Copy
Politics & Government

EUROPEAN COMMISSION
Licenses for Europe

EUROPEAN PARLIAMENT

Vote on Data Protection Regulation
Report on AVMS adopted




EACA & Members
EACA
EACA announces Euro Effies jury
EACA Care Awards Call for Entries
IMCC Promotional Marketing Diploma
Last days for the edcom Call for Papers
International Summer School Applications
EAC exam on 18 April 2013 - Register now!

EACA MEMBERS & PARTNERS
AACC Open Day
APAP withdraws from public tender
Code on good practices in remuneration
Big brands form new innovation hub
2013 Women of Tomorrow
World's biggest festival in London
Global marketing budgets rise in February
Admap Subscription

Licenses for Europe

Brussels, 4 February 2013: the European Commission hosted the first plenary session of Licenses for Europe, an initiative aimed at establishing a structured dialogue to identify solutions which can be applied to copyright related issues in the digital era.

Commissioners Michel Barnier (Internal Market and Services), Neelie Kroes (Vice President of the European Commission responsible for Digital Agenda) and Androulla Vasilliou (Education, Culture, Multilingualism and Youth) were present at the event and welcomed the participation of various stakeholders to the discussions.
On the same day, the four "Licences for Europe" work streams held their first meetings on the following subjects:

·       Cross-border access and the portability of services;
·       User-generated content and licensing for small-scale users of protected material;
·       Audiovisual sector and cultural heritage institutions; and
·       Text and data mining for scientific research purposes.
 
A mid-term Plenary Session will take place in June, while the Commission plans to reach results in the four working groups by the end of the year. However, the exact scope and expected outcomes of the working groups have not yet been defined.
 
Background                                                         
In December 2012, the European Commission announced its plans for checking whether a reform is needed in European copyright legislation. In parallel with the stakeholders’ platform Licenses for Europe, the Commission will conduct market studies and impact assessment, with a view to a decision in 2014 whether to table the resulting legislative reform proposals.
 
More information on the subject can be found here.
 

Brussels, 20 February 2013: the Committee on Industry, Research and Energy (ITRE) adopted its opinion on the General Data Protection Regulation with 33 votes in favour, 24 against and 1 abstention.
                              
Among others, the opinion introduced a definition of pseudonymous data, referring to any personal data that has been collected, altered or otherwise processed so that it of itself cannot be attributed to a data subject without the use of additional data, which is subject to separate and distinct technical and organisational controls to ensure such non-attribution.
 
The opinion also notes that individuals have the right not to be subject to profiling activities that could adversely affect them. This is, however, not the case for commercial communications profiling utilised in Online Behaviour Advertising (OBA).
 
When it comes to profiling for advertising, ITRE encourages the use of pseudonymous data and encourages the industry to take into account appropriate safeguards that avoid the personalisation of the data subject.
 
Background:
In January 2012, the European Commission proposed a new Data Protection Regulation, replacing the Data Protection Directive from 1995. The new text is currently being debated in the Parliament. ITRE is one of the four opinion-giving committees, alongside the Civil Liberties, Justice and Home Affairs Committee which is responsible for reaching the European Parliament compromise on the subject.
 
More on the Data Protection Regulation
Brussels, 21 February 2013: The European Parliament’s Committee on Culture and Education (CULT) adopted an own-initiative report on the ‘Implementation of the Audiovisual Media Services Directive’ (AVMS) with 21 votes in favour and 3 against.

The text came as a response to the Commission’s report on the application of the AVMS Directive and was prepared by Polish Member of the European Parliament Piotr Borys. The most relevant provisions for our industry include:

•    Welcomes advertising self-regulation as a complement to regulation and recognizes the valuable contribution of initiatives such as the EU Pledge
•    Calls for advertising restrictions were rejected
•    Amendments calling for restrictions on alcohol advertising were defeated
•    Calls on the Commission to update its Interpretative Communication on television advertising to take account of experience gained under the EU Platform for Action on Diet, Physical Activity and Health, and the EU Alcohol and Health Forum.

