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 Hello and welcome to the final Powell Tate Insights of 2021.
Without question, 2021 is another year for the history books – one in which
the dynamics of business and the workplace changed irrevocably.
This month, we’re sharing perspectives on key issues and topics for communicators to watch in 2022, and insights on the evolving employee experience.
We’re tracking Congress as both chambers work through must-pass legislation, from annual defense appropriations to the debt limit and government funding, and advance urgent debate around voting rights and a sweeping package of economic, social and climate programs.
Following the recent United Nations’ climate change conference, COP26, we worked with our team on the ground in Glasgow to prepare a summary of takeaways and outcomes with an eye on the path forward.
Wishing you and yours a happy and festive holiday season.

-- Paul Massey, President, Powell Tate
In collaboration with other agencies in IPG DXTRA, Powell Tate contributed to “Turning Interest Into Impact: How Marketers Will Drive Relevance and Real Change in 2022.”
The compilation highlights perspectives on key issues and topics for marketers and communicators in 2022, including:
  • Paul Massey, President of Powell Tate, on moving clients’ ESG efforts from understanding to action.
  • Michelle Giuda, EVP of Geopolitical Risk, on the need for companies to anticipate and prepare for the geopolitical issues they may be forced to speak out or act on next year.
Explore Turning Interest Into Impact
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United Minds, Weber Shandwick’s consultancy focused on organizational transformation, set out to examine changes in and challenges to the employee experience (EX) amid the “Great Resignation.”
Their global research – conducted in partnership with KRC Research and entitled The Contribution Effect – reveals meaningful work matters as much to EX as compensation and flexibility. The findings also inform United Minds’ new, universal EX model, nexus, which can predict over 50 percent of an employee’s experience, regardless of geography, job type or level. With nexus, United Minds can unpack and compare an organization’s EX performance to better understand how it impacts retention and advocacy, and guide steps to strengthen the workforce.
Read More About The Contribution Effect and nexus
Additional new research from United Minds looks at the evolving role of Chief Diversity Officers and corporate Diversity, Equity & Inclusion (DE&I) leaders over the past two years – exploring the challenges of recruiting and retaining diverse talent, as well as sources of optimism in DE&I, including the rise of employee resource groups.
Explore the Findings
Weber Shandwick chairman Jack Leslie announced he’ll be retiring in March 2022. So many of us have learned from Jack across issues as varied as public affairs, public health and international development. We’re excited to see what he does next as he devotes more time to his humanitarian efforts.
Listen to Jack on The PRWeek Podcast
Pam Jenkins, Chair of Powell Tate and head of Global Public Affairs for Weber Shandwick, joined American University’s chapter of the Public Relations Student Society of America (PRSSA) to talk about her 25+ year career in public relations and public affairs.
Michelle Giuda, EVP of Geopolitical Risk, has been a go-to speaker on the reputational risks facing companies due to rising geopolitical tensions and national security issues, appearing at this year’s Concordia Annual Summit, PRovokeSummit Global and the University of Southern California’s Center on Public Diplomacy.
Mike Connery, SVP of Digital Innovation and one of Powell Tate’s experts on misinformation, disinformation and media security, participated in a panel at Capital Communicator’s PR Summit DC on “Resilient Communications in the Era of Misinformation.”
Chris Ferguson, Powell Tate’s award-winning Executive Creative Director, will be a juror for this year’s Clio Awards and a judge for the Webby Awards shortlist.

Thanks for reading and see you in 2022!
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