Politics & Government
Irish Presidency
Cyprus Presidency: Data Protection

Licenses for Europe
Tobacco Directive: Commission proposal

Draft Report: Data Protection Regulation
IMCO Committee: opinion on AVMS

EACA & Members
EACA Euro Effie Awards Call for Entries
EACA Care Awards Call for Entries

edcom Call for Papers 2013
EACA International Summer School 2013
EAC exam - 18th April 2013

New Warc study on social media
Funding for Creative Media Report
Cyprus joins EASA
France: AACC News
Italy: ASSOCOM News
UK: IPA News
Admap Subscription

Irish Presidency of the Council of Ministers

Ireland holds the Presidency of the Council of the European
Union between 1st of January and 30th June 2013. Enda Kenny, Irish Prime Minister, outlines Ireland's priorities ahead of its Pr
esidency: the main priority for Ireland will consist of a recovery policy through job creation. According to this direction, the motto of the Presidency is: Stability. Jobs. Growth.

·Stability: this priority refers to the proces
s of working together to manage European economies and prevent future crisis, as well as to reforming the banking system.

·Jobs: identify, across the European Union, how and where jobs can be created

· Growth: support to sectors that create more jobs. Boost consumer confidence and generate growth through winning more trade outside Europe’s borders.

The Council places discussions on the Data Protection Regulation among its priorities for the coming months. With a tight meetings’ schedule, Ireland aims to achieve progress on the discussions with the European Parliament in order to ensure that a final agreement on the legislation can be reached before the European Parliamentary elections in June 2014. 

Click here for the full programme of the Irish Presidency. 

At the end of its Presidency in December 2012, the Cypriot Council of Ministers analysed the progress achieved on the Data Protection Package. During the Council meetings in Nicosia, the main issues addressed were: delegated and implementing acts, the administrative burdens imposed by the draft Regulation and the application of data protection rules to the public sector.

Most delegations question the Commission Impact Assessment which estimates that the Regulation will reduce administrative burden on companies by EUR 2.3 billion. Members States consider that the administrative burden imposed by the overall compliance with the Regulation will outweigh the economies that may result from the proposal.

The full report can be found here.


         Licenses for Europe
Brussels, January 2013: the European Commission is preparing the launch of Licenses for Europe – a stakeholders’ platform that will look into copyright regulations and draw conclusions on whether current copyright is fit for the digital age.

On 4 February 2013, the plenary session will take place in the presence of Commissioners Michel Barnier (Internal Market and Services), Neelie Kroes (Vice President of the European Commission responsible for Digital Agenda) and Androulla Vasilliou (Education, Culture, Multilingualism and Youth). Four working groups will hold their first meetings following the plenary:

-        Cross-border access and the portability of services
-        User-generated content and licensing for small-scale users of protected material
-        Audiovisual sector and cultural heritage institutions
-        Text and data mining

In December 2012, the European Commission announced its plans for checking whether a reform is needed in European copyright legislation. In parallel with the stakeholders’ platform Licenses for Europe, the Commission will conduct market studies and impact assessment, with a view to a decision in 2014 whether to table the resulting legislative reform proposals.

More information on the subject can be found here

Brussels, 19 December 2012: Under the lead of a new Health and Consumer Commissioner – Tonio Borg – the European Commission adopted a proposal for a new Tobacco Products Directive. Prior discussions have focused on the possibility for the Commission to propose plain packaging for tobacco products, thus forbidding brands to be displayed on any such product.
According to the final Commission proposal, brands will be allowed, but will be limited to 25% space on the package, while differentiation in package and cigarettes sizes and shapes is banned. At the same time, national governments will be given the option to implement full plain packaging in the future.

Regarding next steps, the European Parliament and Council will assess and decide on their position regarding the Commission Proposal.

The Commission proposal can be viewed here


European Parliament adopts Draft Report on Data Protection Regulation
Brussels, 9 January 2013: Member of the European Parliament (MEP) responsible for leading the revision of the data protection framework in the European Parliament, Jan Philipp Albrecht, presented his draft report on the Data Protection Regulation. Among the most relevant provisions for the advertising industry, the report imposes a general ban on profiling, a requirement that is likely to severely affect not only the advertising industry but most businesses acting on the European market.  

On 25 January 2012, the European Commission proposed a reform of the EU's 1995 data protection rules to strengthen online privacy rights. MEP Albrecht’s draft report represents a significant toughening of the Commission’s proposal and is being contested by European industries. 

