thenetworkone August 2021 newsletter
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News from thenetworkone


thenetworkone & Little Black Book partnership now live

One of the best ways to win new business is to get yourselves (and your work) in front of the clients. New clients need to have seen you. Seen you on stage at a conference maybe. Seen your work, and wondered ‘who made that?’ And seen you in the media.

In today’s creator economy, influencers use online platforms to create their own visibility. For this reason, we've partnered with Little Black Book (LBB Online) - an independent, international news source which gives you the opportunity to have your own stories published.

LBB was started for creative people and producers, but now it’s the place clients go when they want to look for original creativity and fresh talent. LBB has 300,000 monthly visitors from the creative industries, and 40% of them are brand owners – meaning, your clients.
That means, three new business prospects start reading, every minute. 

Membership is usually £1,000 GBP, but if you join through thenetworkone, you'll get a fast-tracked membership at HALF the regular cost - just £500 GBP! 

Click here to find out more and here to sign up

thenetworkone partnership with The Marketing Society

The Marketing Society, now active on three continents, is arguably the most dynamic networking membership organisation in the world, for senior client-side marketers.

In September, we will launch a program where individual leaders of thenetworkone member and accredited agencies can join the Society, together with one of their senior clients, through a competitively priced “bubble” membership program, with fast-track approval.

If you’d like to register your interest, please write to Stephanie Fox. If you’d like to know more about the Marketing Society, click here.

The Indie Awards 2021: Entries NOW OPEN!

Submissions are open: it's time to enter your best work in The Indie Awards 2021!

The Indie Awards is a celebration of the independent sector and the incredible work we produce. Entering is simple and affordable for all agencies at just £250 GBP. In addition, we provide you with the tools to compete at the highest level through individual feedback from our world-class judges.

Don't delay, enter today:

Entries close on 30th September. 

Are you interested in India?

Our good friend in Paris, Laure de Carayon – founder of China Connect – has expanded her business across Asia and into India, where she recently hosted an intriguing conference about marketing and communications in India today.
The ‘Asia Loopers’ event attracted a stellar line-up of top marketers from Indian companies like Flipkart and western marketers doing business in India. Themes included e-commerce, the retail environment, female entrepreneurship, the post-Covid society, investing in India, luxury brands, the beauty market and much more.
Laure has now made all the presentations available online, free of charge for the next three months. All you need to do is register at Enjoy!

Sustainable Development Essay Collection 

Communicators and agency leaders at experts in championing change. If there's one thing that needs to change fast, it's the climate crisis.

Here at thenetworkone, we've created a Sustainable Development Group - a group of dedicated environmentalists from independent agencies. 

We've released six essays so far, which you can read on our website. Topics range from small changes you can make in your office, to helping your clients find value in the sustainability journey. 

Click here to read - and come back every Wednesday for a new essay!

(still not) thenetworkone Cannes Review

Every year, we take a couple of weeks after the Cannes Lions festival to collect the main insights, trends and themes in the marketing and agency world.
This year, the Cannes Lions festival sadly did not return to the South of France. However, the awards were still given online, and a lot has happened in our industry over the last few months.
Therefore, our President, Julian Boulding, has distilled his thoughts to bring you the (still not) Cannes Review. Click here to read - we hope you enjoy it!

Your own office in Soho, Central London

Since March 2020, we have not used our lovely office in Soho, central London, due to UK Government guidelines on social distancing and working from home. On 19th July, these restrictions were removed. Now, we are planning to return – but not five days a week. 
Perhaps you are thinking the same?
Or perhaps you don’t have a long term policy, but just need a nice space to meet clients or work with colleagues, on occasional days?
We have a solution: use our office!
It is light, well-ventilated and open-plan – with eight desk spaces, plus a conference room for up to six people. It has its own washroom / WC, and small kitchenette, within the office. Plus wifi, of course. 
You can find more info, photos and pricing here. If you're interested, please let us know

Designing Dreams into Reality
16th September 2021

What would you create if you had no limits?

With Xerox, you can do more than just imagine. Join the global creative discussion, “Designing Dreams Into Reality,” featuring experts from groundbreaking creative hubs including Glazier Design, Zimmet Group and more - including ourselves, thenetworkone! 

Kicking it all off is star speaker, actor Stephen Amell, who’ll share his superpower of bringing creativity to life. Xerox will also focus on issues at the heart of today's creative industry and explore the future of design and print, game-changing technology and sustainable communication choices.

You’ll discover more about their innovative Beyond CMYK technology, the Xerox solution that helps you take your creative vision to the next level. Welcome to the new era of print technology.

Register now to save your spot at this essential creative online event.
The webinar will be simultaneously translated from English into French, Italian, Spanish and German.