The report will be put to a vote during the European Parliament plenary session in April.

For more information on AVMS, click here.            
Brussels, 28 February 2013: EACA has announced the jury for the 2013 Euro Effie Awards, chaired by Georges-Edouard Dias, Head of Digital at L’Oreal. The first round of judging runs from 21 May to 14 June and decides which campaigns will go forward to the second round on 28 June.
 
About the EACA Euro Effie Awards
Introduced in 1996 to reward advertising that builds brands across borders, the EURO EFFIES were the first pan-European advertising awards to be judged on the basis of effectiveness.  EFFIE® and EURO EFFIE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA.  All rights reserved.  Learn more about EFFIE at www.effie.org.
 
For more information, please click here.
See more on the EACA Euro Effie Awards website.
 

The 2013 Call for Entries for the EACA Care Awards is now open. These Awards for European Social Marketing Campaigns recognise excellence in promoting care for people, resources and the environment. They are part of the EACA’s overall commitment to promote Corporate Social Responsibility and are linked to the ACT Responsible online gallery and the ACT Responsible World Tour. Click here to enter the Awards.
 
Entries can be submitted for the following categories:
 
1.     Non-profit Organisations and Non-governmental Bodies
 
2.     Government Bodies and Related Organisations
 
3.     Local and Regional Authorities
 
4.     Public and Private Sector Businesses
 
5.     Corporate Governance (CSR)
 
6.     Invest in Youth
 
 
About the EACA Care Awards
The EACA Care Awards are supported by ACT Responsible (ACT), a non-profit initiative promoting responsible communication on sustainability, equitable development and social responsibility. All the entries will be included in the ACT Responsible online gallery and eligible for selection in the ACT Responsible World Tour Exhibition.
 
For more information on the Call for Entries, please click here.
See more on the EACA Care Awards website.

The EACA’s Integrated Marketing and Communications Council (IMCC) has launched the IMCC International Diploma in Promotional Marketing. This qualification is the only accredited ‘International Diploma in Promotional Marketing’ and involves a series of questions and a set brief being completed over a four and a half month period, covering all aspects of planning, implementing and running promotional activity.
 
 
About the IMCC
The IMCC is one of the 5 councils of EACA and focuses on integrated marketing communications. Its mission is to represent the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas:  best practice, lobbying and recognition by way of an international Awards competition, ‘The IMC European Awards’.
 
For more information, please click here.
See more on the IMC website: www.imcceurope.com

On 19 March 2013, the European Institute for Commercial Communications Education – edcom – will close its CALL FOR PAPERS for its seventh Commercial Communications Education Conference which will take place at IADE – Creative University – in Lisbon on 17 May 2013.

Under the title “Consumers as Creators – Is the Tail Wagging the Dog?” this year’s edcom Conference invites both researchers and students to identify the role of consumers in shaping today’s brands.

About edcom
The European Association of Communications Agencies, together with the founding academic partners, has set up the European Institute for Commercial Communications Education (edcom) to promote excellence in commercial communications education and research. At the moment, edcom brings together 42 members, one academic partner and one institutional partner from 16 countries.

For more information, please consult the edcom website.
EACA and its European Institute for Commercial Communications Education (edcom) welcome applications for the EACA International Summer School until 8 April 2013.

From 8-12 July 2013 students and young professionals will attend workshops by leading advertising practitioners at IADE – Creative University in Lisbon, Portugal. During the week, they will learn how the different communications disciplines fit together to create a complete campaign and work in international teams on a single real client brief.

This year the EACA Summer School is working in partnership with the leading games producer EA Sports, who will provide the client brief which will be presented to all the attendees on the first day.

More information can be found here.

The European Advertising Certificate Exam 2013 will take place on 18 April 2013. All registered participants are required to complete their exam registration until 4 April 2013. This is the second edition of the EAC exam, after a successful edition in 2012, which numbered over 800 EAC learners. 

