The Florey
Dear <<First Name>>, 

Life has changed quickly and in unimaginable ways since we last spoke. I hope that my message finds you and your loved ones well both physically and mentally.

<<First Name>>, in these testing times, I wanted to take a few minutes to share some hope and inspiration with you because although we are living in challenging times, there is promising research happening as we speak.
Florey researchers are collaborating behind the scenes with institutes in Melbourne’s biomedical precinct to find possible treatments for COVID-19
<<First Name>>, this is all thanks to you. Your gifts over the last year have enabled researchers to carry on with their projects despite the disruption caused by the virus. Thank you.

<<First Name>>, COVID-19 has irreversibly changed the way we talk and feel about mental health. Across the country people of all ages are facing new challenges. As Australians adapt to unprecedented distancing measures some people may be experiencing heightened feelings of loneliness, anxiety or stress. While this is a major concern, we have reasons to be optimistic as our community starts to have constructive and supportive conversations about well-being and the importance of mental health.

<<First Name>>, I invite you to join us in the fight to develop treatments that enable Australians to live healthier, happier and more productive lives.

Your gift today will support cutting edge research in mental health areas including addiction, anxiety, autism, bipolar disorder, depression, dementia, post-traumatic stress disorder and schizophrenia.
Social Isolation
With your help, we can better prevent, diagnose and treat these conditions which affect one in five Australians
Over the upcoming weeks, we'll be sharing stories with you from researchers who have good news about advances taking place at the Florey in mental health. Keep an eye on your inbox and our social media channels to hear how one particular lab is making breakthroughs in depression and anxiety. 

<<First Name>>, I cannot urge you strongly enough to follow the guidelines our government and authorities have put in place to keep us all safe during the COVID-19 situation. While I encourage you to practice physical distancing, please don’t distance yourself socially.
Stay connected with us on social media or by calling our Fundraising staff on 1800-063-693, they would love to hear from you!
I feel inspired by your hope and your passion, and know that together with your support, we can be more resilient, and we will find the cures.

Warmest wishes,


Professor Steven Petrou
Director, Florey Institute of Neuroscience and Mental Health

P.S. Your gift to research today will help build the future of medicine tomorrow

P.P.S. We must support medical research and innovation – Australians will come out of this better than before!
Copyright © 2020 The Florey Institute of Neuroscience and Mental Health, All rights reserved.

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