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thenetworkone January 2023 newsletter
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January


News from thenetworkone



The Indie Summit 2023: Speakers announced



2023 is set to be an exciting year, and we’re particularly excited about The Indie Summit! Our flagship conference is finally returning in person, in the beautiful and futuristic city of Singapore. It’s still the only large scale global conference specifically designed for the leaders of independent agencies from all communications disciplines.

The Indie Summit is known for its high-level and diverse speakers, chosen carefully for an audience of independent agency leaders. We’re delighted to announce the first of our first speakers:



Day One: A Day of Learning and Sharing



Kathryn Williams, Founder of K Mint, Sydney, Australia
 
Koh Juat Muay, President, Institute of Public Relations, Singapore
 
Arnaud Verchere, Group CEO, Tonic International, Dubai, UAE
 
Allyson Stewart-Allen, Author of “Working with Americans”, London, UK
 
Jari Lahdevuori, Co-Founder and Creative Director, Kurio, Helsinki
 
Elli Tuominen, Co-Founder and Strategy Director, Kurio, Helsinki
 
 

Day Two: A Day of Inspiration


 
Pingping Han, Founder, Aloha, Singapore
 
Jorg Dietzel, Agency Leader, Global CMO, Educator and Author, Singapore
 
Heetal Dattani, Co-Founder, Nine Yards Communications Consultancy, Mumbai
 
Shweta Iyer, Co-Founder, Nine Yards Communications Consultancy, Mumbai
 
Arun Sudhaman, CEO and Editor in Chief, PRovoke Media, Hong Kong, China
 
Dan Egerton, Founding Partner, Actus Consulting, London, UK
 
Kamil Tyebally, Founder, Early Spring, New York, USA
 
Stephen Ng, Chief Metaverse Officer and CEO Nusa Meta, WIR Global, Jakarta, Indonesia


We’re still offering exclusive early bird tickets, but only until 15th January, so don't delay. What’s more, we’ve secured a heavily discounted room rate for our confirmed delegates, subject to availability.
 
Book now to take advantage of the best value Indie Summit tickets we have to offer. Just click here.

 

Webinar Wednesday: The Social Media Marketing Trends Report 2023
 

 
Our first Webinar Wednesday of 2023 will focus on the ever-important and ever-changing topic of social media.
 
Social media is ubiquitous all over the world, and understanding its trends is especially crucial for agencies. It’s not just a means of communication anymore, it’s become a powerful platform for e-commerce and brand building.
 
So, what’s on the horizon in the world of social media? Let us enlighten you…
 
thenetworkone, with our good friends Jari Lähdevuori and Elli Tuominen from Kurio, would like to invite you to a special FREE webinar on 11th January for the publication of The Social Media Marketing Trends Report 2023.

As in previous years, the report has been compiled from contributions made by 25 leading independent agencies from across 14 countries across the globe, and specifically explores these key questions and more:

- What is the most interesting trend regarding social media that marketers should be aware of in 2023?

- How should brands approach the metaverse in 2023?

- Most of the trend reports cover only B2C. So, what do you see as the most interesting trend for social media in B2B marketing?
 
In addition, webinar attendees will be amongst the first to have access to the full report on the 11th January.

We’ll be holding this webinar twice to accommodate more time zones, so please pick the most convenient time for you:
 
WEBINAR ONE 
08:00 GMT / 09:00 CET / 14:30 IST / 16:00 HK
REGISTER HERE

 
WEBINAR TWO 
16:00 GMT / 17:00 CET / 11:00 EST / 08:00 PST
REGISTER HERE


Register now to stay on top of the newest trends that are likely to be influencing your agency (and your client’s business) in 2023. 



thenetworkone Indie Forum & Beach Party in Cannes
14.30, 20th June 2023, Cannes, France

 


Cannes Lions week has been confirmed for Monday 19th – Friday 23rd June 2023 and, of course, we’ll be hosting our annual Indie Forum and Beach Party.
 
The event will be held on Tuesday 20th June from 2.30pm on the beautiful LBB Beach. You can expect panel discussions from top speakers from the independent agency sector, followed by beer and rosé by the sea.
 
If you’re interested, please email Stephanie to be the first on the guest list. This party is always a popular one, so thenetworkone members will get priority. Extra tickets will be allocated to anyone who lets us know they will be there, until our supply is exhausted.
 
See you in the sunshine!



Indie Awards Winners 2023
 


The Indie Awards Presentation and Drinks Party was held in December '22, in a beautiful space overlooking the London skyline, hosted by our good friends at Four Communications.

We're delighted to announce who took home the top prizes - our iconic Indie Awards Scottish whistles! The GOLD winners at The Indie Awards 2022 were....
 


CREATIVE - AUDIOVISUAL
PROJECT COURAGE
RPA Advertising, USA
Client: American Honda Motor Co., Inc.
 
