Jurriaan Schrofer (1926-90)
A new book celebrating the experimental typography of Dutch graphic designer Jurriaan Schrofer. As a member of our mailing list, you are the first to hear about this.
Download an exclusive 12-page PDF sampler of the book here.
The book will be available for pre-order on Friday 1 February from our website. Dispatching is scheduled in March.
Jurriaan Schrofer worked for the renowned design studio Total Design and was an outspoken figure within Dutch professional design organisations. Most of all he was an experimentalist in letterforms and typography. He was a pioneer in corporate identity; a designer of photo books; and art director of the architectural magazine Forum.
In the essay, design writer Frederike Huygen describes his work as ‘research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning.’ She also refers to him as a ‘computer designer before the computer’.
Pre-order price £18
Standard price £25
Essay: Frederike Huygen
Editors: Tony Brook and Adrian Shaughnessy