Pink Banana Media eNewsletter - July 2017
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LGBT Influencer Programs We Did During #Pride2017

Take a look at some of the programs we managed with clients last month, incorporating LGBT influencer content with targeted Facebook & Twitter advertising.

Visit Laguna & Orange County Pride
We had 3 LGBT influencers on this trip, sponsored and hosted by the folks at Visit Laguna.  They captured content and footage throughout the entire weekend, including both Orange County Pride and the Laguna Beach Pride Party held on Sunday, June 25th.  This content was brought together into a single blog post, which was then promoted via Facebook & Twitter's hyper-targeted advertising opportunities, reaching a focused LGBT audience that has shown a distinct interest in Laguna Beach and Orange County events and activities.


Typical social media post performance in this campaign

For a more in-depth look at how LGBT influencers and social media perform, check out the blog linked here.


Comcast California and San Francisco Pride
That same weekend, on behalf of Comcast California, we teamed up with the folks at GayClubTV to capture photo & video footage of Comcast California's San Francisco Pride presence, including interviews at their booth with the ever-popular Farrah Moan, as well as their presence in the San Francisco Pride Festival held that Sunday.  Some of this content was published live via Facebook & Twitter, as well as compiled and edited into a high quality video on YouTube.  The final blog post was then promoted via Facebook & Twitter, targeting the LGBT Northern California communities served by Comcast in that area.

Additional, recent new blog entries on LGBT social media marketing:

#ILoveGay Ambassador Program

We wanted to take this time to welcome our 3 new ambassadors this month.

Rachel Stevenson is an award-winning speaker, author, coach and LGBT leader. She is the Founder of LGBT Equality Alliance in Chester County, PA, and the CEO and Publisher of OUTCOAST, an online community business journal amplifying voices of Florida's LGBTQ+ Gulf Coast community. She lives in the St. Petersburg area with her wife, Fay.

Dean Nelson (@GayWhistler), the year-round #LGBT promoter of #Whistler and beyond, including producing the annual #GaySkiWeek – #WhistlerPRIDE Jan 21-28, 2018

Barry (@AsianMapleLeaf) - based in both NYC and Toronto, his social media posts focus on adventure, leisure & culinary experiences.

View these and our other Ambassadors in more detail here:

Are You a Power Twitter and/or Instagram User?  If so, you should check out our #ILoveGay Ambassador program linked below.
For more information, click here...

Interactive Storytelling in 140 characters or less...
the "short form" done right leads to "long form" follow through,

Upcoming LGBT Business Conferences

THRIVE LGBT - NGLCC 2017 International Business & Leadership Conference
August 01 - 04, 2017
Las Vegas, NV
NGLCC's 15th Anniversary means our biggest and most inspiring Conference yet!
Looking to jump start your business or build a stronger professional network? Interested in bringing more LGBT-owned businesses into your corporate supply chain? Aiming to strengthen your local LGBT chamber of commerce and network of B2B referrals?

18th Conference on LGBT Tourism & Hospitality
November 1-3, 2017
San Francisco, CA
Don't miss the LGBT tourism & hospitality industry's premiere destination for market education, networking and fun! 
Over 30 speakers! The tourism industry’s premiere marketing, sales, public relations and research forum to help you reach LGBT travelers... ALL NEW PROGRAM FOR 2017: Multiple workshops focusing on internet marketing to the LGBT community, plus featured presentations on the latest LGBT tourism market statistics, successful marketing techniques, case studies and much more!

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