The Certificate is open to agency employees of member agencies of the European Association of Communications Agencies (EACA) across Europe, Africa and the Middle East with up to two year’s industry experience and provides learners with a thorough understanding of the advertising industry and its processes, a comprehensive overview of the brand communication process and acts as a complement to their day-to-day ‘on the job’ experience.

Register NOW!

More information can be found here.
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FRANCE

AACC Open Day


The French Association of Communications Agencies (AACC) is organising the third edition of its “open day” initiative on 26 March 2013. This year’s theme is “Change is happening all the time”.  More than 40 member agencies from Paris and many other cities will stage, conferences, exhibitions and presentations where advertisers, students, journalists and media can meet, discover and understand the advertising industry. Everything about the event can be found on the dedicated website www.agences-ouvertes.com

 
APAP withdraws from public tender

Lisbon, February 2012: The members of the Portuguese Association of Advertising, Communications and Marketing Agencies (APAP), followed by non-members, withdrew from the public tender of CP, the Portuguese railway company, leaving it with no participants.

A public tender launched in December 2012 prompted a warning from APAP regarding the remuneration proposed by CP to agencies. According to calculations based on the workload request, hours per agency staff and the proposed annual remuneration fee, the average cost per hour for the agency team was so low that, in fact, looked as a request for dumping practices from agencies.

The Portuguese Association expressed its concerns to the railway company but with little success. After receiving a copy of the letter sent by APAP to the CP Marketing Manager and CP Board, all the APAP members decided to withdraw their application.

Due to the high impact on media coverage of this decision, non-members followed. This was the first time in Portuguese advertising history that all agencies left a pitch.
 
More information on the APAP website.


Lisbon, 6 February 2013: Based on the adaptation of the IPA Agency Remuneration Code, the Portuguese Association of Advertising, Communications and Marketing Agencies (APAP) and the Portuguese Advertisers Association (APAN) launched the Portuguese version of a common guide on Good Practices for Agencies Remuneration.
 
This is the second joint action taken by APAN and APAP to deliver good practices, after launching the Guide for Good Practices on Pitching in 2009.
 
The guidelines released in February contain a set of ten different “methods” of remuneration and reintroduce objectivity as a main criterion, aiming to cope with the difficult economic situation the Portuguese society is currently facing.
 
The APAP-APAN guidelines are considered an essential tool by the entire industry.
 
More information on the APAP website.


IAPI Agencies spent €10.6 million pitching in 2012

Dublin, 12 February 2013: The Institute of Advertising Practitioners in Ireland (IAPI) has launched new guidelines in a bid to reduce escalating pitching costs in the advertising industry. Through the publication of the Finding the Right Agency guide and the development of a dedicated website http://iapi.ie/findingtherightagency/ the governing body aims to streamline more cost-effective pitching practices in the industry.
 
The move by IAPI is in direct response to the huge financial and unsustainable burden being placed on advertising agencies and the industry at large. Currently creative advertising agencies are requested to present detailed creative proposals at pitches and IAPI estimates that eighty per cent of that work never actually gets produced. IAPI described this as highly wasteful of agency talent and resources. 
 
In an IAPI survey carried out amongst its members to investigate pitching costs in 2012, the agency time costs -  which totalled €10.6 million - are deemed to be crippling the industry. These costs exclude the third party costs of producing storyboards and animatics and material costs also spent by agencies trying to attract a new client. Substantial costs continue to be absorbed in the industry through outdated pitching practices. The guide has been developed in direct response to member concerns around how the industry finds a better and more effective way to pitch to assist both clients and the agencies involved. It aims to reduce the pressure currently being placed on Ireland’s advertising agencies to foster growth and ultimately generate employment.
 
For more information contact:
Leona McDaid at BespokewithDirection or Rowena Shanley
Tel: 01 632 9250/ 087 1381757
Email: leona.mcdaid@bespokewithdirection.ie or rowena.shanley@bespokewithdirection.ie
 
Source: IAPI
 

Big brands form new innovation hub

London, 14 February 2013: Some of the world’s biggest consumer brands and their marketing agencies including Heinz, Ab-Inbev who own Stella Artois, Becks and Budweiser, BMW, Panasonic, and Ideal Standard are combining their marketing muscle, and committing part of their budgets, behind a new initiative called ‘The Bakery’ in the heart of Tech City.
 
