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January 30, 2020

Dear Friends,

I just want to thank you, as I know that many of you are watching the calendar and praying with us for this special time of the year!  What is striking is just how many people are attending the Cairo International Bookfair.  The lines of cars waiting to park are literally kilometers long, with masses of customers buying books in great quantities.  The numbers coming to our two booths is very encouraging, people buying for themselves, for their children, asking about our new products and activities.  As usual, we have our special offer of the New Testament for just 2 EGP (the equivalent of US 13 cents!) and 6 new publications.  Please pray for large distribution of the Scriptures, both through our outlets and the many other Christian publishers and ministries present.  Pray that these Scriptures will be read and God’s Word will minister to each individual.

While the numbers of people coming to buy books is phenomenal, the use of electronic media continues to grow, and we are working to target the online readers as well.  One way we have made use of our Bookfair presence is to stimulate Bible engagement through our brand new Daily Bible Reading App.  Our team created an online Bible Competition specifically for the duration of the Bookfair, which was added to the App.  Promoted in our two stalls and in all of our bookshops, we offer 10 daily winners a 50% discount on our products.  The number of people who are reading the daily Bible passage and then answer the quiz is steadily increasing, with 495 participants in just these first 7 days of the bookfair (and 3,343 having entered but not submitted the quiz). 

One of the many comments on our FB page said, “Thank you very much.  You have encouraged us to read the Bible with your unique ideas. I hope the quiz questions continue every day until the end of the year. The prizes do not matter. But we are encouraged to read and the information remains in our memory.  Thank You!!!! God bless you.”

We praise God for these opportunities to initiate more interaction with the Scriptures,  Please continue to pray for us in this next week of Bookfair activities, for more distribution leading to more Bible engagement!  

With much appreciation,

Ramez Atallah
General Director
The Bible Society of Egypt

Here is a short clip done by a separate entity, simply to give you a glimpse of the Bookfair this year.
Below are some of the Bible Society new products for children (2020).
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