Next steps
The proposal will be now be assessed by members of the leading committee - Civil Liberties Justice and Home Affairs – ahead of the 27 February deadline for tabling amendments.

The full text of the report can be found here
European Parliament IMCO Committee adopts its opinion on AVMS
Brussels, 23 January 2013: The European Parliament Committee on Internal Market and Consumer Protection (IMCO) adopted its draft opinion on the implementation of the Audiovisual Media Services Directive (AVMS) with 27 votes in favour, 2 against and 3 abstentions. In the adopted opinion, Members of the Parliament express their concern regarding the breaches of the 12-minute limitation (the AVMS Directive stipulates that the proportion of televised advertising and teleshopping spots should not exceed 12 minutes per hour).

At the same time, IMCO encourages the European Commission to take into account the experience gained under the EU Platform for Action on Diet, Physical Activity and Health and the EU Alcohol and Health Forum when updating its interpretative communication on television advertising.

At the end of November 2012, the Culture and Education Committee of the European Parliament has drafted an own-initiative report on ‘the Implementation of the Audiovisual Media Services Directive’. The text comes as a response to the Commission’s report on the application of the Directive. IMCO is one of the three committees – together with Committee on Civil Liberties, Justice and Home Affairs and Committee on Legal Affairs- that are in charge of formulating their opinion on the subject. 
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The Call for Entries for the Euro Effie Awards 2013, chaired by L’Oreal’s Head of Digital, Georges-Edouard Dias, are open to all agencies (whether members of the EACA or not) to submit campaigns which ran in two or more European markets in 2012. All entries must be submitted before 3pm on Friday 19 April 2013. Click here to enter the Awards.
For more information, please visit the Euro Effie Awards website.
About EACA Euro Effie Awards
Introduced in 1996 to reward advertising that builds brands across borders, the EURO EFFIES were the first pan-European advertising awards to be judged on the basis of effectiveness. EFFIE® and EURO EFFIE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. Learn more about EFFIE at

On 14 January 2013, the European Association of Communications Agencies launched the Call for Entries for the EACA Care Awards 2013. These Awards for European Social Marketing Campaigns recognise excellence in promoting care for people, resources and the environment. They are part of the EACA’s overall commitment to promote Corporate Social Responsibility and are linked to the ACT Responsible online gallery and the ACT Responsible World Tour. Click here to enter the Awards.
For more information, please click here.
About the EACA Care Awards
The EACA Care Awards are supported by ACT Responsible (ACT), a non-profit initiative promoting responsible communication on sustainability, equitable development and social responsibility. All the entries will be included in the ACT Responsible online gallery and eligible for selection in the ACT Responsible World Tour Exhibition.
See more on the EACA Care Awards website.

EACA’s European Institute for Commercial Communications Education – edcom – has launched the CALL FOR PAPERS for its seventh Commercial Communications Education Conference which will take place at IADE – Creative University – in Lisbon on 17 May 2013.
Under the title “Consumers as Creators – Is the Tail Wagging the Dog?” next year’s edcom Conference invites both researchers and students to identify the role of consumers in shaping today’s brands. Papers may be submitted until 19 March 2013.

About edcom
The European Association of Communications Agencies, together with the founding academic partners, has set up the European Institute for Commercial Communications Education (edcom) to promote excellence in commercial communications education and research. At the moment, edcom brings together 42 members, one academic partner and one institutional partner from 16 countries.

For more information, please consult the edcom website

EACA and its European Institute for Commercial Communications Education (edcom) welcome applications for the EACA International Summer School until 8 April 2013. 
From 8-12 July 2013 students and young professionals will attend workshops by leading advertising practitioners at IADE – Creative University in Lisbon, Portugal. During the week, they will learn how the different communications disciplines fit together to create a complete campaign and work in international teams on a single real client brief.

This year the EACA Summer School is working in partnership with the leading games producer EA Sports, who will provide the client brief which will be presented to all the attendees on the first day.

More information can be found here.
The European Advertising Certificate Exam 2013 will take place on 18 April 2013. All registered participants are required to complete their exam registration until 4 April 2013. This is the second edition of the EAC exam, after a successful edition in 2012, which numbered over 800 EAC learners. 

The Certificate is open to agency employees of member agencies of the European Association of Communications Agencies (EACA) across Europe, Africa and the Middle East with up to two year’s industry experience and provides learners with a thorough understanding of the advertising industry and its processes, a comprehensive overview of the brand communication process and acts as a complement to their day-to-day ‘on the job’ experience.More information can be found here

London, 28 January 2013: Analysis of almost 800 award-winning casestudies containing a social media component has established that while brands’ usage of the channel has grown rapidly, many published cases feature campaigns that are small-scale, short-term and lack quantified proof of their commercial effectiveness.

