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Engaging Annual Reports
that work for for-profit businesses and non-profits alike.
It's a new world for annual reports, as it is for all communication. Why not rethink your annual report to renew engagement and revive reaction?

Here's a short tutorial on the most important elements.


Who?
  • Closely involve your top leadership
  • Leading the charge: Investor relations, public relations and marketing/sales input
  • Add in trusted outside resources
  • Remember compliance and legal considerations
What?
Include:
  • Letter from the chief executive, executive director or board president
  • Highlights of the year's accomplishments
  • Mission and history
  • Philosophy, culture and values
  • Statistics and profiles of customers or clients you serve
  • Success stories
  • Financial statements
  • Your team
  • For non-profits, acknowledge contributors, supporters, and volunteers
Why?
  • Demonstrate your value to your constituents
  • Generate and retain business and donations
  • Improve transparency and credibility
  • Generate and retain business and donations 
  • Expose your enterprise to a wide audience
How?
  • Start with a theme: Then tell your story
  • Craft the objective of the report: Always consider your entire audience
  • Make financials understandable for all reader levels
  • Keep it short (two to four pages)
  • Use art and design that support your theme, story and mission 
  • Proofread at every milestone
When?
  • Three months out -  Clarify who's involved, your content and distribution methods 
  • Ten weeks out - Add contractors as needed; draft and refine basic text
  • Eight weeks out - Conceptualize and design  
  • Six weeks out - Initiate approval loop of layout with text in place  
  • Two weeks out - Complete final document. Send to printer and/or drop into digital platform
  • One week out - Finalize distribution plan
Where? 
  • Available online: PDF download, Web microsite
  • In print at appropriate locations, for meetings, to mail
  • E-mail to stakeholders
  • Keep in inventory for use throughout the year

Crackers

In the UK, Christmas crackers aren't something to eat but to pop.  Out come the (corny) jokes.  Here are three for you, with thanks to The Guardian:  
  1. What does Santa suffer from if he gets stuck in a chimney?  Claustrophobia!  
  2. What do they sing at a snowman's birthday party?  Freeze a jolly good fellow. 
  3. Why does Santa have three gardens? So he can 'ho ho ho'!

A Very Merry Happy

We are so fortunate to have fabulous team members, amazing clients, remarkable colleagues in the community and supportive friends and family.

It's an honor to share our capabilities with you. Thank you, and we wish you a safe and enjoyable holiday season. 


And as you look to 2016, please keep PHPR in mind for customized solutions to your communication challenges. We're here to help you make the best decisions throughout the year. 
To reach Maegan: mholloway@phprinc.com.
To reach Janelle: janelle@phprinc.com.
To reach Macy: mwinslow@phprinc.com.
And for Paige: pkhendricks@phprinc.com.
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Paige Hendricks Public Relations Inc. · 201 South Calhoun Street, Fort Worth, TX, United States · Fort Worth, TX 76104 · USA