO and PPC and compromises of 30 hours of online learning, culminating in a 3 hour online exam. 
 
For more information on all three certificates, please visit our webpage or contact certificate@eaca.eu.
 

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