News from our members & friends

ON PURPOSE wins Best Organisation for Women's Empowerment

Independent Indian agency, ON PURPOSE, was declared 'Best Organisation for Women's Empowerment' at the second edition of the exchange4media PR and Corporate Communications Women Achievers Summit and Awards 2021.
Gender equality is a journey that involves a process of change. At ON PURPOSE, it's happening by hiring the best people for the job and by collaboratively introducing policies to encourage diversity and inclusion. These include:
  • Their recently announced 'Period Chhuti' with 6 additional days of paid leave for all menstruators (read more here)
  • A 50% higher than industry average, paternity leave of 21 days. Because women's empowerment is also about encouraging men to share the load at home.
  • A refreshed Diversity & Inclusion policy to foster freedom of expression, innovation and encourage quality work, free from prejudice and bias. 
Congratulations to ON PURPOSE for this well-deserved accolade!

Sunny Side Up is named Small Agency of the Year

Congratulations to Sunny Side Up - the UK independent was recently named Small Agency of the Year at the PRCA Dare Awards 2021!

Just this year alone, Sunny Side Up has been shortlisted or won awards for Small Agency, Best Use of Content, Best Use of Instagram, Best Use of Social, Best FMCG Campaign and Best Mental Health Initiative.

Feintuch Communications and NCSolutions win Silver Anvil Award

Feintuch Communications, a technology-focused public relations firm and member of thenetworkone, together with NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, won two national recognitions from the Public Relations Society of America (PRSA) at the recent 2021 Silver Anvil Awards ceremony. 

The two firms were honoured by PRSA for their 2020 campaign entitled “Displaying Leadership in Consumer Packaged Goods Industry by Leveraging Nation's Toilet Paper Crisis,” with a Silver Anvil (the organization’s highest national recognition) and the Audience Choice Award, both in the Integrated Communications, Business-to-Business category.

We'd like to wish congratulations to all involved. Read on here.

Flow Communications to join Stanford Seed Transformation Programme

Congratulations to South African independent, Flow Communications, upon being accepted to join the Stanford Seed Transformation Programme!

The prestigious Stanford Seed programme is designed for high-potential entrepreneurs and businesses, aiming to support business growth, and ultimately to reduce global poverty. Learn more here.

Between netnography and insights: when data becomes human

This month, the Different team explored the relationship between big data and small data, emphasising the importance of netnography and the observation of social, economic and cultural phenomena in our everyday work. Read the piece in FTAG The Mag here.
FTAG The Mag is a new editorial project conceived and created by Different to offer the public an unprecedented point of view on the most relevant issues in the world of communication. It’s a digital magazine, on a periodic basis, to explore and share analyses, case histories and future visions. Read FTAG The Mag here.

#GründerInnenstadt – Facebook and Instagram provide attention-grabbing support for Germany's female founders in the Covid pandemic

Since the start of the Covid-19 pandemic, German city centres and businesses have been struggling even more than before with a lack of walk-in customers and high losses in sales. Particularly affected: businesses run by women.

But there are female founders who are successful despite the pandemic. German independent agency, segmenta, have launched the #GründerInnenstadt initiative together with their client Facebook/Instagram, to give female founders a stage.

For this, segmenta redesigned the shop windows of female-led businesses together with renowned female artists and highlight their individual stories. Well-known German celebrity Sylvie Meis acted as the ambassador of the campaign. Through their broad PR campaign, they were able to achieve a reach of over 71 million in the German media world with over 100 pieces of coverage.

Segmenta communications was responsible for the conception, creation, project management and media work for the campaign. More information can be found here.

The rules for Influencer Marketing around the world

Influencer marketing is now frequently used as a way for brands to target customers and advertise virally for far less cost and quicker results than traditional methods. But there are growing problems and criticisms about its use.

In many countries around the world, fears about misleading the public and adverse effects on young or vulnerable members of society have prompted Governments and regulators to focus their attention on trying to control or regulate influencers.

Jeremy Stern, CEO of PromoVeritas, experts in global marketing compliance and promotional excellence, examines the current situation and takes us on a whistle-stop tour of some of the rules for influencer marketing around the world. Read on here.

Shaping A New Normal: What Brands Need To Know About The Post-Pandemic Grocery Shopper

When COVID-19 took hold in early 2020, the grocery industry found itself facing an unprecedented rate of change. Brands and retailers were suddenly forced to navigate near-constant shifts in customer behavior and consumer sentiment.
As shoppers’ habits, preferences and norms continue to evolve even as the pandemic wanes, 84.51°, a retail data science, insights and media company that helps Kroger and its partners create customer-centric shopper journeys, has kept pace with ongoing behavioural analytics and consumer research, identifying a number of shopper trends that have emerged around concerns about safety, health, finances, sustainability and community. And, the research reveals critical insights about the future of the industry—in particular, the rise of the hybrid shopper and the importance of an omnichannel strategy in response.
For these insights and more, view the full report here.

New members of thenetworkone

We're delighted to welcome the following new members to thenetworkone:

Click here to learn more about becoming a member of thenetworkone.