The report ‘Seriously Social – a casebook of effectiveness trends in social media campaigns’ aims to stimulate industry debate over the effectiveness of social media for brand communications at a time when Facebook and other sites are focused on monetizing their audiences by winning a greater share of marketing budgets.

Arguing that brands’ usage of social media does not need to lack either ambition or rigour, the authors Peter Field, the consultant, and Carlos Grande, editor of Warc, showcase more than a dozen cases of effective social media usage from around the world, and reference over 40 others. Examples cited include multi-channel initiatives featuring a core social media component from American Express, Kraft, Wal-Mart, Audi, AT&T and Virgin Mobile.

The authors call for marketers to become more serious about their social media activity and to enforce higher standards of planning, strategy and evaluation in social media campaigns. They write: “Growth in the usage of social media has outpaced growth in objective understanding of how to use it effectively for communications. It is time to bridge the knowledge gap.

“Social media might not always be the right choice for every context. But in order for marketers to extract more value from their investments in this field, it is time for social media to be taken more seriously.”

More information on the report can be found here
Brussels, 30 January 2013: The Future Media Lab. published a follow-up report for the Future Media Lab. conference “Creative Funding for Creative Media”, which looked into innovative funding schemes for quality and investigative journalism in Europe.

On 6 and 7 November 2012, the Future Media Lab. hosted the first European conference on innovative funding for quality journalism in Ghent, Belgium. The event, which was part of the annual iMinds conference “Creative Media Days”, brought together leading experts in creative media funding approaches with journalists and publishers. The panel discussions, keynote speeches, and workshop sessions over the two-day conference gave participants the opportunity to actively engage with one another in order to share experiences about philanthropic funding, crowd funding, cooperatives, and preferential loans for journalistic projects and to debate the future of media financing.

The post-conference report summarises these discussions, presenting the views and experiences presented by the speakers and panelists from the US and Europe. The report also introduces the funding organisations, intermediaries, and platforms for investigative journalism across Europe. Therefore, this digital publication, which is available for free, gives an excellent overview of the state of the debate on this topic in Europe and forms the starting point for a long-term project coordinated by the Future Media Lab. on the future funding of quality and investigative journalism.

To read this press release as a pdf, click here.

Press contact:
Karin Fleming // // +32 2 536 06 07
Max von Abendroth // // +32 2 536 06 04

Source: European Magazine Media Association

Cyprus joins European Advertising Standards Alliance

Brussels, 18 Jan 2013: The Cypriot self-regulatory body, Cyprus Advertising Regulation Organisation (CARO), became the newest member of the European Advertising Standards Alliance (EASA) self-regulatory network for advertising standards, following approval by EASA’s Executive Committee at a meeting in Nicosia.

This new addition to the Alliance expands the coverage of advertising self-regulation in Europe: EASA now represents 27 self-regulatory organisations in 25 European countries.

EASA Chairman, Ildikó Fazekas, welcomed CARO’s membership and said that "the creation of an operational SRO that will now play its part in ensuring responsible advertising in Cyprus underlines the Cypriot advertising industry’s firm commitment to self-regulation”.

Members of EASA’s Executive Committee met with the Board of CARO to discuss how to further enhance the Cypriot self-regulatory system. In particular, they talked about increasing awareness of self-regulation amongst consumers and industry, providing training and copy advice, as well as ways to reach out to the new digital media players.

CARO's Vice-President Stelios Malekos said "we are delighted to join EASA's self-regulatory network which will give us access and support under the framework of EASA’s Best Practices. This is a positive culmination of many years of serious work and commitment on the part of the Cypriot advertising sector towards putting a viable self-regulatory system into place”.

Press Contact:
Jennifer Pearson
Phone: 0032 (0)496 213 495

Source: EASA



Call for films launch for the 2013 edition of the Deauville Green Awards

Paris, 12 December 2012: The second edition of the Deauville Green Awards will be held from 16 to 18 April 2013. This international festival, dedicated to corporate and TV films about ecology and sustainable development, aims at promoting good practices through audio-visual communication from companies, institutions and local authorities that have made a commitment toward the environment.

