7. Towards a new business as usual
 We’re seeing companies go further and faster on renewable energy because they have so much to gain.
Many are also going beyond their own operations, influencing others to act on renewable power and cut carbon. Companies such as IKEA and telecommunications provider BT are encouraging their customers to embrace renewable power, through solar panels and LED lighting, and by switching to greener tariffs at home.
There is a growing movement of businesses, cities and citizens, all working together, to accelerate the clean-energy transition. They are sending a clear message to investors and utilities that the demand for renewables is there, and that it’s time to develop cleaner and more efficient portfolios. As more and more states, regions and even countries set 100 % renewable-energy goals, the market will expand even further.
As business works to do its bit to deliver on the Paris Agreement, there is still a lot to play for. Leading companies continue to find new and innovative ways to grow sustainably and adapt to climate change.
Those who fail to seize the opportunities or act on the risks will simply not thrive in the new clean economy.
Text: Emily Farnworth, RE100 campaign, (almost literally) copied from www.climate2020.org.uk
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