A face mask vendor waits for customers in Tangerang, Indonesia
The Indie Forum Digital 22nd - 26th June 2020
The Indie ForumDigital is just one week away: from Monday June 22nd to Friday June 26th, we will have five days featuring 24 amazing speakers and panellists from 12 countries representing every continent on the world. Participation is FREE and open to all independent agency leaders – please also invite your colleagues and clients to sign up also. All we ask is that everyone signs up for each session individually, with their business email address.
All speakers are confirmed and all online sessions are open now for registration. Please click here and sign up now!
Additional new session now announced
We're delighted to announce an additional session to the line-up at 13:00 London on Thursday 25th June: A Conversation that Matters.
The explosion of shock and anger at recent events in the USA has swept the world and given new energy to long-existing causes. The need for social justice and the imperative to express and promote equal respect for every human being, irrespective of race, colour, gender, sexual orientation or other, have never been felt more deeply.
As communications people, we have a special responsibility and a special opportunity to help shape public opinion and behaviour.
Black Lives Matter has become a deeply felt rallying cry for good people of any colour, seeking a better future for everyone.
There is no-one for whom this is more important than young people – Gen Z, if you like. For the simple reason, they have more future than the rest of us. So as a small contribution to this discussion, we have invited Tarik Fontenelle to talk to us, and talk with us. The webinar will be led by Tarik Fontenelle, Co-Founder of youth orientated strategic research agency, ON ROAD.
Timothy Chan, Co-founder and Executive Creative Director, Govt, Singapore
Denis Koutylov, CEO & Mike Gibson, ECD, Adwise, Russia
15:00 London - A new look at Latin America – our first webinar in Spanish, with Gaby Arriaga of Leonardo 1452 in Mexico City; Juliana Silva of Clarity Media in New York and Cesar Vacchiano of Scopen in Madrid with
Webinar Wednesdays: How to help your clients succeed on Amazon with Nick Christensen and Joanna Lambadjieva 17th June, 08:00 NY / 13:00 UK / 14.00 CET / 20.00 HK
Amazon is a global phenomenon, now shipping to almost every country in the world. The majority of online product searches start on Amazon rather than Google and, reflecting this, digital advertisers’ Amazon budgets saw a 60% increase in 2019. Rapidly, it's becoming a key strategic investment for commercial and marketing teams. However, leveraging the platform takes some skill.
Our next Webinar Wednesday will focus on how to make the most of Amazon. We'll be joined by Nick Christensen and Joanna Lambadjieva of Threepipe - a Brand Performance Agency with a division purely focused on Amazon.
Nick and Joanna will share algorithms, future developments and actionable insights that brands can use to succeed on Amazon today.
Many other companies have also kindly committed to sharing their knowledge, expertise and assets online during the COVID-19 crisis. Mark your diaries for the following free webinars coming up this week:
Of course – our series are the only ones which are especially designed for independent agency leaders! Don’t forget to book now, for whichever sessions are of most interest to you.
International Agency New Business Survey
Thank you to everyone who responded to the International Agency New Business Survey, which we conducted with our friends at Cactus. We received responses from all over the world, giving us a great indication of where new business really comes from.
Additionally, Spencer Gallagher provided an in-depth analysis of the results in a past Webinar Wednesday. If you missed it live, you can catch up on-demand:
Repense e-book: The impacts of the pandemic on society
The COVID-19 pandemic has brought behavioural, cultural and technological changes that are here to stay. With this in mind, Brazilian agency, REPENSE, developed its first collaborative e-Book. They recruited leaders, opinion makers and experts from different areas to provide thought leadership - including our very own Julian Boulding, President of thenetworkone. This bilingual (Portuguese and English) edition of their monthly E-book is available to download now, just click here.
His given objective was to inspire final year students for their exam week and their careers. The 75 students, some already professionals in the industry, had just been given the brief: “Generate new ideas to redefine food & drinks shopper marketing experiences in the age of COVID-19.”
Willem has kindly shared the deck from his presentation with us, it's available to view here
GreenSquare: Why every agency is going to need an ‘ology’
JWT, London. 1988 BT “Ology” with Maureen Lipman
Having an ‘Ology, i.e. a differentiator and specific expertise, is going to be more important than ever for agencies as we come out of lockdown. Barry Dudley, Partner of Green Square, has written an interesting think-piece on how companies can find an ‘ology’ of their own - click here to read. Green Square is a corporate finance and advisory practice for the media and marketing communications sector.
Moore Media newsletter
We're pleased to share the first edition of the Moore Media newsletter, from our friends at Moore Kingston Smith.
Moore Media has been formed by member firms of the Moore Global Network that have well-established and recognised expertise in the media sector. The group includes 23 member firms covering five continents of the world and has expertise with a truly global reach.
This edition concentrates on the impact of the Coronavirus on an international scale, including Esther Carder, Partner at Moore Kinston Smith and Webinar Wednesday speaker next month.
Mower: Implementing the Hygiene, Hub, Hero Strategy on Social Media during COVID-19
As travellers have been stuck at home in lockdown and digital usage has soared, social media experts have had to change their strategy to stay connected with their audience. Now more than ever, brands need to be interacting with people online.
US agency, Mower, has used a Hygiene, Hub, Hero strategy on social media to strengthen brand strategies as we begin to come out on the other side of the pandemic. Click here to learn how it's done.
If you would like to learn more about implementing the Hygiene, Hub, Hero strategy and ways to use your clients’ social media to make ROI soar, check out this webinar by Matthew Babiarz, senior digital strategist at Mower.
Vero: Brand Recovery Playbook
Southeast Asia is slowly coming out on the other side of the pandemic and many brands and companies are preparing to get back to business. However, there are still questions that need to be addressed before rushing back to work. Southeast Asian PR experts, Vero, have provided a playbook to help businesses do this. They've said:
"What follows is our attempt to conceptualize a process that brands and organizations can use alongside their own planning processes to ensure they tick all the right boxes with their response to the new challenges that Covid-19 presents in Southeast Asia. We hope you find this playbook is useful and energizing as we enter what we hope will be a sustained recovery."