"This year's event gathered nearly 170 competing films from 14 countries. Among the jury were a dozen key figures such as Valérie Martin, head of the Communication and Information at the French Environment and Energy Management Agency, Bernard Emsellem, director of eco-mobility at France's public railroad company, Béatrice Delemasure, director of communication at the French ministry of ecology and sustainable development, and Jacques-Olivier Barthes, director of communication at WWF France," explains festival co-founder Jean-Charles Pentecouteau.

This year, the festival's jury awarded the grand prize for best audio-visual environmental corporate policy to Light Close to Everyone, a German film sponsored by SIEMENS AG and produced by LavaFilms, and the grand prize for best audio-visual environmental institutional policy was awarded to the Belgian film Pour une région en mouvement, sponsored by the city of Brussels and produced by DoubleDouble.

The event took place in some of the most prestigious locations in the city of Deauville (Salon des Ambassadeurs, Villa Le Cercle, Villa Strassburger). Leaders in the audio-visual communication industry benefited from these great venues to meet and exchange ideas on their respective projects.

Building on the success of this first edition, the organisers are already announcing the call for films for the 2013 edition of the Deauville Green Awards. Producers and sponsors can submit their programs (institutional films, advertising campaigns and TV documentaries) to compete in one of 12 categories:
-      Climate Change & Society
-      Renewable Energy & Sustainable Technologies
-      Transportation & Eco-Mobility
-      Health & Lifestyles
-      Agriculture & Green Economics
-      Housing & Eco-Innovation
-      Eco-Tourism & Sustainable Nature
-      Sustainable Producing and Consuming
-      Corporate Social Responsibility
-      Economics & Ecology
-      Innovation & Post-Industrial Ecosystems
-      Corporate Patronage & Humanitarian Help

Registrations can be completed on the website through the online registration form as well as the FTP upload system for the transmission of video files.

Film registrations for the festival are open until the 3rd of March 2013. The jury will award gold and silver "Asterias" to the two best productions in each category, and three grand prizes will reward the best direction, the best audio-visual environmental corporate policy, and the best audio-visual environmental institutional policy. Special prizes will also be awarded by the festival's partners.

About the Deauville Green Awards
The Deauville Green Awards is the first international festival of corporate and TV films on ecology and sustainable development. Created in 2011 by the French association Un Écran pour la planète (A Screen for the planet), this event aims at rewarding productions by players in the audio-visual communication industry who make a commitment to ecology and sustainable development.

Press relations
Camille Hewitt – +33 1 49 66 97 85,

AACC Open Day

Paris, 5 December 2012: The Association des Agences-Conseils en Communication (AACC) organises its 3rd open day (Agences Ouvertes) on Tuesday, 26 March 2013. Participating agencies will open their doors to the public for the day – advertisers, future collaborators, media and professional institutions will have a chance to discover the richness and creativity of communications agencies. This year’s theme is “Le changement, c’est tout le temps” (Change at all times).

More information about the event can be found here.

AssoComunicazione Italy changes its name

Rome, December 2012: During its latest general assembly, AssoComunicazione has changed its name and logo into ASSOCOM. The change has been inspired by a need to re-modernize the association in line with emerging needs and operational challenges that the long lasting market crisis and the rapidly changing communication practices impose.

ASSOCOM is also focusing its services in the three main areas that have been indicated by the new President, Massimo Costa, that have been valuated during a road show, before last year end, during which all associates have been met. These areas being professional training, information and consultancy that the association should provide to agencies, in order to help them to better tackle the difficult present times.

More on ASSOCOM here.
Advertising Week Europe 

The world’s biggest advertising festival is to be staged in London from March 18 to 21, 2013.

15,000 of the world’s best and brightest minds - from Frank Abagnale (Catch Me If You Can) and legendary record producer Phil Ramone, to Susie Essman (Curb Your Enthusiasm) – will land upon British shores for Advertising Week Europe alongside industry giants Frank Cooper of Pepsi, R/GA’s Bob Greenberg, award winning producer, public policy maker and creative leader, Lord David Puttnam, David Jones of Havas, Maurice Lévy of Publicis, and WPP’s Sir Martin Sorrell. The New York-based festival, which celebrates its 10th anniversary with a European debut, will bring the world’s largest annual gathering of industry movers and shakers to London’s most spectacular venues, starting at St Paul’s Cathedral for the inaugural Opening Gala.
The week-long summit will launch on Monday 18th March with the first of a four-part series of Leadership Breakfasts held each morning at Ronnie Scott’s. Throughout each day the British Academy of Film and Television Arts (BAFTA) will host Advertising Week’s thought leadership programme, with seminars running concurrently in all three BAFTA theatres. Each seminar will be handcrafted to feature the speakers and topics of today - the urgent, the unspoken and the unbelievable - with original content produced in conjunction with Fast Company, The Guardian, Metro, The Economist, Huffington Post, London Evening Standard and Variety among others.
For more information and to register, click here.

