| | The Olodo Formula: Part I |
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Everyone has an opinion on Nigeria's "Olodo Uprising."
Even the olodos themselves.
Critics claim creators like Peller, Jarvis, Carter Efe, and Egungun are destroying education.
But the real question is: what are they doing so well that millions of people can't look away?
For PR and marketing professionals, that is the only conversation that matters.
Attention is the ultimate currency.
And to win it, we have to stop bringing textbooks to a street fight.
We need to learn how to play this new game without losing our substance.
Enter The Olodo Formula.
Today, we break down how viral creators turn perceived ignorance into a massive connection with their audience.
More importantly, we show you how to steal these exact strategies to jazz up your brand’s digital PR and visibility.
The Olodo Formula: Part I Formula 1: The Rage-Bait & Correction Culture |
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Most of us Nigerians have that ITK (I Too Know) syndrome. And Olodo content is built to trigger that irresistible instinct: correcting people. When creators butcher simple English or confidently say something wrong, the comments flood with corrections, debates, and reaction videos. The algorithm doesn't care why people are talking. It doesn’t really send like that. It just sees massive engagement, pushes the content further, and rewards it with even more reach. Ironically, the loudest critics are often the biggest reason it goes viral.
Best fit for Entertainment, media, sports, food, lifestyle, creators, and challenger brands with playful personalities.
Use with caution Healthcare, finance, legal, luxury, government, education, and brands where trust and credibility matter more than virality.
Formula 2: Make Them Feel Something. Fast. |
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| No dulling! Save the intellectual yap for the library! Olodo content doesn't waste time. It's loud, visual, chaotic, and designed to trigger an emotion within seconds, whether that's laughter, shock, outrage, or pure second-hand embarrassment. That's the lesson. Skip the slow, academic build-up and lead with a hook that makes people feel something. Lean into bold visuals, unexpected angles, and even a little cringe if it earns attention. Best fit for Entertainment, FMCG, fashion, beauty, sports, travel, hospitality, events, and consumer brands. Use with caution Healthcare, finance, legal, B2B, government, and crisis communications where clarity should outweigh emotion.
Formula 3: Give It Personality |
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| See, ehn, people remember personalities, not presentations. You remember the cool, funny English teacher more than boring Ms. Bola, the Math teacher, who never smiles. The smartest ideas travel further when they're wrapped in a memorable voice, character, or performance people actually enjoy watching. Aproko Doctor gets this. Instead of delivering health advice like a lecture, he leans into humor, drama, Nigerian culture, and relatable storytelling. The education never changed, but the delivery did, and that's exactly why millions paid attention. Best fit for Founder-led brands, personal brands, education, healthcare creators, consultants, agencies, and lifestyle brands. Use with caution Large corporate brands, highly regulated industries, and organizations that need a neutral, institutional voice. |
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| Thanks for reading.
Feel free to share with your friend in PR, branding or marketing. I’ll be here same time next week with PART TWO, so stay tuned.
Your PR bestie,
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