The Bakery, supported by The Institute of Practitioners in Advertising (IPA), The Tech City Investment Organisation (TCIO) and the UK Trade & Investment is the world's first technology accelerator designed specifically for the advertising and marketing world that aims to become a true innovation hub in Tech City.
 
Companies with innovative technology can apply now to take part in an ‘accelerated’ competition. The winner will have the opportunity to work with a multinational brand who will cover the cost to trial their technology solution in the ‘real world.’ To enter or for more information, please visit www.thebakerylondon.com
 
The new initiative places the UK right at the forefront of the valuable international ad industry. It aims to bring the world of advertising and marketing currently centred around Soho and West London, into the growing development cluster in East London in the hope of creating a virtual bridge.
More information can be found here.
 
Source: IPA
 
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London, 21 February 2013: Twenty-seven names have been shortlisted for the IPA and Campaign’s Women of Tomorrow Awards. The nominees came from a cross section of disciplines including media planning, brand management, creative and media buying.

The 10 winners, chosen by a panel of ‘Women of Today’ alongside the editor of Marketing, Claire Beale, will be announced on 6th March at a champagne breakfast event at the IPA offices, to coincide with International Women’s Day on the 8th March. The Awards are a first for adland and champion these women in middle management identified as the female industry leaders of the future.

The Telegraph Media Group’s new Wonder Woman website channel and Stylist magazine are media partners for the initiative.

Please click here for more information.

Source: IPA
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London, 13 February 2013: Fifteen thousand of the world’s best and brightest minds, from Frank Abagnale (Catch Me If You Can) and legendary record producer Phil Ramone, to Susie Essman (Curb Your Enthusiasm), will land upon British shores for Advertising Week Europe alongside industry giants Frank Cooper of Pepsi, R/GA’s Bob Greenberg, award-winning producer, public policy maker and creative leader, Lord David Puttnam, David Jones of Havas, Maurice Lévy of Publicis, and WPP’s Sir Martin Sorrell.

The New York-based festival, which celebrates its 10th anniversary with a European debut, will launch on the 18th March 2013 and will bring the world’s largest annual gathering of industry movers and shakers to London’s most spectacular venues, starting at St Paul’s Cathedral for the inaugural Opening Gala.

The IPA will be providing extensive support in welcoming Advertising Week to Europe. Overall, a portion of the proceeds generated from the Week's evening celebrations will go to support the IPA’s Creative Pioneers programme and the UK’s History of Advertising Trust (HAT).

The week-long summit will launch with the first of a four-part series of Leadership Breakfasts held each morning at Ronnie Scott’s. Throughout each day the British Academy of Film and Television Arts (BAFTA) will host Advertising Week’s thought leadership programme, with seminars running concurrently in all three BAFTA theatres. Each seminar will be handcrafted to feature the speakers and topics of today - the urgent, the unspoken and the unbelievable - with original content produced in conjunction with Fast Company, The Guardian, Metro, The Economist, Huffington Post, London Evening Standard and Variety among others.

Please find the full press release here.

Source: IPA
London, 20 February 2013: The outlook for global marketers continues to improve, according to the latest data from Warc’s Global Marketing Index.
 
The headline GMI, a metric which combines trends observed in marketing budgets, trading conditions and staffing levels, registered a reading of 56.2 in February. The index has now recorded month on month improvement for three successive months.
 
Within this, the index of global marketing budgets recorded further growth in February (51.7). Marketers in the Asia Pacific region registered an increase for the first time in four months. The index rose by 2.2 points compared with last month to record a marginal net expansion on 50.3. Marketers in the Americas continue to display the greatest confidence (55.5). Marketing budgets were cut across Europe in February, but the European index recorded a value of 48.8, an increase of 2.6 points compared with January.
 
Warc's Global Marketing Index is produced in association with World Economics.
 
Click here for full press release.
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