CREATIVE - PRINT & DESIGN
ORDERS OF SACRIFICE
Zulu Alpha Kilo, Canada
Client: Royal Canadian Legion / HomeEquity Bank
 
CORPORATE PR
THE NET: A NETWORK OF MENTAL HEALTH SUPPORT IN SPORT
OKRP, USA
Client: The Chicago Sky
 
LIFESTYLE PR
HEARTS IN THE RIGHT PLACE FOR SUCCESSION
Fever UNLIMITED, UK
Client: NOW
 
MEDIA
FOREST HOLIDAYS: MAXIMISING THE UK STAYCATION MARKET
AMS Media Group, UK
Client: Forest Holidays
 
PUBLIC GOOD
UNSEEN UKRAINE WELCOME TEXT
BBD Perfect Storm, UK
Client: Unseen UK
 

BEST-IN-SHOW
UNSEEN UKRAINE WELCOME TEXT
BBD Perfect Storm, UK
Client: Unseen UK
 
Huge congratulations to all of our winners! The work was of an outstanding standard this year and really shows the best of our industry.
 
Please do take a look at the winning campaign videos here, or find out more on our website.



 
 

ADFEST 2023
23rd – 25th March, Pattaya, Thailand



 
Tickets to ADFEST 2023 are now available to book online! The 3-day festival of ideas and innovation will be held in Pattaya, Thailand, this coming March.
 
Among their great line-up of industry experts, Julian Boulding, President of thenetworkone, will be a speaking on 25th March. Please click here for the full programme.
 
If you’re planning to be there, please let Julian know so you can meet for a drink!
 
 

And you thought things changed quickly last year…
 

 
At the end of each year, our friends at TrendOne highlight 3 of the top trends they believe will impact us all in the coming months.  Against an ongoing backdrop of war in Ukraine, geopolitical instability, and Covid impacting supply chains, these are:
 
Resilience.  This has become increasingly important to organisations, governments, and individuals.  Whilst there are numerous solutions that can be highlighted, DB Schenker, an inventive logistics business, is now 3D printing spare parts for customers to avoid lengthy supply chain delays.  Learn more…
 
Synthetic Media.  We all know about deepfakes but, the technology is evolving fast.  Next gen A.I.s are now starting to create never-before-seen images, video, music, and content.  In the UK, companies like Synthesia Ltd., are using this tech to build ever more power chatbots and sales tools.  Learn more…
 
Web 3.0.  Hype, hype, hype, I hear you shout and yes, that has been the case with The Metaverse and cryptocurrency in 2022. However, the promise of Web 3.0 is much broader and, it’s a decentralised approach to technology that’s just looking for the right applications – maybe like METACAMP Ltd., in Singapore.  Learn more…
 
… It seems like 2023 is going to be an interesting year already!
 
 

Thinkhouse: 52 Predictions from Industry Leaders
 

 
Youth-marketing agency, Thinkhouse, has compiled 52 predictions of what brands and business will do more of – and less of – in 2023.
 
They asked a variety of thought-leaders from the world of business and marketing, including our own Julian Boulding, and have collected 52 fantastic insights on what’s coming our way for 2023.
 
Click here to read.
 
 
News from our members & friends


Zapwater shortlisted for Outstanding Boutique Agency of the Year
 


Congratulations to Chicago-based independent agency (and member of thenetworkone), Zapwater, on being shortlisted for PRWeek’s 2023 Outstanding Boutique Agency of the Year in the United States!
 
Click here to read more about this prestigious honour.
 
  

The Dilenschneider Group January Trend Report 2023
 


The Dilenschneider Group, a leading US PR and public affairs agency in New York, has recently released their January trend report. The report has been published annually for the last 31 years and highlights the big developments they expect to see in the year ahead.
 
The views in the report are theirs, but the US is still by far the world’s largest economy and an insight on how informed Americans see the prospects for 2023 is of interest to everyone.
 
Please click here to download the report.


 
New members of thenetworkone


We're delighted to welcome the following new members to thenetworkone:




PEIX Health Group, Berlin, Germany
As one of the leading creative agencies for healthcare marketing, PEIX is actively shaping the future of the pharmaceutical industry.



Rochester PR Group, London, UK
Rochester PR is a London PR agency specialising in market entry services for UK and international clients.


As you may know, thenetworkone’s subscription-based membership programme is designed for agencies who have ambitions to manage international assignments, network and collaborate with agencies in other countries and stay at the forefront of global trends and developments that affect all agencies and their clients. At the end of 2022, membership stood at 197 agencies worldwide. 
 
With international borders re-opening after the pandemic, there is no better time to join.
 
The annual subscription is a competitive $3,500 US Dollars, or the equivalent in GBP or Euros. There’s an updated summary of membership benefits on our website.
 
If this sounds like your agency, and you are not already a member - please call us on +44 207 240 7117 or email us at:

julian.boulding@thenetworkone.com
paul.squirrell@thenetworkone.com
stephanie.fox@thenetworkone.com

 
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