First edition: Battenhall monthly social media and comms report.
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The Battenhall Monthly
Social media and communications trends digest from Battenhall

Welcome to Battenhall Monthly, the new social media and communications trends update from Battenhall, published at the beginning of every month. This is your monthly dose of all that has happened that matters in social media, digital and comms technology, containing a mix of our own analysis, up to date stats on the social media landscape and a review of recent news. For more, follow Battenhall on Twitter, bookmark the Battenhall blog or get in touch.

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In each edition of Battenhall Monthly we will bring you the most up to date statistics on the size and growth of social media. Here is a run down on what we see as our top 10.
March was a month of major milestones for the top social networks, with Facebook, YouTube and Tumblr hitting new highs, as well as Twitter turning seven years old.

Facebook reported in March reaching 1.06 billion monthly users, Twitter reached 500 million total users, of which 200 million are active users, LinkedIn 200 million users, and YouTube 1 billion monthly users, with 4 billion video views daily. 

Tumblr and Instagram both total 100 million users but pale into comparison to China's QQ with 700 million and Qzone with 500 million. Renren is of a similar size as Tumblr and Instagram with 100 million users.  
BBC releases global multi screen study, Tumblr hits new highs
The BBC has released a new piece of media research, the largest global study of news consumption habits across multiple devices. The report looks at second screening, tablet usage and mobile. Findings include the stat that 83% of tablet owners use their tablets at the same time as watching TV. 
Twitter founder to launch new mobile startup called Jelly
Biz Stone, one of Twitter's co-founders, has hired a team of four to five people and is working on a new mobile startup called Jelly, according to media reports. Not much is known about the new venture, although Stone has been involved in other Obvious Corp spin-offs Medium, Lift and Branch, so a look around his other interests may give some clues as to what he may bring us next. 
The 10/40/50 rule of content
You may be familiar with the 1/9/90 rule of content creation on the web: 1% of web users are creators, 9% interact with that content, such as share or comment, then 90% sit back and just read, watch or listen. At the China Connect conference in Paris last month, Razorfish presented a different rule for China who are massive content creators, the 10/40/50 rule
Twitter's impact on TV ratings
A new study by Nielsen SocialGuide has found precise statistics which show that an increase in buzz on Twitter drives a measured rise in TV viewer numbers. In particular, 18-34 year olds are almost twice as likely to drive up TV ratings as a result of Twitter buzz, in comparison to older demographics. Something to note for content owners and brands looking to harness the wider consumer consciousness alike. 
Top networks by the numbers
New research gathered by analyst firm Altimeter shows the size of the top social networks by revenues, company size and earnings per employee. Facebook with 4,619 employees, revenues of $5bn and the highest revenues per employee tops all the tables, with Zynga, Twitter, Wordpress, LinkedIn also rating highly. 
Google News and Google Reader to be deleted
If you are still a fan of Google Alerts or Google Reader and if you are using them as part of your daily diet for media monitoring, you had better start looking into your options for alternatives, as Google announced in March that it would be bringing both to an end soon. Lifehacker has published a set of 5 alternatives to Google Reader, including Feedly and NetVibes. As for alternatives to Google News, most media monitoring systems will be ablt to do the same job, and this thread on Quora has a roundup. 
Facebook posts reach 61% of your friends
A new study by Facebook's data science team together with Stanford University's computer science department has attempted to quantify the reach of a Facebook post. "When you share content in an online social network, who is listening?" begins the study. 61% of your friends, is the answer. The full survey PDF is free to download here
Twitter to hit $1bn in revenues
The boom in mobile media consumption habits and advertising opportunities has tipped Twitter to hit astronomical revenues this year and next. A new report my eMarketer that tracks media buying trends and other data shows that Twitter is expected to make nearly $1 billion in revenues next year. 
The continued rise of Tumblr hit a new high last month. In March Tumblr hit 100 million blogs hosted on its platform and a total of 46 billion blog posts. The top two countries for Tumblr users are the US and Brazil according to its own statistics, but 34 million now hail from the UK. Tumblr famously boasts more likes than Facebook, so if you're not already experiencing it then maybe now is the time. 
Buzzfeed UK to 'reinvent journalism'
Buzzfeed, "the first true social news organisation" launched in the UK in March with a dedicated UK site. Part viral curation, part editorial content, the site is one of the biggest things ever to hit the net. The site is not new - it has been around since 2006. What's important, though, is how Buzzfeed has managed to capture a "cultural willingness" to change the relationship between advertising and content, with brands such as Nike and Coca-Cola getting involved to date. 
YouTube hits 1 billion and introduces Gen-C
YouTube and Tumblr are the social networks for the next generation - Generation C - a 'powerful new force in consumer culture'. This is according to the most recent edition of Google Think. With YouTube now amassing 1 billion users, 67% of Gen C upload content to YouTube. This is a huge skew to the 1/9/90 rule of online content. 
2013 social media budget benchmark study
71% of businesses intend to increase digital marketing spend in 2013 according to a new report published in March by eConsultancy and Responsys. The full report is available to download here
Coca Cola's social strategy
Coca Cola says social media is a crucial part of its marketing operations, following an AdAge report quoting a Coca Cola exec saying that social media does not impact short term product sales. A senior VP at the company posted an in-depth follow-up look at how Coca Cola creates, carries out and measures the success of their social media campaigns, including their work around the London 2012 Olympics. The post is well worth a read.
The Pope and social media
The new Pope drove many a headline last month but also came just inches from setting new Twitter records too. Analysis by Topsy has shown that this event narrowly missed Obama's election victory, between them they are now first and second most tweeted events to date. The Vatican's Twitter content strategy has been straightforward to date. An official tweet coming from the Pope's at the time unused Twitter account @pontifex said: "Habemus Papam Franciscum." Then nine follow-up messages were tweeted, mostly in the Pope's own words. The Pope was tweeted about 132,000 times per minute at the peak of online chatter in March.
New Pinterest analytics launched
Pinterest came out with a new look and feel in March, introducing a host of new features. Perhaps the most substantial for brands is Pinterest's own analytics package, available only for verified business Pinterest accounts. Pinterest may only have 48 million users, making it half the size of  Instagram, but reports have consistently shown Pinterest to be a top driver of referral traffic. For the data hungry amongst you, new Pinterest should be worth a new look. 
The Nieman Journalism Lab published a fascinating article in March on the impact of the internet on the media. Amongst the statistics it published include: the median age of a newspaper employee in the US is 45, that of a Google employee is 29, and of the top five digital ad companies, none are media companies, yet between them they took 64% of advertising revenue in the US in 2012. The article analyses this new power shift in how brands reach consumers through the media. The full article is here for you to read. 
And finally. If rumours are to be believed, Facebook may soon be incorporating the hashtag as a way to surf conversations across groups, similar to how it is used on Twitter. The Independent has published a thorough analysis of how the hashtag as a social media staple came to be, and how it has been used by brands to varying levels of success over the years. 
If you have any suggestions for articles for the next Battenhall Monthly, get in touch with the editors or contact Battenhall's founder Drew Benvie
Copyright © 2013 Battenhall, All rights reserved.
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