This summer, we've invited Community.is subscribers to curate! This week's issue was curated by Alyce Currier, Senior Engagement Strategist at Wistia. Thank you, Alyce!
Strong communities don't emerge from nothing. Rather, they form around a shared set of beliefs, a common narrative or way of being. How can community enable not just your brand, but also your users and advocates, to share a story wherein they are the heroes? As community builders, when do we put a stop to narratives that might be harmful without coming off as heavy-handed, controlling or behind-the-times? Conversely, when do we let go of a story we once held close and allow - or enable! - it to become a shared myth, shaped by the collective?
Have thoughts or resources to share on this topic? Reply to this email :)
"Mythological brands make a spiritual connection with the user, delivering something we can't find on our own.... [People] are an Apple." - Seth Godin
In this quick essay for Cyborgology, Jenny Davis argues that the internet meme is the predominant and logical form of myth in an augmented society. How can communities use memes or the way in which memes are transmitted to build shared culture and capture shared moments in time?