Loyal's weekly newsletter to define, educate + inspire on community
View this email in your browser For anyone who puts people at the center of their work.
When you're developing a project -- a product, a service, an app, a new site -- it's easy to lose sight of who or to what end you're building for. That's where the power of community comes into play. As builders and makers, we can't forget at any point the people who matter most, the ones that will be interested in what we're selling (or raising money for, or giving away). Keep people close to the heart of your brand from inception to delivery. Listen to what they have to say, and pay attention to what they're not saying. You'll be surprised what you learn.

Hey! Our office is growing! We still will have 5-7 desks available in our Little Italy space in early February. Shoot us a note if you're interested. 

"Making a business (and raising money, if necessary) is about serving people & having a sustainable (profitable) model, regardless of tech or online or offline or whatever."
- Scott Heiferman
There's a ton of good tid bits on community and the importance of building a product that's easy for people to engage with in this AMA with Meetup's Founder.
In this mid-length read, Chrys Bader explains the importance of people when building a social product. Seems obvious, but so many brands lose sight of the fact that ultimately, a community chooses you, not the other way around. However, you can guide their decision by listening and building a product that meets their needs.

In this longer read, Chad Dickerson shares what the future looks like for Etsy, now 30M members strong. Unsurprisingly, the Etsy vision is all about their community -- making people-to-people commerce easier, building a superior product, helping their members launch their businesses, and more. We like the idea of a world more like Etsy. 

This issue reminded me of this post I wrote a little while ago on how three very different brands saw a return from their community and people-focused models. 

Shannon wrote this summary of Josh Miller's CMX Summit presentation on lessons in building community products at Potluck + Branch, recently acquired by Facebook.  
As always, we'd love to hear any thoughts you have on the recent changes to the newsletter. Drop us a note! 

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