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thenetworkone September 2021 newsletter
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September

 

News from thenetworkone


Your own office in Soho, Central London



Since March 2020, we have not used our lovely office in Soho, central London, due to the Covid-19 pandemic. On 19th July, these restrictions were removed. 

We know that, like us, many of you are not returning to the office full time, but might want to use an office space on a flexible basis. 
 
If this sounds appealing - we have an office space for you!
 
It is light, well-ventilated and open-plan – with nine desk spaces, plus a conference room for up to six people. It has its own washroom / WC, and small kitchenette, within the office. Plus free wifi, of course. 
 
You can find more info, photos and pricing here. If you're interested, please let us know



Win new business - and attract new talent! with our exclusive Little Black Book offer




Q4 is the peak time for clients to plan and budget for the year ahead.  With all the troubles in the traditional networks, new business opportunities for independent agencies have never been so good. Now is the time to make sure your agency is being seen.  

We believe Little Black Book is now the best platform available, for doing just that. Click here to see how it works.

As traditional trade media puts up paywalls, LBB is still free for all readers and viewers to access. Viewership is rocketing and LBB now counts more than 300,000 unique visitors per month.  40% of them are brand owners – your potential clients!

And the other 60%  are ambitious, creatively-minded agency people – the talent you’ll need, which as the market recovery gets going – and is increasingly hard to attract by traditional recruitment methods.
To share your stories, news and work on Little Black Book, you need to be a member, which usually costs £1,000 GBP. 
 
However, thenetworkone has pre-paid a significant number of subscriptions, so we can offer you an incredible 50% off this price!  So you get all the same benefits for half the cost – that’s just £500 GBP (US$ 690 approx.)
 
This exclusive offer is available 
to new LBB subscribers until the end of September,  ONLY through thenetworkone. Click here to sign up now. 
 


THE INDIE AWARDS 2021 – NOW FREE TO ENTER FOR TNO MEMBERS!



Have you entered The Indie Awards 2021

The Indie Awards is the ONLY global awards programme exclusively for independent agencies. A nomination for one of the 6 prestigious awards ensures that your work will be showcased among the very best in our business, on a worldwide stage.

Entering is simple and affordable at just £250 GBP. In addition, we provide individual feedback from our world-class judges on all entries.

Best of all, members of thenetworkone are entitled to 1 free entry with the code TNOMEM21 !

So what are you waiting for? Enter now: https://www.indieawards.global/

Entries close on 30th September. 



From Concept to WOW!
15th September 2021




On Wednesday 15th September, Xerox will host an invited audience of 20 designers and agency art directors from UK and Europe, at their “invitation-only” development centre in Uxbridge, West London.

We're giving you and your creatives the opportunity to join us.

Xerox engineers will explain and demonstrate how the new generation of colour printers – “Beyond CMYK” - works. Then, our invited designers and art directors will have chance to try the new technology on their own designs.

These aren't just photocopiers... we’re talking about the latest and greatest, high end, large format, six colour, awe-inspiring, metallic and fluorescent colour printers you’ve ever seen.

The event will be filmed and shown at Xerox’s online conference for the print and creative community the next day, which you are also invited to attend. This will include the award of a special prize for the best print and design work created and produced by the participants. 
 
At the end of the day, we’ll invite participants to share a glass of wine and chat to their new friends and contacts.

Tickets are absolutely free but are limited to 20. Register now to avoid disappointment. We look forward to seeing you there!


 
Designing Dreams into Reality
16th September 2021





Print design may be traditional. Indeed, it's one of the oldest creative techniques known to man. But a new era of print technology is here, and the possibilities are limitless.

If you don't know, it's time to find out.

Join the global creative discussion, “Designing Dreams Into Reality,” featuring experts from groundbreaking creative hubs including Glazier Design, Zimmet Group and more - including ourselves, thenetworkone! 

Xerox will also focus on issues at the heart of today's creative industry - sustainable communication choices and game-changing technologies

Register now to save your spot at this essential creative online event.
 
The webinar will be simultaneously translated from English into French, Italian, Spanish and German.



UK Creative Festival at Dreamland Margate
8th - 10th September 2021




We're excited to announce that Julian Boulding, President of thenetworkone, will be speaking at a live event this September - the UK Creative Festival. And you're invited!

The festival, held at Dreamland Margate, will include three days of creative speakers, panels, and workshops. It aims to connect, educate, and inspire young untapped talent with the best of the UK creative communities.

Julian's panel, "How to Start Your Own Indie Agency and Why", will take place at 11.45am on Thursday 9th September. He'll be joined by Arif Miah and Ala Uddin of Blood Orange and Aidan McClure of Wonderhood Studios. 

Tickets are available for the live event or to watch online; click here for a range of options. If you decide to come along, Julian would love to see you - please let him know.



Sustainable Development Essay Collection 
 



Thenetworkone's Sustainable Development Essay Collection is in full swing. We've established a group of environmentally-minded independent agency leaders, and together, we've published 10 essays so far! Titles include:


Click here to read - and come back every Wednesday for a new essay!


