Think sharing stories is for the birds? Try telling that to TED.
View this email in your browser.
Psst. We're changing our schedule. Expect to see us in your inbox the 1st & 3rd Monday of every month.

A bird's eye view: King Kong ain't got nuthin' on Facebook.

Like [A Little Birdie Told Me]: Move over, King Kong, there's a new gorilla in town on Facebook

Just a couple of weeks ago, Facebook started hosting content from select news organizations. You can tell that they're definitely not kidding around, as publishers include the venerated New York Times and National Geographic, as well as Buzzfeed - no small feat for The Book to get them all on the same page, as it were. 

The New York Times recently published an article on this development, saying, "[I]t will start as a relatively handcrafted effort, both in selection of articles and monitoring how they will render on the Facebook side.” So don't expect to see all of the 300 articles they publish daily on The Book anytime soon. 

On the Face of it [sic], this move makes a lot of sense:

  • Facebook has a huge pool of users who read the news on their phones...
  • Now, they won't need to leave the app to do so; not only that, the articles will be optimized to be read on smartphones...
  • And considering the organic reach on Facebook Pages has declined in recent years, this could be a way to get articles into the hands of fans. As AdWeek points out, Facebook has already shown great numbers when the middleman was cut out of video posts. 

But is it worth the risk?

Publishers depend heavily on advertisements to keep the lights on. What if those advertisers decide that Facebook is a more lucrative medium? And what if users decide to always stay on Facebook instead of going to the news sites, further making those advertisements less valuable? 

It's a huge gamble that could really affect the outlets' bottom lines. But however this experiment ends, it's an indicator of Facebook's dominance in the current media landscape. Note I said "media landscape," not "social media landscape."

So while we're waiting to see how all this plays out, it's worth revisiting how to best make Facebook work for us. More than a year after it was published on WUL, this post still has some good tips on building your Facebook community. And for a more recent take, here are 22 tips on generating better Facebook results from tech guru Robert Scoble (disclosure: former client).

After all, if you're going to dance with the gorilla in the room, you better have some heavy duty clogs on.

Like [A Little Birdie Told Me]: Move over, King Kong, there's a new gorilla in town on Facebook

Flying high: Be a content maven. 

The Most Important Insights From Mary Meeker’s 2015 Internet Trends Report

Mary Meeker's Internet Trends Report was just released; at 197 slides, it's massive. If you need the Cliff's Notes version of how to package your content in the coming year, TechCrunch has you covered.

Unleash Your Inner PR Geek

If there is one thing that is becoming increasingly clear, it's that the future of PR belongs to geeks. Still looking for ways to embrace that inner geek? Prezly has put together a guide for all things geeky in PR. 

Social Media Marketing Trends Gaining Traction in 2015: New Research

Social Media Examiner released its own report on social media trends. Top of the list? Video. Find out how marketers are looking to take advantage of video in the next year, and other great insights in this report. 
Like what you see? #payitforward: sharing is caring!

Notes from the nest: Let's catch up

Want to chat social PR, measurement or Elvis? This is where you can find me, online and off: 

June 9, 12-1 pm ET:
 #measurepr Twitter chat; "Measuring Content" with Shelly Kramer (@shellykramer), Jennifer Nycz-Conner (@washbizjen), Dan Cohen (@mrdancohen) and Fay Shapiro (@fayscommpro)
June 10, 6-8 pm ET: invitation-only media briefing with USA Today, presented by HARO (a Cision company), Washington, DC (email me if you'd like to come)
June 11, 1-2 pm ET: 
Marketwired webinar on influencer marketing 
June 15:
IABC World Conference, San Francisco (I'll be in SF June 14-18, so hit me if you want to meet up)
August 3-24: 
4-week online course on smart PR measurement for Rutgers University's PR Certificate
August 10: FPRA's 77th Annual Conference, Orlando
August 27: xPotomac, Washington, DC (rescheduled from June 12)

Birds of a feather flock together. If you agree that smart communications means 
moving from corporate codswallop to community cool
, we should talk.
Work with us
Copyright © 2015 Shonali Burke Consulting, Inc., All rights reserved.

unsubscribe from this list    update subscription preferences 

Email Marketing Powered by Mailchimp