How long has your organization been around and how did it get started?
JUST FOOD was formed 32 years ago by Founder Peter Mason as a pioneer to provide an opportunity for entrepreneurial Nigerians to get into the Ice cream business. We started by representing Lakeland Dairies (Ice cream mix) and Taylor (Ice cream machines). However, as we expanded, we represented other companies such as Fabbri (Ice cream & Cocktail Flavours), Rational (Intelligent Ovens) – a German company, ISA, Spaceman, NIECO, Vulcan, and a host of other Original Equipment Manufacturers. We have registered JUST FOOD companies in Ghana, Cote d'Ivoire, Senegal, Cameroon, Guinea & Sierra Leone.
In recent years, we have moved more into the manufacturing sector producing ready-to-eat ice cream and ice cream cones for retail market and private clients.
We are the first and only company in Nigeria that has produced Lactose free ice cream for Nigerians that are Lactose intolerant with our brand Just Delight ice cream.
What sets you apart from other organizations with similar missions?
We inspire our customers and ourselves to do more and achieve more hence the "JUST INSPIRE" as our payoff line.
Over the last 30 years, we have consistently provided after-sales service on all equipment brands we represent and organize training for our customers to increase their efficiency and profitability.
Just Food is a customer-centric organisation.
What do you think your customer should know about your organization?
They should know our mission which is to consistently provide the market with leading-edge products and innovative support services that aim to inspire new heights in culinary excellence, whilst we simultaneously deliver high value to our stakeholders at all levels and our Vision is to inspire West Africa to become a globally sought after culinary destination.