Now is the time for independents to challenge the traditional networks

 

Every year, the leading agency search consultants gather for three days behind closed doors at the Adforum Summit, to meet the heads of the major holding companies and their creative networks. The dinosaurs pay a small fortune for the search consultants’ undivided attention, because they are the people who manage pitches worth literally billions of dollars in billings for the winners. Last year, for the first time, thenetworkone co-ordinated a special and unique session specifically for independent agencies. Talent is important: size is not.
 
Last year, it had to be virtual - but it was still a great success.
 
This year, from November 1st – 3rd, the European edition will be LIVE AND IN PERSON. It’s in London, which is now once again open for quarantine-free business travel from most major European countries in Northern and Central Europe. Demand for agency places is certain to exceed supply: register your interst ASAP by contacting Julian Boulding.




News from our members & friends


'Pending Approval' podcast showcases the Sustainable Development Group



Managing Director of The Media Precinct, Glenda Wynyard, has teamed up with fellow Sustainable Development Group member, Martin Rich, to record a podcast discussing the essay collection!
 
Glenda's podcast series, Pending Approval, delves into everything business and marketing related. This week, Martin and Glenda discuss all things climate change and sustainable marketing.
 
You can listen to the podcast here, or search for the Pending Approval podcast on Spotify and Apple.



"Integrated Storytelling by Design", Klaus Sommer Paulsen




At thenetworkone, we're always on the look-out for contemporary literature on marketing and creativity. Now, we're pleased to share a brand new book from within our community!

Klaus Sommer Paulsen, CEO & Founder of AdventureLAB in Denmark, has recently authored "Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions". This innovative work will provide the tools to create powerful stories and increase audience engagement for interactive, digital, multi-platform storytelling and experience design. 

To find out more, click here. If you act fast, you can get 20% off your purchase with code SMA05 (expiring 31/08/21).



Montieth & Co strengthen their commitment to underserved communities

It's been an exciting summer for Montieth and Co, global communications consultancy and member of thenetworkone.

Their CEO and Global Managing Partner, Montieth Illingworth, has been appointed to the Board of Directors at OHFF, an organization that helps victims of domestic violence. Learn more here.

This is just a small window into what M&Co have been doing to help underserved communities over the past few years. They’ve also offered free media training to women and BIPOC executives as part of their corporate Diversity, Equity and Inclusion Initiative; they have mentoring and internship programs, and a partnership with the City University of NY – which is one of the, if not the, most diverse public university in the world.



In other interesting news, M&Co were selected by Markacy, a digital strategy and digital marketing firm, for its B2B Strategic Communications Program. Click here for more details. 



Mediology shares a peek into the future




South African media agency, Mediology, has recently published some insights into the future of the country, our industry, and the wider world, post-pandemic. Here are their findings:
 
  • Politics will become more turbulent. Covid has raised questions around government competence. Activism has increased and people are asking questions about government spending and corporate bailouts. Governments across the world will be held to high scrutiny.
  • The importance of connectivity and high-speed internet is critical with expectations of an enhanced network coming to the fore. Connectivity is shifting from a need to a right, and for many is directly tied to their income potential.
  • The rebuilding of the food system. Food scarcity versus stockpiling became evident during the pandemic. Food insecurity is a very real fear for many people and the issues encountered with the supply chain due to Covid (and more recently, the riots) shone a light on this. Many people embraced growing food in their homes however, this is not enough to ease the burden on the supply chain.
  • The accelerated use of robots. The pandemic highlighted the need for automated services with reduced contaminant risk.
  • Telemedicine is here to stay. Gone are the days of piling into a waiting room with a handful of other infected people. More and more appointments and diagnosing will take place online, easing the burden on already over capacity health care institutions and staff.
  • Disruption will continue to accelerate in areas that were beginning to see a shift pre-pandemic. Notably the education sector. Tertiary institutions, primarily universities are anticipated to evolve into unrecognisable entities.
  • Environmental awareness. Many companies are recognising that travel does not need to take place as frequently as it did previously. Commuting is decreasing and people have had the time to be mindful about the role the environment plays in their lives and how essential it is to life as we know it.
  • Crowd-apathy. Crowds and crowded places are seen as anxiety-inducing with many people opting for small, more intimate gatherings. What does this mean for concerts and stadiums that historically saw big numbers packed into stadiums?
  • Greater engagement about social issues and continued peaks in news viewing/readership.

Mediology also recommend watching The Culture & Trends Report from the Cannes Lions 2021. This >20 min video provides some interesting insights about the way society evolved with the pandemic, what was a product of the moment, and what is here to stay. View here:
 


 

ICCO World PR Report 2021 - 2022





The ICCO World PR Report is the definitive study of the global public relations industry. Every year it provides PR leaders with vital information on the composition and direction of the industry.

But only with your support!

If you have just 5 to 8 minutes, please contribute your thoughts and opinions to receive an advanced copy of the report and enter the prize draw to win a £100 Amazon voucher.

The report will evaluate current and future performance broken down by global region, sector, and service area, as well as predictions for the future. Covering investment, technology, skills, diversity, wellbeing, and measurement, it forms the essential guide to global PR trends.

Please click here to share your point of view.



New members of thenetworkone

We're delighted to welcome the following new members to thenetworkone:
 
Click here to learn more about becoming a member of thenetworkone.
 
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