The IPA is a strategic partner of Advertising Week Europe. 

New report by the Advertising Association (ADASSOC)

London, 31 January 2013: Advertising Pays: How advertising fuels the UK economy is a unique report.  It sets out to quantify and qualify the economic effects of the £16bn spent on advertising in the UK every year. Every campaign is analysed by the advertiser for return on investment, but what is the aggregate impact on the economy?  The answer: for every £1 spent on advertising, the economy grows by £6.  Overall, this amounts to a £100bn effect on total GDP. The scale of advertising’s impact relates to its powerful function in efficient markets – matching buyers with sellers, stimulating demand, lowering prices, raising quality and inspiring innovation. Advertising Pays suggests we need to think differently about advertising. As an industry, important in its own right, but also as a business activity, and a fundamental driver of UK competitiveness.

The headline findings include:
- Advertising underpins £100 billion of UK GDP
- Advertising expenditure sustain over 550,000 UK jobs
- Every £1 spent on advertising returns £6 to the UK economy 

Read the full report here.

For a more in-depth report analysis and reactions from the likes of Rory Sutherland, click 

2013 Best of Health Awards open for entries
London, 30 January 2013: The 2013 IPA Best of Health Awards scheme, recognised as the top creative healthcare advertising aw
ards, are now calling for entries until 28th March.

The Awards, now in their 18th year, reward communications aimed at healthcare professionals or healthcare messages to consumers. Judged by an independent panel made up of leading creatives and chaired by Leon Jaume, Executive Creative Director, WCRS and convened by Jon Watson, Creative Director, Ogilvy Healthworld.

Last year McCann Torre Lazur was awarded Healthcare Professional ‘Best of Show’ for its ‘Another busy day’ campaign, on behalf of the hypertension drug Edarbi by Takeda. The animated film depicted a man able to go about his working day ‘without the hype of the tension’. New York agency The Cement Bloc was awarded consumer ‘Best of Show’ for their Coore Foundations ‘Grow Sole Campaign’. The multichannel campaign, which appeared on posters, print ads, postcards and giant shoe donation bins around the world, encouraged people to donate their gently worn shoes to children in developing countries. The shoes not only keep feet warm and dry, but also prevent infections and diseases such as tetanus and hookworm, thus enabling girls and boys in developing nations to get to school, learn and stay healthy.

The 2013 Ceremony will take place on 27th June.

For more information about the Ceremony or entering the Awards, click here

Government Consultation on TUPE changes

London, 22 January 2013: The UK Government has issued a Consultation on proposed changes to TUPE designed to help make the legislation simpler and more user-friendly. This follows on from its ‘Call for Evidence’ last year to which the IPA responded.

One of the most significant proposals is to repeal the ‘service provision change’ element under which, contracting out, contracting in and retendering exercises were expressly brought within TUPE’s scope.  This is welcomed by the IPA which has been lobbying for these amendments since 2006. Given the Consultation’s relevance to the advertising industry, the IPA will respond, highlighting industry-specific issues. 

Says Juliet Bawtree, Employment Lawyer, IPA: “The IPA is delighted that the Government is going ahead with a full consultation on TUPE.  It appears that BIS has taken on board business concerns that TUPE is too complex and time consuming to work effectively in its current form.  We welcome the most significant proposal to repeal the ‘service provision change’ sections of TUPE given the substantial effect that these have on the advertising industry. We will contribute to the Consultation and keep our members informed as to any outcome.”

Members are encouraged to submit their own comments via the BIS document.  The Consultation closes on 11th April 2013.

More information here.

Bellwether Report reveals rise in marketing spend

London, 17 January 2013: the latest IPA Bellwether survey published reveals that marketing budgets were revised up, albeit slightly, with the highest reading since Q3 2011. With 17% of companies reporting a rise compared to 16% reporting cuts, the resultant net balance* was +1.1%, up from the -5.5% low seen in Q3. Moreover marketing executives are planning to raise 2013 budgets relative to 2012 levels indicative of cautious optimism.

And companies having grown more positive about their own performance compared to three months ago and to the best seen in three quarters (with a net balance of +6.8% up from -3% in Q3).

More information can be found here


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